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Posts Tagged ‘Artificial Color’

“Eat Freely” Campaign…promoting Hot Pockets [Inside the Label]

September 29th, 2009 1 comment

There’s a massive campaign on billboards, TV and on the web. It’s a freedom movement, a revolution, and it’s inviting youth to join the cause.

The noble and worthy movement is not about minimum wages for tomato farm workers. Nor is it about better growing conditions for poultry. It’s not for local food either.

In fact, it’s not a real movement at all. It’s just a clever ad campaign, encouraging teens to stop eating at the table, and eat freely wherever and whatever they are doing. And what better way to do so than with a hot pocket?

We decided to exercise our freedom and analyze the ingredients and nutritional value of these mini meals. Not that any of said information is available on the eat freely or hotpockets website. Perhaps Nestle, the brand owner, doesn’t want you think that this freedom of information is necessary.

Let’s have a look at Hot Pockets Four Cheese Pizza, shall we? Read more…

Inside The Label, Cinco De Mayo Special: Dean’s Guacamole Dip

May 5th, 2009 No comments

Salutations, today is Cinco De Mayo. Originally a Mexican holiday commemorating a great military victory 150 years ago, it has come to symbolize, especially in the US, Mexican heritage day. A very important piece of that heritage is the scrumptious Mexican food so abundant here, especially in the southwest.

Today we’ll take a look at guacamole, Aztec for “Avocado Sauce”. The classic dip is composed of very basic ingredients – ripe avocados, onions, lime / lemon juice, salt and pepper. Additions include chili, tomatoes, and herbs and spices. (see our easy recipe below).

So how different can a supermarket guac dip be from the basic configuration described above?
We were S H O C K E D when we laid eyes on Dean’s Guacamole Dip.

Here’s a look inside the label. Read more…