General Mills, one of the big 4 cereal manufacturers, including brands such as Cheerios, Lucky Charms, Trix, and Wheaties,  announced yesterday that it will reduce the added sugar in its products. More specifically, the sugar in cereals advertised to kids will be reduced to “single digit” levels, according to the press release headlines. Reading the fine print of the comapny’s release, which basically extols General Mills as the best thing to happen to healthy diets since the invention of food processing, we learn that “by spring General Mills cereals advertised to children will all have 11 grams of sugar per serving or less.”

What you need to know:

The first thing you should know is that “11″ is not a single digit. 11 grams of sugar is still almost 3 teaspoons of sugar, and that’s for serving sizes for 4 year olds.

Nonetheless, General Mills should be commended for taking a step in the right direction. If all manufacturers follow suit, maybe in 2011 they can do another down round, and reduce added sugar to 1 teaspoon’s worth.

Here are two further improvements that General Mills can make:

- remove artificial colorings from all cereals. Red 40 and others have been linked to hyperactivity in children.

- stop using BHT to preserve freshness. BHT is also suspected of causing hyperactivity and cancer.

What to do at the supermarket:

Your children do not need a sugar rush first thing in the morning. Look for cereals that contain less than 6 grams of sugar. You can always add more at home.

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Some friends were chewing Trident bubble gum recently at a long drawn meeting and they offered a piece to everyone so we could stay alert.The package as well as the gum itself are glowing pink. Knowing about Fooducate’s food label fetish, we got to take the empty pack home and analyze the ingredient list.

What you need to know:

There are no nutrients to speak of in this gum, and most others as well. Just 3.5 calories, no fat, no sugar, no vitamins and no minerals. But that’s also because we are talking about a really tiny serving size. Even kids’ bubble gums sweetened with sugar  have less than 30 calories.

Here is the ingredient list:

Sorbitol, Gum Base, Xylitol, Glycerin, Manitol, Artificial and Natural Flavoring, Soy Lecithin, Acesulfame Potassium, Aspartame, Sucralose, Red 40 Lake, BHT (To maintain freshness)

Gum base is a synthetic rubber, whose exact makeup is a trade secret. A gum base is usually composed of  an elastomer (synthetic rubbers), resin (more chemicals), wax such as paraffin, fats, emulsifier (keeps everything mixed together) such as lecithin, filler (provides texture) such as talc. Yummy.

Sorbitol, Xylitol, and Manitol are sugar alcohols. These are 60% as sweet as sugar and have 2.6 calories per gram compared to 4 for sugar. Not that it’s a big deal when we’re talking about a stick of gum. Sugar alcohols are not fully digested and may cause a laxative effect in some people. On the plus side, Xylitol is considered effective in prevention of dental carries, a fact embellished heavily by Trident and other manufacturers. On the package of this product there are no less than 3 acknowledgments: “cleans and protects teeth” – on the front of package and on the back, as well as on each individual gum wrapper.

Glycerin (Glycerol, E422) is a humectant (keeps things moist), solvent, sweetener and preservative. It used in foods and beverages as well as gum.

Artificial and Natural Flavoring are a trade secret so NO YOU CAN’T know what they are.

Soy Lecithin (E322) is an emulsifier, which means it helps keep all the goop mixed together and of uniform consistence.

Acesulfame Potassium (Acesulfame K, E950) is an artificial sweetener 200 times sweeter than sugar. It is often used in conjunction with aspartame (Nutrasweet) another artificial sweetener found in diet soft drinks. Both of these sweeteners are approved by the FDA despite several studies that have linked them to cancer.

Sucralose (E955) is an artificial sweetener 600 times sweeter than sugar. It is a synthetic chemical made by chemically reacting sugar (sucrose) with chlorine. It is considered safe.

Red 40 (Allura Red, E129) is the most widely used artificial food dye. It has been linked to hyperactivity in children. The UK Food Standards Authority has asked manufacturers to voluntarily phase it and other artificial colors out of foods.

