Yoplait has a new Greek style yogurt out. There’s a massive marketing campaign tie in to the new Clash of the Titans movie and Athena portraying actress Izabella Miko. Strong woman eats good yogurt. Greek gods, Greek Yogurt, Yadda yadda…

The yogurt pack prominently displays “2X Protein..of the leading yogurt”. Wonder what that means. We decided to take a look inside the nutrition label and ingredient list to see if this yogurt is really healthy or just some more mythology…

What you need to know:

A serving is 6 ounces (170 grams) and will set you back 130 calories, none from fat. The sugar count is 18 grams, much lower than a standard Yoplait Strawberry Yogurt (27 grams). Of the 18 grams, 9 are naturally present in yogurt in the form of lactose. So the added sugar count is 9 grams or just over 2 teaspoons.

There’s no fiber, though you’d expect some from the fruit. There’s 12 grams of protein here, much more than in the standard Yoplait (5 grams). But protein is not an ingredient most people lack in the US. We get plenty of protein from other sources during the day. And the claim that it’s twice the protein as other leading brands is misleading, because Chobani Greek yogurt has 14g.

Here’s the ingredient list:

CULTURED PASTEURIZED GRADE A NONFAT MILK, MILK PROTEIN CONCENTRATE, SUGAR, STRAWBERRY PUREE, KOSHER GELATIN, LEMON JUICE CONCENTRATE, COLORED WITH BEET JUICE CONCENTRATE, CALCIUM CHLORIDE, , VITAMIN A ACETATE, VITAMIN D₃.

The first and obvious ingredient is milk. Non-fat milk in this case. The second is an ingredient called milk protein concentrate, made by ultra filtering milk to take out the lactose and then dry it up into a powder. There’s a lot of controversy around this ingredient as it is mostly imported from countries with dubious food safety records, and may not even be from cows (think yak and water buffalo). So why add protein in this manner to the yogurt, when in any case it’s not something consumers really need?

Ingredient number 3 and 4 are sugar. Well actually number 4 is strawberry puree, but it’s lost all its fiber and vitamin C, so all you’re getting is a bit of strawberry flavor and a lot of sugar. By the way, the strawberry puree is not red enough, so there is added coloring from the beet juice concentrate. That’s fine, at least it is a natural colorant, and not some artificial dye or bug juice.

The gelatin adds a thickness or consistency that would not have been required from a full fat yogurt. It’s kosher, which means it was not derived from animal sources.[UPDATE: see comment below]

The last three ingredients are fortifications of calcium, vitamin A, and vitamin D. Always better to get them directly from food in which they are naturally present, not from add-on.

Summary: This yogurt is a better choice than the standard Yoplait option.

What to do at the supermarket:

As far as yogurts go, choose plain. It has less ingredients and less sugar. It lets you add fresh nutrient rich fruit of your choice giving you the added benefit of fiber and vitamins directly from the source, no fortifications.

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Just when we thought we had covered all the nutrition rating systems out there, here’s a new system being implemented at Whole Foods Market stores nationwide. ANDI, short for Aggregate Nutrient Density Index, is the brainchild of author, MD, and founder of Eat Right America, Dr. Joel Fuhrman.

The ANDI system is a part of a bigger initiative by Whole Foods, entitled Health Starts Here, which encompasses not just making healthy food available, but also providing education on what to do what with that food (culinary lessons, 28 day programs to jump start healthy eating habits…).

The healthy eating principles WFM is promoting are:

• plant based diet
• whole foods (less processed flours, for example)
• low fat – or the right fats (unsaturated, more from plants and less from animals)
• nutrient dense (that’s where ANDI comes in)

The ANDI score, based on a Dr. Fuhrman’s Nutrient Density Scoring System analyzes many nutrients in a food product

Calcium, Carotenoids: Beta Carotene, Alpha Carotene, Lutein & Zeaxanthin, Lycopene, Fiber, Folate, Glucosinolates, Iron, Magnesium, Niacin, Selenium, Vitamin B1 (Thiamin) Vitamin B2 (Riboflavin), Vitamin B6, Vitamin B12, Vitamin C, Vitamin E, Zinc, plus ORAC score X 2 (Oxygen Radical Absorbance Capacity is a method of measuring the antioxidant or radical scavenging capacity of foods).

The data for whole foods such as produce, grains, and legumes is relatively easy to analyze based on USDA databases. It is much more complicated to get accurate info for packaged or processed foods, especially because the ingredients in a processed food interact with each other and change the nutrition profile of a product.

Here is a table with some sample scores. The highest score is 1000, the lowest is close to zero.

