Minute Maid, a subsidiary of the Coca Cola Company best known for its lines of fruit juices, has been reprimanded, albeit lightly, by the National Advertising Division (NAD) of the Council of Better Business Bureaus (CBBB). NAD found that commercials for it’s “Enhanced Pomegranate Blueberry Flavored 100% Juice Blend” made memory boosting claims which are not scientifically supported.

The commercials (see above an example) are actually quite cute, but are they truthful? And what exactly is in this confusingly-long-and-hard-to-remember-product-name blend? Read more…

If you’re reading nutrition labels and ingredient lists, you’ve probably come across “soy lecithin” more than a few times. It’s actually a very popular item, in the top 10 most used ingredients in processed foods.

But what exactly is it? What does it do? And most importantly, what are its health and nutrition characteristics?

What you need to know:

Lecithins are oily substances that occur naturally in plants (soybeans) and animals (egg yolks).

Soy lecithin (E322) is extracted from soybeans either mechanically or chemically. It’s actually a byproduct of the soybean’s oil.

Some people use it as a supplement, because it has a high value of the nutrient choline. Choline is good for heart health and brain development.

But that’s not the reason soy lecithin is used as an additive in foods. It possesses emulsification properties. This means it can keep a candy bar “together” by making sure that the cocoa and the cocoa butter don’t separate. It is also used in bakery items to keep the dough from sticking and to improve its ability to rise.

Since soybean are one of the cheapest crops in the US (thanks in part to federal subsidies to growers), it makes sense to use a cheap, natural soy derived emulsifier in food processing.

People with soy allergies needn’t worry about products containing soy lecithin, because it is derived from the soybean oil, whereas the allergy itself relates to the soy protein.

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