Some friends were chewing Trident bubble gum recently at a long drawn meeting and they offered a piece to everyone so we could stay alert.The package as well as the gum itself are glowing pink. Knowing about Fooducate’s food label fetish, we got to take the empty pack home and analyze the ingredient list.

What you need to know:

There are no nutrients to speak of in this gum, and most others as well. Just 3.5 calories, no fat, no sugar, no vitamins and no minerals. But that’s also because we are talking about a really tiny serving size. Even kids’ bubble gums sweetened with sugar  have less than 30 calories.

Here is the ingredient list:

Sorbitol, Gum Base, Xylitol, Glycerin, Manitol, Artificial and Natural Flavoring, Soy Lecithin, Acesulfame Potassium, Aspartame, Sucralose, Red 40 Lake, BHT (To maintain freshness)

Gum base is a synthetic rubber, whose exact makeup is a trade secret. A gum base is usually composed of  an elastomer (synthetic rubbers), resin (more chemicals), wax such as paraffin, fats, emulsifier (keeps everything mixed together) such as lecithin, filler (provides texture) such as talc. Yummy.

Sorbitol, Xylitol, and Manitol are sugar alcohols. These are 60% as sweet as sugar and have 2.6 calories per gram compared to 4 for sugar. Not that it’s a big deal when we’re talking about a stick of gum. Sugar alcohols are not fully digested and may cause a laxative effect in some people. On the plus side, Xylitol is considered effective in prevention of dental carries, a fact embellished heavily by Trident and other manufacturers. On the package of this product there are no less than 3 acknowledgments: “cleans and protects teeth” – on the front of package and on the back, as well as on each individual gum wrapper.

Glycerin (Glycerol, E422) is a humectant (keeps things moist), solvent, sweetener and preservative. It used in foods and beverages as well as gum.

Artificial and Natural Flavoring are a trade secret so NO YOU CAN’T know what they are.

Soy Lecithin (E322) is an emulsifier, which means it helps keep all the goop mixed together and of uniform consistence.

Acesulfame Potassium (Acesulfame K, E950) is an artificial sweetener 200 times sweeter than sugar. It is often used in conjunction with aspartame (Nutrasweet) another artificial sweetener found in diet soft drinks. Both of these sweeteners are approved by the FDA despite several studies that have linked them to cancer.

Sucralose (E955) is an artificial sweetener 600 times sweeter than sugar. It is a synthetic chemical made by chemically reacting sugar (sucrose) with chlorine. It is considered safe.

Red 40 (Allura Red, E129) is the most widely used artificial food dye. It has been linked to hyperactivity in children. The UK Food Standards Authority has asked manufacturers to voluntarily phase it and other artificial colors out of foods.

BHT (E321) - a preservative that has been linked to cancer.

Summary – this is an odd cocktail of various chemicals and sweeteners that we’re supposed to be masticating on for hours on end in our mouths.

What to do at the supermarket:

Despite all of the above chemicals, we’re talking about tiny amounts of all these ingredients in each stick of gum, so don’t lose too much sleep over the nutrition issues.

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Fooducate reader Terri G asks: “Yoplait just came out with a new yummy treat. Yoplait Parfait. It’s really good. What can you tell me about it? Is it very bad, okay, good?”

Yes, Yoplait has  introduced a new product line a few weeks ago, called Yoplait Delights Parfait. They come in 4 different flavors, Chocolate Raspberry, Creme Caramel, Triple Berry Creme, and Lemon Torte.
There’s a definitive European touch to these treats, which Yoplait classifies under the SNACK category, in case anyone is wondering. If you have mistaken this product for yogurt, we invite you to learn together with us what’s inside the label. Read more…

1. Maltodextrin is a polysaccharide that is used as a food additive. A polysaccharide is a type of carbohydrate.

2. It appears as a white powder.

3. Maltodextrin is produced from starches of corn, wheat, potatoes or rice.

4. Its flavor can be slightly sweet or almost flavorless.

5. Maltodextrin is used as a bulking base for artificial sweeteners, for example in Jell-o it is used in conjunction with Aspartame and Acesulfame Potassium. It is also the bulking agent in Splenda.

6. It is also used as a thickener for soups, gravies, and salad dressings.

7. The plant source of maltodextrin in products is a pain point for people suffering from celiac disease or gluten intolerance. Wheat derived maltodextrin may contain traces of gluten. Other than this issue, maltodextrin is considered a safe product.

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When will food marketers give us a break?

If it isn’t enough we have to deal with acai berry internet scams, now top manufacturers like Kraft are pushing acai at us in snacks?

The new strawberry acai sugar free gelatin may be a great tasting snack, but please Kraft, don’t lay the bogus health halo on consumers.

What you need to know:

Unfortunately, Jell-O’s website does not provide any nutrition information regarding its products (perhaps because there’s not too much to talk about). Here is what we got from the supermarket on Raspberry Goji flavor:

Ingredient list: Water, Gelatin, Contains Less than 0.5% of AD/PIC and Citric Acid (for Tartness), Sodium Citrate (Controls Acidity), Aspartame and Acesulfame Potassium (Sweeteners), Salt, Red 40, Blue 1, Natural and Artificial Flavor, Vitamin E Acetate, Beta Carotene.

Did you notice that there is absolutely no real fruit in here? This despite the beautiful images of berries on the package…

On to the ingredient glossary:
Gelatin (E441) – gelatin is derived from the collagen in the bones of animals and fish. It’s what makes plain water become Jell-o.
Adipic Acid – an artificial substance used in creating nylon. In foods it is used to aid gelling and as a flavorant (would that by nylon flavor?).
Citric Acid (for Tartness) – a natural preservative that is used in beverages to add an acidic, sour taste. Although it is naturally found in citrus fruit (oranges, lemons), industry has a found a cheaper way to manufacture it. This is through a fermentation process in which a mold called Aspergillus niger is used to ferment a carbohydrate such as molasses. sounds grosser than it really is.
Sodium Citrate (Controls Acidity) – a food additive. Tastes a bit salty and a bit tart.
Aspartame and Acesulfame Potassium (Sweeteners) – these are zero calorie sweeteners but some studies suggest that prolonged usage, especially if begun as a child, increase the risk of cancer.
Red 40 – the most popular artificial food coloring. Food manufacturers in the EU have been asked to remove it from their products.
Blue 1 – an artificial color. some studies showed that it may cause cancer.
Natural and Artificial Flavor – that’s what makes it taste like raspberry goji jello (as if most of us even know what goji or acai taste like naturally…)
Vitamin E Acetate – a form of vitamin E
Beta Carotene – a precursor, or inactive form of vitamin A

The nutrition label is simple – 10 calories, no fat, no carbs, 1 gram of protein. No vitamin A, despite the fact that beta carotne is listed as an ingredient. No vitamin C, no any vitamin or mineral as a matter of fact.

So where are the antioxidants, you ask?

They’re in the citric acid and added vitamins, but how effective and bio-available are they when detached from their natural form? Science still does not have an answer.

Wouldn’t eating a fresh apple or a banana be a better source? Of course it would, but Kraft doesn’t sell those items. They’re not profitable.

What to do at the supermarket:

Jell-O is a fun treat and very young children can enjoy it. Heck, we loved it as kids.

But the artificial food colorings are worrying. The artificial sweeteners even more so.

So, if you really must, at least choose the “regular” sweetened version (Yes, that means sugar and high fructose corn syrup).

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