This is a very interesting table, especially if one compares it to NuVal ranking which goes from 1-100. Take a look at these 4 healthy products and their scores:

• Kale – 1000
• Orange – 109
• Whole wheat bread – 25
• Olive oil – 9

A naive shopper may be led to believe that kale is the only product worth consuming. But all 4 of the aforementioned are healthy and needed by our bodies. Dr. Fuhrman addresses this:

Keep in mind that nutrient density scoring is not the only factor that determines good health. For example, if we only ate foods with a high nutrient density score our diet would be too low in fat. So we have to pick some foods with lower nutrient density scores (but preferably the ones with the healthier fats) to include in our high nutrient diet.

So wouldn’t it be more practical to create a scoring system that doesn’t require people to analyze a score , the product type, the required nutrients and then decide? The entire point is to simplify life for consumers, not complicate it!

Whole Foods is perceived as a healthier, albeit expensive, grocery retailer. But recently John Mackey, WFM CEO and founder, openly admitted that his chain sells lots of junk food. The Health Starts Here program may be a signal that Mackey is retuning to the roots of what WFM stood for in the seventies when just starting out.

The ANDI scores are an interesting first step in trying to help consumers better choose healthier foods, and it will be very interesting to see consumer response. We expect Whole Foods will continue to introduce and test additional tools to help their customers.

What to do at the supermarket:

Don’t let the Whole Foods health halo confuse you, as organic junk food is still junk food. Stick to the less processed products, of which Whole Foods has copious amounts, including in bulk (cheaper).

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This is a guest post by Melissa Marek, RD LD

Fiber is an extremely important part of your daily diet. Its best known benefit is its ability to help keep our bowels moving. Eating enough fiber will help prevent constipation. The added benefit is that it also plays a role in protecting against diseases such as diabetes, heart disease and cancer. If that isn’t enough reason to get a daily dose of fiber, it also helps with weight management by helping to keep you fuller longer.

In order to make sure you are getting enough fiber, it helps to understand where it comes from and where you can find it. Fiber comes mainly from plant cell walls, the parts that cannot be digested by the enzymes of the GI tract. For that reason, fiber can be found in plant foods such as fruits, vegetables, and grains.

To best benefit from fiber, the recommended daily amount is 21-25 grams per day for women and 30-38 grams per day for men. This is not a difficult goal to meet, but remember that when adding fiber to your diet, you will need to increase your fiber intake slowly and more importantly, increase your fluids. If you don’t drink enough fluids you may suffer from constipation, the very thing that fiber helps alleviate.

To better comprehend the benefits of fiber and how to best meet daily requirements, it helps to understand that there are different types of fiber. They come from different sources and, accordingly, help with different things.

SOLUBLE FIBER may help lower blood cholesterol, especially LDL (bad) cholesterol. It also helps control blood sugar in people with diabetes. You can get soluble fiber from oats, oat bran, dried beans and peas, nuts, barley, flax seed, oranges, apples, carrots, and psyllium husk.

INSOLUBLE FIBER moves bulk through the intestines, which helps prevent constipation. It also controls and balances the pH in your intestines. Insoluble fiber can be found in fruit skins, root vegetable skins, dark green leafy vegetables, whole wheat products, corn bran, seeds and nuts.

Soluble fiber, as it name alludes, becomes a jelly-like mass when mixed with water and ferments in the intestinal tract, but insoluble fiber just absorbs the water and bulks up stool.

The term DIETARY FIBER, which appears on nutrition facts labels is merely a sum of the soluble and insoluble fiber content in a product, per serving.

A common source of fiber is whole grain. Whole grain refers to the entire grain seed (bran, germ, & endosperm).  Whole grain foods are an important source of not only fiber, but also of vitamins, minerals and other health-promoting compounds that you won’t find in a refined grain.

HOW MUCH SHOULD I BE EATING?

According to the 2005 Dietary Guidelines for Americans, 3 or more ounce-equivalents of whole grain products per day is ideal. You can meet this requirement by adding barley, buckwheat, bulgur, corn, millet, rice, rye, oats, sorghum, wheat and wild rice to your daily diet.

What does a one-ounce equivalent of whole grains look like?

