Yogurt.

- Say who?

Harry Belzer.

- Who is Harry Belzer, and how did he come to this conclusion?

Mr. Belzer is a senior executive at NPD group, a market research group, who’s been following the food industry for decades:

“We started off with about 17% of all Americans eating yogurt in 2000, and we end the decade with something like 28% consuming yogurt on a regular basis,” he said. “No other category has seen that kind of increase in the absolute number of people using the product.” read more from the REFRESH blog…

Indeed, yogurt is a $4 billion industry with a substantial portion of supermarket dairy refrigerators dedicated to hundreds of varieties.

What you need to know:

Yogurt is healthy. This is largely based on the live & active “friendly” bacteria that help our intestines and keep us “regular”. While all yogurts have these probiotics, some are better at marketing their presence than others.In Europe, people have been enjoying the flavor and health benefits for centuries, but the US was relatively indifferent.

The problem with yogurt reaching mass market in America was its tart flavor. Not sweet enough. Food companies started to add fruit purees, sugar, colorings, and other goodies in order to make the products more appealing to American taste buds.

Oh, and a marketing blitz too.

Key marketing messages: Healthy, portion controlled, convenient, endless flavors, no cleanup.

Today yogurt enjoys a health halo status few foods reach. But most people who consume flavored brands regularly don’t notice the added junk that’s put in many products. Here’s an example of a strawberry yogurt from a leading brand:

Cultured Pasteurized Grade A Low Fat Milk, Sugar, Strawberries, Modified Corn Starch, High Fructose Corn Syrup, Nonfat Milk, Kosher Gelatin, Citric Acid, Tricalcium Phosphate, Natural Flavor, Pectin, Colored with Carmine, Vitamin A Acetate, Vitamin D3.

Who needs all that sugar and High Fructose Corn Syrup? Gelatin? corn starch?

Here’s what strawberry yogurt should contain:

Cultured Pasteurized Grade A Low Fat Milk, Strawberries, optionally – 1 tsp of sugar

What to do at the supermarket:

Buy PLAIN YOGURT. Not white yogurt that is lightly sweetened. Not Vanilla flavor. They’re all full of added sugar. Buy plain yogurt and sweeten it on your terms! Whether you add strawberries, a teaspoon of honey, or mix in some granola, you’ll be better off. Plus, plain yogurt can be purchased in bulk sizes, this providing an additional saving.

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We recently wrote about chocolate milk with too much sugar being served in school lunches. We also covered a chocolate drink that’s better left on the shelf. But as parents, we can’t ignore the fact that kids LOVE sweetened milk. So what alternatives are there for breakfast, suppertime, or afternoon snack companion?

We decided to compare 3 options – ready to drink chocolate milk, powder, and syrup. For simplicity, we checked the category leader – Nesquik – which has all these options available. We only had powder at home, so we went to Nesquik’s website for more info. Unfortunately, the Nesquik website does not include ingredient information, which always means there’s something to be ashamed of… Read more…

Skittles are a popular candy manufactured by Mars, Inc. Originally from the UK, the brand was brought here in the late seventies, and has nevcr looked back. The “taste the rainbow” theme has been used extensively in the brand’s marketing campaign. So what’s inside the rainbow?

What you need to know:

Here is Skittle’s ingredient list (which, by the way, does NOT appear on the Skittles website):

Sugar, Corn Syrup, Hydrogenated Palm Kernel Oil, Apple Juice from Concentrate, Less than 2% Citric Acid, Dextrin, Modified Corn Starch, Natural and Artificial Flavors, Coloring (Includes Yellow 6 Lake, Red 40 Lake, Yellow 5 Lake, Blue 2 Lake, Yellow 5, Red 40, Yellow 6, Blue 1 Lake, Blue 1), Ascorbic Acid (Vitamin C).

Not surprising, the first two ingredients are sugar and corn syrup (a type of sweetener).

The hydrogenated palm kernel oil is a glue to hold all that sugar together, as does the modified corn starch.

Dextrin (E1400) is a white or yellow powder produced from starch. It is used coatings and glazes, and may cause an allergic reaction.

The natural and artificial flavors are trade secrets, and NO YOU CAN’T find out what they are. But these are what give each of the skittles its lime, grape, berry, etc… flavors.

