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Whole Foods Market Adopts “ANDI” Nutrition Rating System

January 28th, 2010 Leave a comment Go to comments

Just when we thought we had covered all the nutrition rating systems out there, here’s a new system being implemented at Whole Foods Market stores nationwide. ANDI, short for Aggregate Nutrient Density Index, is the brainchild of author, MD, and founder of Eat Right America, Dr. Joel Fuhrman.

The ANDI system is a part of a bigger initiative by Whole Foods, entitled Health Starts Here, which encompasses not just making healthy food available, but also providing education on what to do what with that food (culinary lessons, 28 day programs to jump start healthy eating habits…).

The healthy eating principles WFM is promoting are:

  • plant based diet
  • whole foods (less processed flours, for example)
  • low fat – or the right fats (unsaturated, more from plants and less from animals)
  • nutrient dense (that’s where ANDI comes in)

The ANDI score, based on a Dr. Fuhrman’s Nutrient Density Scoring System analyzes many nutrients in a food product

Calcium, Carotenoids: Beta Carotene, Alpha Carotene, Lutein & Zeaxanthin, Lycopene, Fiber, Folate, Glucosinolates, Iron, Magnesium, Niacin, Selenium, Vitamin B1 (Thiamin) Vitamin B2 (Riboflavin), Vitamin B6, Vitamin B12, Vitamin C, Vitamin E, Zinc, plus ORAC score X 2 (Oxygen Radical Absorbance Capacity is a method of measuring the antioxidant or radical scavenging capacity of foods).

The data for whole foods such as produce, grains, and legumes is relatively easy to analyze based on USDA databases. It is much more complicated to get accurate info for packaged or processed foods, especially because the ingredients in a processed food interact with each other and change the nutrition profile of a product.

Here is a table with some sample scores. The highest score is 1000, the lowest is close to zero.

This is a very interesting table, especially if one compares it to NuVal ranking which goes from 1-100. Take a look at these 4 healthy products and their scores:

  • Kale – 1000
  • Orange – 109
  • Whole wheat bread – 25
  • Olive oil – 9

A naive shopper may be led to believe that kale is the only product worth consuming. But all 4 of the aforementioned are healthy and needed by our bodies. Dr. Fuhrman addresses this:

Keep in mind that nutrient density scoring is not the only factor that determines good health. For example, if we only ate foods with a high nutrient density score our diet would be too low in fat. So we have to pick some foods with lower nutrient density scores (but preferably the ones with the healthier fats) to include in our high nutrient diet.

So wouldn’t it be more practical to create a scoring system that doesn’t require people to analyze a score , the product type, the required nutrients and then decide? The entire point is to simplify life for consumers, not complicate it!

Whole Foods is perceived as a healthier, albeit expensive, grocery retailer. But recently John Mackey, WFM CEO and founder, openly admitted that his chain sells lots of junk food. The Health Starts Here program may be a signal that Mackey is retuning to the roots of what WFM stood for in the seventies when just starting out.

The ANDI scores are an interesting first step in trying to help consumers better choose healthier foods, and it will be very interesting to see consumer response. We expect Whole Foods will continue to introduce and test additional tools to help their customers.

What to do at the supermarket:

Don’t let the Whole Foods health halo confuse you, as organic junk food is still junk food. Stick to the less processed products, of which Whole Foods has copious amounts, including in bulk (cheaper).

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  1. Heidi
    January 28th, 2010 at 10:46 | #1

    I REALLY do not like this scale. I think they mean well, but the article is very much right in that many naive shoppers woudl look at it and see the low numbers as unhealthy when compared to kale, even an ordinary apple seems unhealthy. I do see the point that they are trying to make but it does not really specify a scale in which you should limit certain items. If i were a naive shopper I could look at that and think I should never have something like swiss cheese or olive oil when those things are healthy when they aren’t eaten in excess. I just think they could have adopted a better scale. I was actually at Hyvee yeserday shopping and they use the NuVal ranking. I think I prefer that ranking better. Both are not perfect but I feel the nuval is truer to product value. From what I have seen it tends to rank fruits and veggies on the high side.

  2. January 28th, 2010 at 15:00 | #2

    Oh my, 2 nutrition degrees and this system confuses me. I think we have to go back to common sense and personal research. Any idea when this will be implemented? Thanks for the information!

  3. Chris
    March 9th, 2010 at 09:26 | #3

    I like this system, i have seen it in my local WFM and it makes sense. Nowhere in the material I have seen would you come away thinking that you should from now live on a diet of kale and sprouts alone as they do a top50 list for each food category!!! I like it because it gives me, a normal shopper some idea of what you can prioritise from the different food categories.