Two recent articles in Progressive Grocer Magazine highlight changes in food purchase and preparation.

1. Trading down from premium brands to private label or store brands.
2. Consolidation of shopping trips.
3. Coupon clipping and purchase planning using store circulars.
4. Comparing prices more carefully.
5. Stocking up on bargains.
6. Curbing impulse buys. This is painful for grocers, as impulse items are usually more profitable.
7. Cooking in large batches and then freezing foods.
8. Cutting back on desserts, wine and alcohol, gourmet oils.
9. Eating out less.
Sources:
Grocery Shopping Behavior Shifts, Some Changes Permanent
Study Illustrates Women Concerned with Food Costs

If there is a bright side to the financial downturn, maybe it’s people eating more home prepared fare, which tends to be leaner, less salty, and less sweet than prepared foods.

Do you see yourself eating better these days?

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