• 1 slice 100% whole grain bread
• 1/2 of a 100% whole grain English muffin or bagel
• ½ cup hot cooked oatmeal (Rolled oats or quick oats)
• 2 cups popped popcorn
• 1 ounce baked tortilla chips (About 15 chips)
• 1/3 cup cooked whole wheat pasta
• 1/3 cup cooked brown rice, bulgur, sorghum, or barley

TIPS TO INCREASE YOUR FIBER INTAKE:

• Sprinkle flax meal, wheat germ,  or nuts/seeds onto your cereal, cottage cheese, yogurt, or even frozen yogurt
• Add fresh or dried fruits to your cereal or yogurt
• Substitute whole wheat flour for at least 1/3 of the all purpose flour in baked goods
• Add frozen vegetables to soups or casseroles
• Add beans into a salad, soup, or stew
• Cut prunes into pieces and mix them into yogurt, cereal, or pancake mix

What to do at the supermarket:

Packaging for fiber rich foods now often contain a label promoting its fiber content. These labels make finding fiber-rich foods easy so shoppers don’t have to go through the hassle of checking out the food label or searching for the fiber content. But what do these regulated fiber claims mean exactly?

• 100% Whole Grain or 100% Whole Wheat: The product doesn’t have any refined white flour
• Good source of fiber:  There are at least 3g per serving
• Excellent source of fiber:  There are at least 5g per serving
• When reading the ingredient statement, a whole grain should be listed FIRST!

Here’s a handy list of fiber rich products:

• Oats
• Oat bran
• Grains (Barley, bulgur, Kasha, Amaranth, Quinoa, Couscous)
• Polenta
• Brown rice
• Whole wheat breads and pastas
• Fresh fruits (Oranges, pears, dried figs, apples, berries, raisins)
  —> Choose whole fruits (fresh, frozen, or dried) over juices, which have most of the fiber removed
• Fresh vegetables (Winter squash, peas, eggplant, beets, cabbage, broccoli, artichoke hearts, corn)
• Potatoes & sweet potatoes
• Dried beans
• Nuts

Melissa Marek is a graduate of Texas A&M University with degrees in both Nutritional Sciences and Food Science & Technology.  She has experience with recipe analysis for magazines and restaurants as well as with nutrition facts labeling for large corporations and private label companies. She is a registered dietitian at Axxya Systems, makers of Diet Analysis and Food Labeling software products. Contact her at mmarek [at] axxya [dot] com.

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New! Choose a better breakfast with CerealScan™ by Fooducate (It’s Free)

Are you a loyal fan of a specific cereal brand? Is it the flavor? The nutritional value you once took the time to look up? The only thing your kids will eat? Well here’s some bad news. Manufacturers can, and often do, change product formulations, and you don’t even know about it. Sometimes the changes are not necessarily in the consumers best interest.

Thanks to Marion Nestle’s Food Politics blog for pointing out a falling out between loyal customers and Cascadian Farms, an organic food manufacturer that was acquired by General Mills in 1999. (To be precise, it was actually acquired by Small Planet Foods earlier in the 1990’s. General Mills acquired Small Planet in 1999)

The issue at hand – Cascadian Farm Purely O’s Cereal and a recent reformulation that TRIPLED the sugar count without notifying consumers. The company’s website is abuzz with rants by (ex)-loyal customers:

As a mother of three, and devoted Cascadian Farm consumer, I can’t imagine why more sugar was added to previously excellent product. We consumed about 2,3 boxes of Purely O’s per week until my children all the sudden told med how they tasted differently. Naively, I thought it would be marked on the box if any changes of the products had taken place…then I noticed the increased sugar content. This made us lose faith in your entire brand.

OR

How you can call this cereal “Purely O’s” is beyond me. SUGAR!!??? Really???? CORN?? Really?? Why do we need another corn based,sugary cereal in the grocery aisles? And it is very sneaky to not announce a change on the box.

What you need to know:

In the past, Purely O’s had a front of pack label claiming “No added sugar”. This label disappeared a while ago. Then in October, the company changed its product formulation, without informing consumers.

To be fair, the increase in sugar is from 1 gram to 3 gram, which still leaves these O’s a better choice than virtually all other sweetened cereals.

The company lowered the sodium content from 280 to 200mg, which is commendable, but still too high for a breakfast cereal.

Other changes include removing whole grain barley flour and instead using corn meal. To compensate for the fiber loss, they’ve added oat fiber. The total fiber count hasn’t changed and is 3 grams per serving, the minimum you should be getting from a breakfast cereal.

So why hide the change? It’s not like people won’t notice – the ingredient list and nutrition panel are on the box, for crying out loud. Why the need for all this sneakiness? Didn’t General Mills know it would lose its loyal base of Cascadian Farms fans? Most likely, a focus group showed that the loss of a few loyal fans would be compensated for by an influx of new consumers for whom 3 grams of sugar is a 60-70% reduction.

We’ve updated the CerealScan database to reflect these changes. Cascadian Farm Purely O’s is still a top scorer, but for a group of (no longer) loyal customers, that doesn’t matter anymore.

