vio Vibrancy Drink – Milk, Sparkling Water and Heaps of Sugar [Inside the Label + Taste Test]

Does the world really need another soft drink?
And a carbonated dairy drink with 7 teaspoons worth of sugar at that?
The Coca Cola Company seems to think YES, and is rolling out vio – “the world’s first vibrancy drink” – initially in New York City for a trial run. The marketing copy includes “ultra hip” one liners such as It kinda tastes like a birthday party for a polar bear…It kinda tastes like a first kiss…
The products boast natural cane sugar, no artificial flavors, calcium, and antioxidant vitamin C.
We have sacrificed ourselves for you dear readers, and took a bottle for a test drive. Here is what we discovered… Read more…
Healthify your supermarket choices.


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