Our “favorite” part of the ingredient list is the rainbow of artificial food colorings, including no less than 9 colorants. Other countries are phasing out these colors, but America just loves children with blue and green tongues, so the FDA maintains the GRAS (generally recognized as safe) status of these chemicals. For example, Red 40 is suspected of causing hyperactivity in children.

Don’t expect any nutritional value in Skittles. A single serving 2 oz pack contains 250 calories and a whopping 47 grams of sugar (that’s 12 teaspoons of sugar in a personal bag). Surprisingly, vitamin C content is 50% of the daily value, but that’s because Ascorbic acid has been added to the product. The palm kernel oil contributes 2.5 grams of saturated fat to the mix (that’s 13% of the daily value, from a candy!)

What to do at the supermarket:

There are better choices for sweet snacks. Fruits and dried fruit are at the top of the list. But even if you want something concocted in a factory, you don’t need to opt for the worst. Look for options without artificial colorings.

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[Update: see Ocean Spray's response in the comments below.]

More Cranberry news today.

Here’s a dilemma for you. Let’s say you are the CEO of a successful food company that sells products both to consumers and to other food processors. And let’s assume you are being squeezed by your big corporate clients to lower the price of your product. What do you do? Do you stand by the quality of your product and take a hit on the bottom line? Or do you get the food scientists to whip up a cheaper, inferior version?

This is the story of sweetened dried cranberries (SDC), manufactured by Ocean Spray. The consumer product, Craisins, contains dried cranberries, sugar (lots), and sometimes a bit of oil. That’s the package we buy at the supermarket. However, when we buy products with cranberry, such as Nature Valley Fruit Bars and Pepperidge Farm Chewy Granola Cookies, the cranberries inside are different. They come from a new product by Ocean Spray, called “Choice”.

What you need to know:

The “Choice” product has 50% less cranberry (the expensive ingredient) and more of other stuff: sugar, edelberry juice, citric acid. Some say, it barely has any cranberry left.

Here’s what The National Consumers League (NCL), a watchdog organization, wrote to the FDA:

…the cranberry content is so small that Ocean Spray must add color in the form of elderberry juice concentrate and acidity in the form of citric acid to simulate the color and acidity of cranberries. These findings are consistent with Ocean Spray’s own claims that it uses 50 percent fewer cranberries to make “Choice” than the regular product. Ocean Spray’s marketing materials tout “Choice” as a low-cost SDC with the same taste, texture, appearance, and health benefits as other SDCs.

NCL argues that such products should not be called cranberries, because they barely contain any of the original fruit. After sending the “Choice” product to a lab, they also ask that the ingredient label (on bulk packages, we assume) be corrected to state sugar as the first ingredient, not cranberries.

If you’re wondering why some products are full of all strange sounding names and chemicals, this story exemplifies one of the many reasons – manufacturer cost reduction.

Two other well known examples are the use of high fructose corn syrup instead of sugar in soft drinks (HFCS is half the price of table sugar) and the invention of margarine as a low cost alternative to butter (at the behest of France’s Napoleon two hundred years ago).

What to do at the supermarket:

Go for products with ingredient lists that have real, understandable names. Not always the healthiest (i.e too much butter), but at least you know what you are putting in your mouth.

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Minute Maid, a subsidiary of the Coca Cola Company best known for its lines of fruit juices, has been reprimanded, albeit lightly, by the National Advertising Division (NAD) of the Council of Better Business Bureaus (CBBB). NAD found that commercials for it’s “Enhanced Pomegranate Blueberry Flavored 100% Juice Blend” made memory boosting claims which are not scientifically supported.

The commercials (see above an example) are actually quite cute, but are they truthful? And what exactly is in this confusingly-long-and-hard-to-remember-product-name blend? Read more…

You’re off to a meeting, flying to a conference, or simply got a hectic day to get through. You need an energy boost and don’t want a candy bar full of crazy ingredients. What do you do?

One healthy option is dried fruit, which, unlike their fresh cousins, can wait patiently in the pantry for over a year. We took a look at Dried Blueberries by Amport Foods, to see how good a (nutritious) deal we’re getting. Read more…

For over 40 years, Pop-Tarts have been a part of American breakfast tradition. A thin pastry surrounding a sweetened jelly, wrapped in space age foil to preserve freshness. No need to refrigerate. Ready to eat or quickly heated in a toaster. A marvel of food ingenuity.

