Marketing genius or smoke and mirrors? Triscuits, those slightly salty wheat thins,  are being sold with a small surprise inside. No, not a toy from China, rather a small bag filled with … seeds!

Kraft is encouraging its customers to connect with real, natural, local food by no less than growing it at home or at a community garden. Their  “Home Farming” website invites people to join the movement and plant herbs and veggies.

While cynical observers may play this down as a marketing trick by a company famous for processed foods (cheese “products“, anyone?), we think this is a great idea. Getting people to connect to the soil and appreciate the hard work it takes to bring forth food from the land is a wonderful idea, even if the instigator has additional motives.

As for Triscuits themselves, they’re for the most part a better than average snack option in the savory category. Take for example the BAKED WHOLE GRAIN WHEAT ORIGINAL, which has only 3 ingredients – whole wheat flour, vegetable oil, and salt. A serving is only 120 calories, with 1 gram of saturated fat (relatively low) , 3 grams of fiber (very good), and 180mg of sodium (8% of the daily max).

The problem is that a serving size is defined as 28g (one ounce), but people don’t know how many Triscuits that works out to. So how will they know when to stop?

The number, after counting, is 7 Triscuits per serving. SEVEN. That’s a mighty tiny serving, don’t you think?

This before we dress up the Triscuit, for example with some cheese (more saturated fat and calories), as shown in the product package.

What to do at the supermarket:

When looking for savory snacks, check the side panel for important information:

1. How big or tiny is the serving size? Does it represent what you’d normally consume in an “eating event”.
2. Look at the ingredient list to see that it does not contain any surprises such as partially hydrogenated vegetable oils (trans fat) or “flavorings”.
3. Read the nutrition facts panel to understand how many calories you’re getting and their breakdown protein/fat/carbs.

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Yoplait has a new Greek style yogurt out. There’s a massive marketing campaign tie in to the new Clash of the Titans movie and Athena portraying actress Izabella Miko. Strong woman eats good yogurt. Greek gods, Greek Yogurt, Yadda yadda…

The yogurt pack prominently displays “2X Protein..of the leading yogurt”. Wonder what that means. We decided to take a look inside the nutrition label and ingredient list to see if this yogurt is really healthy or just some more mythology…

What you need to know:

A serving is 6 ounces (170 grams) and will set you back 130 calories, none from fat. The sugar count is 18 grams, much lower than a standard Yoplait Strawberry Yogurt (27 grams). Of the 18 grams, 9 are naturally present in yogurt in the form of lactose. So the added sugar count is 9 grams or just over 2 teaspoons.

There’s no fiber, though you’d expect some from the fruit. There’s 12 grams of protein here, much more than in the standard Yoplait (5 grams). But protein is not an ingredient most people lack in the US. We get plenty of protein from other sources during the day. And the claim that it’s twice the protein as other leading brands is misleading, because Chobani Greek yogurt has 14g.

Here’s the ingredient list:

CULTURED PASTEURIZED GRADE A NONFAT MILK, MILK PROTEIN CONCENTRATE, SUGAR, STRAWBERRY PUREE, KOSHER GELATIN, LEMON JUICE CONCENTRATE, COLORED WITH BEET JUICE CONCENTRATE, CALCIUM CHLORIDE, , VITAMIN A ACETATE, VITAMIN D₃.

The first and obvious ingredient is milk. Non-fat milk in this case. The second is an ingredient called milk protein concentrate, made by ultra filtering milk to take out the lactose and then dry it up into a powder. There’s a lot of controversy around this ingredient as it is mostly imported from countries with dubious food safety records, and may not even be from cows (think yak and water buffalo). So why add protein in this manner to the yogurt, when in any case it’s not something consumers really need?

Ingredient number 3 and 4 are sugar. Well actually number 4 is strawberry puree, but it’s lost all its fiber and vitamin C, so all you’re getting is a bit of strawberry flavor and a lot of sugar. By the way, the strawberry puree is not red enough, so there is added coloring from the beet juice concentrate. That’s fine, at least it is a natural colorant, and not some artificial dye or bug juice.

The gelatin adds a thickness or consistency that would not have been required from a full fat yogurt. It’s kosher, which means it was not derived from animal sources.[UPDATE: see comment below]

The last three ingredients are fortifications of calcium, vitamin A, and vitamin D. Always better to get them directly from food in which they are naturally present, not from add-on.

Summary: This yogurt is a better choice than the standard Yoplait option.

