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Over the weekend, USA Today published a great piece about the cost of healthy eating. The bottom line is that for most people eating healthfully means paying more, but it doesn’t have to be that way.

The article comes at a time when more Americans are stretched for dollars, stressed out from the recession, and resorting more and more to comfort foods that are not always nutritious. As luck (?) would have it the cheapest most comforting foods are the ones that are the worst for our waistlines.

It’s a hard fact: Eating healthier can cost more. When you’re hungry, you go for what’s most filling, meaning calorie-dense foods with lots of added fat and sugar.

Dr. Adam Drewnowski, who directs the University of Washington Center for Public Health Nutrition has been researching the nutrition profiles of various foods for several years. He created algorithms to calculate the nutrient density of foods by examining each product’s nutrients to encourage (protein, fiber, vitamins, minerals) and nutrients to limit (saturated fats, sodium, added sugars). Running the calculations on database of thousands of foods showed unequivocally that nutrient dense foods tend to be more expensive.

However, there is hope.

Knowing how to eat well is based on “knowledge, money and time,” Drewnowski says. “If you’re trying to save money, you need to invest your knowledge and time into learning how to cook and finding the right foods.”

Here is a simple example – French fries are not a healthy choice, but the potato they come from is. Instead of getting fries at McDonald’s (saves time), why not bake potatoes (invest time in learning and cooking).

What you need to know:

Convenience is the key word here.

The entire fast food industry was born so that Americans could get food more conveniently an save time. TV Dinners were a great convenience to moms who joined the work force in the 1950’s and 60’s and no longer had time to cook at home. The tradition of convenience continues today with deli counters at the supermarket, precut salads, and ready made pasts sauces, soups, and whatnot.

These conveniences cost money. And if they are labeled as healthy conveniences, they’ll cost even more.

Granted, we need this convenience because we barely have enough hours in a day to survive, let alone spend them in the kitchen cooking.

But if we look at statistics, Americans are spending 2-4 hours a day in front of a screen, whether TV, Computer, or video game.

What if we took just 10% of that time and spent it on acquiring basic food preparation skills and employing them in our kitchen?

A trick that works for busy parents is to set aside a block of 3-5 hours on the weekend to cook for the entire upcoming week. Thank goodness for large freezers.

An important investment is teaching your kids to prepare foods. It can start with washing vegetables and drying them (preschool), continue with cutting (4th grade and up), and work on up to sautéing (junior high). Heck, by the time the kids are in highschool, not only are they helping you cook, they’re probably slimmer and healthier than their couch potato peers.  Not to mention the quality time spent together creating dishes.

Now let’s look at what ingredients you should to buy…

What to do at the supermarket:

As a rule, the less processed a food, the cheaper it is. Which means you should buy more fruits and veggies (even frozen or canned), bulk grains such as rice, and lean unprepared meats. Basic unsweetened dairy products such as yogurts are cheaper than the fruit flavored sugar laden kind. Adding a teaspoon of honey or a few chopped strawberries and spoonful of sugar is still going to be cheaper, not to mention healthier.

Most of what you’ll need is the in the perimeter of the store.

Here are some more suggestions in Fooducate’s Top Ten Tips for Nutritious Shopping in a Recession.

Good luck and bon apetit.

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