America has handsomely rewarded Kellogg’s, the manufacturer, for its ingenuity (even though Kellogg’s got the idea from Quaker). By 2006, Kellogg’s was selling over $400 Million worth of Pop-Tart products a year. To this day, Pop-Tarts account for 80% of the “toaster-pastry” segment.

Great, right?

Well, we beg to differ. We believe that Pop-Tarts are an unfortunate tradition that needs to be stopped. Immediately.

Here’s why…

What you need to know:

Let’s begin with the Pop-Tarts packaging. It  is deceiving at best – the image of fresh real blueberries surrounding a pastry rich in blueberry filling does not match the reality of less than 2% blueberry content in the product. And to add to the disgrace there’s a large font “made with real fruit” on the front panel.
A look at the nutrition label does not add joy to our life.
A single pastry is 200 calories, 150 of which are from carbohydrates. The 17 grams of sugar are equivalent to over 4 teaspoons worth. A pop tart is one third sugar by weight. There is less than 1 gram of fiber, and despite the labeling saying Trans Fat are 0, there is a certain amount present due to the use of partially hydrogenated vegetable oils.

A serving size is defined as one pastry, but since they are packed 2 per foil, people can just as easily double the amount of calories.

The ingredient list is as long as the backup on highway 101 on Monday morning:

Enriched Flour (Wheat Flour, Niacin, Reduced Iron, Thiamin Mononitrate [Vitamin B1], Riboflavin [Vitamin B2], Folic Acid), Corn Syrup, High Fructose Corn Syrup, Dextrose, Soybean And Palm Oil (With Tbhq For Freshness), Sugar, Cracker Meal, Contains Two Percent Or Less Of Wheat Starch, Salt, Dried Blueberries, Dried Grapes, Dried Apples, Cornstarch, Leavening (Baking Soda, Sodium Acid Pyrophosphate, Monocalcium Phosphate), Corn Cereal, Citric Acid, Gelatin, Modified Wheat Starch, Soy Lecithin, Partially Hydrogenated Soybean And/Or Cottonseed Oil?, Modified Corn Starch, Xanthan Gum, Caramel Color, Red #40, Vitamin A Palmitate, Tricalcium Phosphate, Color Added, Niacinamide, Reduced Iron, Natural And Artificial Flavors, Blue #2, Blue #1, Pyridoxine Hydrochloride (Vitamin B6), Riboflavin (Vitamin B2), Thiamin Hydrochloride (Vitamin B1), Turmeric Color, Folic Acid.

Here’s a brief explanation of what’s inside – (note all the variations of sugar in here)

