The creative marketers at Nestle have been pushing various flavors of Juicy Juice liquid candy at parents for several years with great success. But it wasn’t enough.

Always under pressure to sell more and grow (hey it’s the American way!), they now present us with a new line of juice that will turn our tiny tots into little Einsteins. From the Washington Post Blog:

A big blue banner across the front of the package screams, “Brain Development,” while the smaller type just above the banner says, “DHA — A Building Block for”…

Imagine the eager moms and dads who’ll grab that Juicy Juice in hopes of making their kids just that much smarter. DHA, derived from fatty fish and other omega-3 fatty-acid-rich food sources, is indeed credited with promoting neurological health among babies, and it’s been added to many infant formulas for nearly a decade, though there’s no real science showing that DHA makes anyone smarter.

We decided to take a look under the hood… Read more…