BHT (E321) - a preservative that has been linked to cancer.

Summary – this is an odd cocktail of various chemicals and sweeteners that we’re supposed to be masticating on for hours on end in our mouths.

What to do at the supermarket:

Despite all of the above chemicals, we’re talking about tiny amounts of all these ingredients in each stick of gum, so don’t lose too much sleep over the nutrition issues.

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There’s a massive campaign on billboards, TV and on the web. It’s a freedom movement, a revolution, and it’s inviting youth to join the cause.

The noble and worthy movement is not about minimum wages for tomato farm workers. Nor is it about better growing conditions for poultry. It’s not for local food either.

In fact, it’s not a real movement at all. It’s just a clever ad campaign, encouraging teens to stop eating at the table, and eat freely wherever and whatever they are doing. And what better way to do so than with a hot pocket?

We decided to exercise our freedom and analyze the ingredients and nutritional value of these mini meals. Not that any of said information is available on the eat freely or hotpockets website. Perhaps Nestle, the brand owner, doesn’t want you think that this freedom of information is necessary.

Let’s have a look at Hot Pockets Four Cheese Pizza, shall we? Read more…

1. Propyl Gallate is an artificial food additive, that is also used in cosmetics and pharmaceuticals.

2. It is a whitish crystalline powder.

3. You may find propyl gallate in meat products, microwaveable popcorn, soup mixes, chewing gum, mayonnaise, and frozen meals.

4. It has antioxidant properties, which means it helps stop oxygen molecules from mixing with the oil in food, causing the food to go rancid.

5. Propyl gallate is also denoted E310.

6. Some studies on rats have shown that propyl gallate may cause cancer.

7. Other side effect of consumption are stomach and skin irritability, as well as allergic reactions that impact breathing. It may also cause kidney and liver problems.

9. In some cases, to improve its efficacy, propyl gallate is used in conjunction with 2 other preservatives – BHA and BHT – which are also suspect as carcinogenic.

10. Although the FDA considers propyl gallate safe, in other countries it is either banned or very limited in use.

What to do at the supermarket:

Propyl Gallate is not a super popular additive. Go over the ingredient list of suspect products and try to avoid foods that contain it.

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We’ve been following developments in nutrition rating schemes and front of package labeling for quite some time. Smart Choices is a labeling system that informs consumers which products are a nutritious choice using a green check mark as a quick glance visual cue. The selection criteria is based on nutrients in the foods, and has been defined by the food industry together with nutrition experts. This bias has created an unobjective system, whose purpose is to help sell more products under the guise of nutrition and health.

Here is a perfect example – Smart Choices has recently been spotted in supermarkets across the country on products such as breakfast cereals, including the sugary kid stuff. If we needed any further proof that this benchmark system is NOT IN THE HEALTH INTEREST of consumers,  take a look at Froot Loops, which has received the coveted “Smart Choice” checkmark. Froot Loops is manufactured by Kellogg’s, one of the members of Smart Choices.

What you need to know:

Let’s look at the Ingredient List and Nutrition Panel:

Sugar, Corn Flour, Wheat Flour, Whole Oat Flour, Partially Hydrogenated Vegetable Oil (One or More of: Coconut, Cottonseed, and Soybean) (Less than 0.5 g Trans Fat Per Serving), Salt, Sodium Ascorbate and Ascorbic Acid (Vitamin C), Reduced Iron, Natural Orange, Lemon, Cherry, Raspberry, Blueberry, Lime, and Other Natural Flavors, Red No. 40, Blue No. 2, Yellow No. 6, Zinc Oxide, Niacinamide, Turmeric Color, Blue No. 1, Pyridoxine Hydrochloride (Vitamin B6), Riboflavin (Vitamin B2), Thiamin Hydrochloride (Vitamin B1), Vitamin A Palmitate, Annatto Color, BHT (Preservative), Folic Acid, Vitamin D, Vitamin B12.

