Inside the Label: Sara Lee Soft and Smooth Whole Grain White Bread
June 8th, 2009
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Sara Lee is the number one fresh bread manufacturer in the US, so there’s a good chance you’ll find some of their loaves in your local supermarket. We wanted to take a look at a product that caught our eye due to it’s somewhat oxymoronous name – how could a white bread be whole grain? Isn’t whole grain bread supposed to be, well, not white?
Ah the wonders of food science and marketing.
The company boasts, on the package, albeit in small print: Made with whole grain. 30% whole grain (This product provides 10 g of whole grain in a 2 slice serving. USDA recommends consuming 48 g of whole grain every day.).
What’s really inside?… Read more…
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Healthify your supermarket choices.
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