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Posts Tagged ‘Ad campaign’

Drink a Can of Soda Daily – Gain 10 Lbs in a Year [bonus: gross out Youtube Video]

December 15th, 2009 1 comment

Following up on New York City’s Health Department subway poster campaign this summer, they’re at it again. This time there’s new and rather gross youtube clip depicting a young man drinking fat out of a soft drink can. An “in-your-face” message, but drastic measures are required to get people’s weight back in check. True, there’s not one reason or one bad product causing America to balloon. Many dietitians advise their clients to cut sugary drinks as the easiest and most effective way to start losing weight.


What to do at the supermarket:

You’ll save not only weight, but also $500 for a family of 4 just by switching to tap water. Go for it!

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“Eat Freely” Campaign…promoting Hot Pockets [Inside the Label]

September 29th, 2009 1 comment

There’s a massive campaign on billboards, TV and on the web. It’s a freedom movement, a revolution, and it’s inviting youth to join the cause.

The noble and worthy movement is not about minimum wages for tomato farm workers. Nor is it about better growing conditions for poultry. It’s not for local food either.

In fact, it’s not a real movement at all. It’s just a clever ad campaign, encouraging teens to stop eating at the table, and eat freely wherever and whatever they are doing. And what better way to do so than with a hot pocket?

We decided to exercise our freedom and analyze the ingredients and nutritional value of these mini meals. Not that any of said information is available on the eat freely or hotpockets website. Perhaps Nestle, the brand owner, doesn’t want you think that this freedom of information is necessary.

Let’s have a look at Hot Pockets Four Cheese Pizza, shall we? Read more…