What to do at the supermarket:

As far as yogurts go, choose plain. It has less ingredients and less sugar. It lets you add fresh nutrient rich fruit of your choice giving you the added benefit of fiber and vitamins directly from the source, no fortifications.

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Today is Pancake Day, another made up holiday created to increase our consumption of pancakes. While in and of themselves, pancakes are not necessarily an unhealthy food, it’s the huge servings and added “dressings” that have turned pancakes into unhealthy calorie bombs.

So if you are celebrating today, or any day – take it easy with the butter and maple syrup. If you can, go for whole wheat to get some fiber.

Here’s a recipe for Whole Wheat Banana Pancakes:

Ingredients:

2 cups whole wheat flour
1 very ripe banana
1 tbsp sugar
3 tsp  baking powder
1/2 tsp salt
2 eggs
2 cups low fat milk
2 tablespoons oil

Instructions:

lightly oil a griddle and heat it up over a medium flame. Mix all the dry ingredients. Mash the banana. Mix the eggs, milk, oil and mashed banana. Add the dry mix. It’s OK if there is a bit of lumping, the lumps will disappear when heated. Once the griddle is hot enough pour a test-pancake on, wait for it to bubble and flip it over. The first pancake usually comes out a bit funky and goes to the dog, but after that you’re all set. If your griddle is large enough you can make several pancakes at the same time. A 2-3 inch diameter will allow you to eat several pancakes without overdoing the portion size.

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Think of a healthy fast food chain. Which one comes to mind?

If you chose Subway, you’re not alone. According to a recent survey by market research firm Decision Analyst, Subway is the fast food franchise consumers trust the most for nutrition information.

Subway is the leader in consumer trust with almost one-quarter (24.2%) of consumers saying they “completely trust” its nutritional claims…42% of Subway customers choose this restaurant because it “has a good selection of healthy items,” compared with only 3% of Taco Bell consumers who select this restaurant for its healthy menu.

“Subway owns the nutritional claim relative to its competition, as there is a significant gap between Subway and these other popular fast food/quick-service restaurants.” read more…

Sorry to rain on this parade folks. Subway has taken pains to portray itself as a healthy fast food, and if you look at the nutrition information on their menus and website, it is quite impressive.

Until you read the fine print. Read more…

The best kept secret in the food industry is its liberal use of the definition of a serving size. You’d think a serving size should reflect what the average person consumes, but it seems that many manufacturers are selling their products to smurfs, not humans. How else can you explain exactly 11 potato chips or half a cup of ice cream counting as a serving?

The FDA, it appears, is calling the bluff, and according to the New York Times,

is now looking at bringing serving sizes for foods like chips, cookies, breakfast cereals and ice cream into line with how Americans really eat. Combined with more prominent labeling, the result could be a greater sense of public caution about unhealthy foods. Read more…

The NY Times article also include four graphic examples of how wrong serving sizes distort people’s perception of the calories they will actually consume.

What you need to know:

The serving size is a regulated term required for presentation on the nutrition facts panel of packaged foods and beverages. The Nutrition Labeling and Education Act (NLEA) of the early 90’s mandated manufacturers to state the serving size of a product in both measurable amount (grams, fluid ounces, etc..) and consumer graspable terms (2 cookie, half a cup, 1 doughnut). The actual quantity of product per serving is based on outdated consumer surveys, before the era of super-sized meals, big-gulp drinks, and a-pint-at-a-sitting ice creams.

Many companies take advantage of this loophole to literally trick consumers into thinking they’ll be consuming less calories than what they actually do. Here’s a fun trick when you want to create a 100 calorie snack out of a 150 calorie serving – reduce the serving size from 3 to 2 cookies. Genius!

Most annoying are the single serving products that end up actually containing more than a single serving. For example – vending machine soft drinks that come in 20 fl oz bottle meant for a single person to consume, but actually composed of two and a half servings! Duane Reade’s potato chips single serve bag state that there are only 100 calories per serving. Careful examination shows a discrepancy where the serving is defined as 1 oz, but the bag is one an one third ounces, adding 34 more calories to the deal.

If the FDA does take action on this issue, it will be a godsend. We recently published a list of Ten fixes the FDA can require for nutrition labels, such as  getting rid of the silly health claims and stating amount of ADDED sugar. Out #1 request was for proper indication of serving sizes.

What to do at the supermarket:

It’s not enough to check the calorie count per serving, you also need to make sure the serving size suggested by the manufacturer is what you really intend to consume. Be on the lookout especially with snacks and soft drinks, where the empty calories can easily double or triple before you even stop for your first breath of air.