The first ingredient is sugar! In fact, Froot Loops is 41% sugar by weight. And Whoa(!) partially hydrogenate vegetable oil too. Doesn’t sound like a smart choice to us. A 1 oz serving (which by the way is too small for regular people) contains 12 grams of sugar – that’s 3 teaspoons. 48 of the 110 calories per serving are from sugar.

And check out the partially hydrogenated vegetable oil – that’s trans fat folks, even if there is less than half a gram per serving, it adds up to 8 grams in a box. People should not consume ANY trans fat during the day.

Additionally, there is less than 1 oz of fiber per serving, and as you probably know, breakfast cereals are expected to be an important source of fiber.

The rainbow of artificial colors (Red No. 40, Blue No. 2, Yellow No. 6) are of a dubious nature, as some may contribute to hyperactivity in kids. Europe is twisting manufacturers’ arms to get rid of the colors voluntarily.

And another note, on marketing to kids. Froot Loops, like many other kids focused “food”, has a thoroughly entertaining website filled with games and activities, all of which are embedded with froot loops and other branding messages. What a way to burn a brand into our children’s young and impressionable minds. To ease some corporate guilt, or most likely at the advice of their legal team, Kellogg’s has a tiny disclaimer at the bottom of the page that we’re sure all kids read before playing:

KIDS: This page may contain a product or promotion advertisement.
Remember, you should get a parent’s permission before you try to buy anything online or give information about yourself.

Please, please food industry executives – stop indoctrinating our children to eat crap. You have kids too!

What to do at the supermarket:

Do not trust health claims or cutesy checkmarks and recommendations on product packages. Look at the ingredient list and the nutrition panel. There should be less than 6 grams of sugar per serving, 3 grams or more of fiber, NO partially hydrogenated vegetable oil, and no artificial food colorings.

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In a press release yesterday, Kellogg’s introduced a branded back to school resource for moms called Mom’s Homeroom:

“Having all the right tools is essential for learning, like knowing what your child’s learning style is so you know how to help them study,” said Victoria Tierney, elementary school teacher and a Mom’s Homeroom mom. “I also know that kids need to be ready to learn, and starting the day with a wholesome breakfast is a great way to start.”

read the entire propoganda…

Whenever we see a brand dominate a “free advice” site, we’re always on guard. We checked out both the website and the products being heavily pushed. Read more…

Health claims on processed food packages are usually nothing more than marketing messages. So when Kellogg’s plasters the word “IMMUNITY” in quadruple font on the front of its Rice Krispies breakfast cereal, we just have to take a peek (thanks to Fooducate reader TD for the heads up).

We took a look at the product nutrition information and at the Rice Krispies website. We’re not sure if this is a new formulation or just a new marketing campaign, but this is what Kellogg’s boasts:

“Now each and every box is fortified with vitamins and nutrients that work together to help support your child’s immunity.”

“The cereal you love, invisibly better”.

Great pitch folks. Now let’s analyze the facts…

Read more…

A California judge threw out a lawsuit yesterday filed by a woman who claimed to have been misled by the Quaker Oats Company. Apparently, she had been eating Crunchberries cereal for the past few years, thinking she was getting wholesome crunchberry fruit with each serving.

Although this news flash is deemed a comic relief by most of us, taking a look at what’s inside Crunchberries is more of a Greek tragedy. Read more…

Yesterday we wrote about false advertising claims by Kellogg’s with respect to its Frosted Mini Wheats cereal. Today we’ll take a look inside the box to see just how nutritious this product really is…

Read more…

Shocking but true -  the average American eats 6 frozen meals a month.

The first TV dinner appeared in 1953 under the Swanson brand as a solution for busy moms who had begun joining the workforce and could no longer spend hours in the kitchen preparing daily meals. The dinner included turkey, corn bread and gravy, buttered peas and sweet potatoes. It cost $0.98.

This was the beginning of a revolution. Combining an entree and two sides in a three part aluminum container that could be heated, eaten from, and then discarded proved to be a great convenience for consumers.

Read on for some fascinating facts…

Read more…