Enriched Flour (Wheat Flour…) – All flour is enriched in the US, by law. Don’t be fooled by “Wheat Flour” either, as most flour is from Wheat. If the ingredient list does not state “100% whole wheat flour”, you are missing out on the fiber your body needs.
Corn Syrup – a syrup made from cornstarch. Used as a sweetener due to its high glucose content. Prevents crystallization and can help increase shelf life in baked goods.
High Fructose Corn Syrup – corn syrup where some of the glucose has been converted to fructose.
Dextrose – a term for glucose. glucose and fructose together make sucrose, which is commonly known as table sugar.
Soybean And Palm Oil – Canola oil would have been a healthier alternative because of its high unsaturated fat content.
TBHQ (E319) – tert-Butylhydroquinone – a preservative for oils. May be carcinogenic in high doses.
Sugar – well, the product is still not sweet enough is it?
Wheat Starch – A powdery substance obtained from wheat kernels. Used as a thickener for sauces, gravies, and puddings.
Dried Blueberries, Dried Grapes, Dried Apples – there’s less than 2% of each in the product. Yet on the product image you see much much more than 2% blueberry.
Cornstarch – a powdery substance used as a thickener.
Citric Acid – a natural preservative that is used in beverages to add an acidic, sour taste. Although it is naturally found in citrus fruit (oranges, lemons), industry has a found a cheaper way to manufacture it. This is through a fermentation process in which a mold called Aspergillus Niger is used to ferment a carbohydrate such as molasses. sounds grosser than it really is.
Gelatin  (E441) – a translucent, colorless, brittle, nearly tasteless solid substance, derived from the collagen inside animals’ skin and bones. It is commonly used as a gelling agent.
Modified Wheat Starch – same as the wheat starch above but modified not to loose its thickening properties when heated.
Soy Lecithin (E322) – an oily substance derived from soybeans. Used as an emulsifier and to keep the dough from sticking
Partially Hydrogenated Soybean And/Or Cottonseed Oil – this is the source of trans-fat, folks.
Modified Corn Starch – a common additive used as a thickener. Corn starches are modified so they won’t lose their thickening properties when heated.
Xanthan Gum (E415) – a common emulsifier and thickener made from reaction between glucose and Xanthomonas campestris bacteria.
Caramel Color (E150) – a natural food coloring.
Red #40 (Allura Red / E129) – an artificial food coloring that is being phased out in Europe due to concerns about it causing child hyperactivity.
Tricalcium Phosphate (E341) – used as a raising agent.
Color Added – on top of the artificial colors stated by name we get this mystery color.
Niacinamide – This is vitamin B3.
Natural And Artificial Flavors – with all the crap in this product, no wonder it needs to be enhanced by some proprietary and secret formulas.
Blue #2 – artificial color
Blue #1 (Brilliant Blue FCF / E133) – a synthetic dye derived from coal tar! Was previously banned in Europe but now is allowed. May cause hyperactivity in children.
Turmeric Color – a yellow/orange powder from the turmeric spice.

Conclusion: this product should not exist in Obese America 2009. The light fortification with various vitamins and minerals cannot compensate for the sugar overdose, lack of fiber, and overwhelming use of additives, preservatives, and artificial food coloring.

Pop-tarts are no-starts. They are a terrible product to start your kids’ day.

What to do at the supermarket:

Stay away from Pop-tarts. In the time it takes to heat them, you can spread peanut butter on a slice of whole wheat bread and top it with sliced bananas and a teaspoonful of honey.

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1. Obesity. Regular consumption of soft drinks make you fat. A 12 oz Coke a day for a year will add 18 pounds to your weight compared to water consumption!

2. Tooth decay. Slowly sipping on cola, iced tea, or a sports drink coats your teeth with sugar, phosphoric acid, malic acid and/or citric acid. These compounds directly damage tooth enamel.

3. Money. A family of 4 can save $150 by switching to tap water.

4. Taste. Soft drinks diminish the taste of food. Of course, if you define food as a quickie meal at Taco Bell, there’s not much to detract from, but eat a decently perepared meal at home or at a good sit down restaurant, and you will not want to spoil the taste with sugary water. Better have the sommelier pair a good wine with your steak.

5. Refined Sugars. High fructose corn syrup (or sugar) is the usually the #2 ingredient after water in soft drinks. For example, a standard single serve 12fl oz can of Coca Cola has the equivalent of 10 teaspoons of sugar! If you drink one Coke a day for a year instead of water you’ll have had 32 pounds of sugar!

6. Artificial sweeteners. OK, the FDA has approved them all, but enough studies have suggested that some artificial sweeteners may cause cancer. Until the scientists sort this out, why take the risk? The UK isn’t taking any.

7. Artificial Colors. Yellow #5 (Tartrazine), present in Mountain Dew, has been linked to hyperactivity in children.

8. Ecology. Billions of empty plastic bottles and cans are contaminating the earth. Recycling barely touches the tip of the iceberg.

9. What’s your reason to quit?

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Earlier this year, Glacéau, a subsidiary of Coca Cola, introduced yet another vitamin water, dubbed Vitamin Water 10, due to its low caloric content of [fill in the blank] calories per serving.

The “center for responsible hydration”, as Glacéau like to call itself on their flash website, informs the consumer that it’s naturally sweetened, has only 10 calories and tastes great.

Sounds like a big deal. So we went ahead and checked what all the fuss was about. Turns out there are 3 different sweeteners added to the water, not one.

Read more…

Image via Wikipedia

Many people reading product ingredient lists see these three names quite often. What’s the connection between them, and why do they appear so often in processed foods?

Read more…