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This is a guest blog post by Carol Harvey, director of nutrition labeling at Palate Works. She recently visited the San Francisco Fancy Food Show.

For 35 years, the Fancy Food Show has been the trade show of all things tasty, gourmet and upscale. Many food products are launched there, including an increasing number dished up as “healthy” or “better for you,” due to evolving consumer demand.

In fact, the “top 5 food trends” for 2010 just announced by NASFT (the trade association that produces the show) include “good-for-you foods”. This “trend,” brewing for most of the 20 years that I have been attending the show, has proven a smart business move for a number of brands.

Whether any of the 100,000+ exhibited products really nailed the “taste + nutrition” prize was my focus again this year in San Francisco. And once again, how a company uses nutrition claims separated those that know their nutrition and labeling from those that don’t. Here are three examples. Read more…

Yogi Berra and the Yankees helped Yoo-hoo chocolate drinks become an American icon in the 40’s and 50’s. The sweet and refreshing chocolaty taste became a kids’ favorite across the nation.

When buying Yoo-hoo, many parents mistakenly think they are providing their children a healthy milk-based drink with a touch of sweetness from chocolate so to make it fun to drink. They don’t notice that Yoo-hoo is a “chocolate drink”, not a “chocolate milk”.

A look at the ingredient list shows that there is virtually no milk here, mostly water, sugars, a smidgen of milk by-products, and some chemicals. Oh, and a bit of cocoa too.

Yoo-hoo is not something to treat the kids to. Here’s why…

What you need to know:

If you are looking for nutrition and ingredient information on Yoo-hoo’s website, forget about it. When companies don’t share this information on their website, you can rest assured their product does not have much to boast on the nutrition front. Such is the case with Yoo-hoo.

Let’s begin with the ingredient list (22 items!):

Water, High Fructose Corn Syrup, Whey (from Milk), Sugar, Corn Syrup Solids, Cocoa (Alkali Process), Partially Hydrogenated Soybean Oil, Sodium Caseinate (from Milk), Nonfat Dry Milk, Salt, Tricalcium Phosphate, Dipotassium Phosphate, Xanthan Gum, Guar Gum, Natural and Artificial Flavors, Soy Lecithin, Mono and Diglycerides, Vitamin A Palmitate, Niacinamide (Vitamin B3), Vitamin D3, Riboflavin (Vitamin B2).

Water is the main ingredient followed by copious amounts of the highly debated High fructose corn syrup. Sugar and Corn syrup solids are also added to further sweeten this drink, just for good measure…

Notice that there is no liquid milk in here, only milk by-products such as whey (ingredient #3), sodium caseinate (#8), and non-fat dry milk(#9). Whey is the leftover liquid after milk is curdled into cheese. Together with sodium caseinate, they are a source of protein.

Partially Hydrogenated Soybean Oil (#7) appears ahead of the milk powder here. Why in the world do we need trans-fat in a drink?

Tricalcium Phosphate is a source of calcium, while Dipotassium Phosphate is an additive that is used to prevent coagulation. The Guar and Xantham gums serve as thickeners, providing a richer creamier mouthfeel despite the fact that this is a water based product. You can read more about soy lecithin, an emulsifier, here.

The nutrition facts:
Each 15.5 oz bottle contains two servings, but many people gulp the entire bottle down. Here’s the info per 8oz serving:
130 calories, with only 10 from fat and almost all the rest from sugars! 27 grams of sugar, the equivalent of just under 7 teaspoons!

There’s also 210 mg of sodium in here, almost 10% of the daily maximum value. This is something you wouldn’t expect in a sweet drink.
Trans-fat appears as zero because of a labeling loophole that allows 0.5 grams or less per serving to be rounded down to zero. But remember, if you see a partially hydrogenated oil in the ingredient list, expect trans-fat. And no amount is good for you.

All the vitamins and minerals have been tacked on to this drink, and do not appear naturally in the main ingredients.

What to do at the supermarket:

Ideally you should have your children drinking milk with their cookies, not a sugary concoction. But at some point after infancy, our kids tend to forget the pure milk flavor and demand a sweet flavor. So drinking plain milk is a challenge for many families.

Adding a teaspoon of instant cocoa powder is also fine because you control the sugar level. Another option is to buy chocolate milk and mix it half and half with regular milk to drive down the sugar levels.

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We’ve gotten a question from one of our Facebook friends, who is confused about agave nectar, a sweetener that has gotten itself a health halo in some circles over the past few years. Below you’ll find the facts. Bottom line – the health halo is not justified, but that does not mean agave nectar is bad for you. But then again, neither is sugar. It’s all a matter of limiting intake, something we have trouble doing, what with all the processed foods “fortified” with sweeteners out there.

What you need to know:

1. Agave nectar is derived from Agave plants grown in Mexico. There are several processing methods used to obtain the syrupy sweetener, but you can’t just tap into the plant like you would with maple syrup.

2. Agave nectar is composed mostly of fructose, and also glucose.

3. It has a slightly lower glycemic index than table sugar, due to the fact that glycemic index measures only glucose levels, and agave nectar has less glucose than sugar.

4. Agave nectar has the same number of calories as sugar, 4 calories per gram. that works out  to 16 calories per teaspoon.

5. Agave nectar is about one and a half times sweeter than table sugar, which means you need to use less to reach the same sweet point. That works out to slightly less calories for the same level of sweet.

6. Many vegans prefer to use agave nectar in recipes calling for honey as no animals are involved in its processing.

7. Agave dissolves quickly in water and is sometimes used as a sweetener for cold drinks.

8. Tequila (yes, the alcoholic drink) is a cousin of agave nectar. Blue agave (Agave tequilana) is the source for both. Agave nectar can also be made from other types of agave plants.

What to do at the supermarket:

Agave is a sweetener thats neither bad nor good for you. Like all sweeteners, it is best consumed sparingly.

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“POM Wonderful” is a juice that we enjoy on occasion because it tastes great. The tart and sweet flavor mix is an acquired taste, but served very cold it is just lovely. Perhaps, even wonderful. And you’ve got to love the original bottle shape, not to mention the overall amazing marketing this company does.

But what about all those superfruit health claims? Will it really make us healthier?

We decided to take a deeper look inside the label. Read more…

Readers Write is a new feature here at the Fooducate Blog. Every once in a while, one of our readers who wishes to contribute to the blog, will get center stage and offer helpful food and nutrition information and advice. This guest post is by Lauren Canepari.

Stuck in the supermarket this winter looking for a healthy (cheap, quick, delicious) dinner?  Well look no further than the lowly sweet potato.  Not only is this tuber a nutritional powerhouse, it can be made into a delicious dinner in no time.

Combining something as simple as a sweet potato with other quick supermarket items can make a nutritious dish for any day of the week!

One medium sweet potato has approximately 100 calories, 4 grams of fiber, 2 grams of protein and almost no fat or cholesterol.  If that wasn’t enough to get you excited, the sweet potato contains an amazing amount of Vitamin A (438% of your daily value), as well as being a great source of vitamin C, Potassium, Manganese, and vitamin B6.

Since sweet potatoes are available everywhere this time of year, here are five easy ways to get your fix:

1.    Baked.  Wrap your sweet potato in foil and bake for an hour, or until a fork pierces easily.  From here the possibilities are endless.  Top with a healthy vegetarian or turkey chili for a hearty meal, my favorite is the Mild Vegetarian Chili from Health Valley.  If you aren’t a chili fan, add some all-natural peanut butter for a protein boost!

2.    Mashed.  Old-fashioned mashed potatoes are boring.  Spice them up by using sweet potatoes instead.  If your kids want some extra sweetness, try adding a banana to the mix.  You won’t even miss the marshmallows!

3.    In a soup.  Bake a few extra, or even microwave them, for a chance to make a delicious soup!  Mix in the blender with some low-sodium broth, spices (curry works great here), and even a splash of cream to really make things exciting.

4.    In a salad.  Cut into cubes and roast on a baking sheet with olive oil.  Add some maple syrup for a delicious caramelized taste.  Throw some of those roasted cubes over a pile of mixed greens, with some pecans, dried cranberries and some crumbled goat cheese.

5.    For…breakfast? Pumpkin oatmeal is the new big thing, but what about sweet potatoes in your oats?  Blend some mashed sweet potatoes in with some oats as you cook them.  This will add a delicious sweetness without pouring on the brown sugar!  Top with raisins, almonds and cinnamon for a decadent breakfast treat.

Lauren Canepari, blogs at eater not a runner. She is a twenty-something on a mission to be healthy and eat well in the process.  The only thing she likes more than writing about food is eating it!  Contact her at eaternotarunner at gmail dot com.

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