What to do at the supermarket:

When buying a breakfast cereal, look for low sugar (6 or less grams. 3 grams is considered very low), high fiber (3 or more grams), and less than 150mg sodium per serving. Obviously, artificial colors are a big No No. These factors are much more important factors for your heath than whether the cereal is organic or not.

And just to reiterate, despite the changes, Purely O’s are still a better choice than most other cereals out there.

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New! Choose a better breakfast with CerealScan™ by Fooducate (it’s Free!)

Cereal has become, in just over a century, the quintessential American breakfast. Tens of millions of people start their day with a bowl of flakes, puffs, or crisps poured from a cardboard box .

There are over 1000 different cold cereal products one can choose from, and any given supermarket dedicates an entire aisle to these. Last year, Americans bought over Ten Billion dollars worth of breakfast cereal. This is a big business, with lots at stake for manufacturers, big and small, who fight for every sliver of market share.

Let’s remind ourselves that cereal is not the only option for breakfast. Whole wheat toast, banana, yogurt, cheese, fruit salad, a glass of milk, and eggs are a great start to a day, and don’t require much effort.  For many households, though, cereal is a morning tradition not easily broken. But can it be nutritionally improved?

As consumers are becoming more educated about health and nutrition, the cereal category is in flux, with each brand trying to convince us that its line of products is the nutritional Olympus. Despite small improvements here and there, most of the achievements are in marketing claims. Shoppers are now more confused than ever – with an overload of conflicting information – and no true means to decipher it all to make a good decision.

No more.

Today, we are happy to announce CerealScan™, an iPhone application that will help you choose a better, more nutritious breakfast cereal at the supermarket.

It’s dead simple to use: You launch the CerealScan application on your iPhone. It automatically scans a cereal box’s barcode (UPC).   You then see a product dashboard with concise, graphic information that helps you decide in 3 seconds if the cereal is healthy enough for you. If not, CerealScan shows 5 better choices.

Here is an example (see image). The scanned cereal scores only 2 out of 5. It is high in sugar and medium in sodium. It contains trans fats and controversial artificial colorings. Not good. Swipe your finger across the alternatives to view all 5 better options. Tap on an alternative’s image to see its nutrition dashboard.

How it works: We’ve culled over 2000 cereal boxes into the CerealScan database. The analysis and recommendations are fully automated. They are modeled on answering a simple question – “What would a dietitian recommend if she was standing there with you at the cereal aisle?” The implementation of that answer is by no means trivial. Thankfully a dedicated group of dietitians and programmers at Fooducate have been working on this project for quite some time. I think they’ve done a great job.

If you want to to learn more, there’s more information at the Cereal Scan Website. To get it on Apple’s iTunes click here.

What to do at the supermarket:

When it comes to cereal, the basics we’ve been writing about for the past 18 months have not changed. More fiber, Less sugar. No artificial colors and funny preservatives.

Now you have another option – you don’t need to remember anything, just bring your iPhone along with you to the supermarket and use CerealScan.

Try it out, we’d love to hear how CerealScan has helped you make a better choice. Comment below or email us: cerealscan at fooducate dot com.

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One of the hottest buzzwords in nutrition and health circles, fiber is the indigestible portion of plant foods. It helps us feel full and decreases our appetite. Fiber helps the intestines function smoothly, regulates blood sugar levels, and lowers bad cholesterol.

As you probably know, fiber rich foods include whole grains, fruits, vegetables, and legumes. The rule of thumb is that the less processed the food, the more fiber. The problem is that these unprocessed foods are not always popular with consumers. They require some preparation (peeling an orange vs drinking Tropicana), are less tasty than processed foods (whole grain rice vs white rice, beans vs a steak), and are harder to chew (wonder bread vs rye bread).

As a result, most Americans are far from reaching the required daily consumption of 25 grams of fiber for women and 38 grams for men. This means a huge opportunity for the food industry, which now adds fiber to many processed foods.

From the Los Angeles Times:

Some foods, such as whole wheat bread, are naturally high in fiber. A growing number of products, however, proudly proclaim their high-fiber content, such as Arnold’s Double Fiber Bread and Yoplait’s Fiber One yogurt, getting some or all of their fiber from so-called isolated or functional fibers — ingredients with names like inulin, maltodextrin and polydextrose — that manufacturers intentionally add to foods to boost total fiber content. read more…

But questions are being asked about the utility of these functional fibers as compared to the real thing. When we consume fiber directly from the source, we’re getting the additional benefits of micronutrients in the whole grain or fruit. Once isolated from its nutrient buddies in a plant and injected into a yogurt or juice, the health benefit of inulin may not be the same as a similar amount of fiber in a whole food.

What to do at the supermarket:

If you are seeking fiber, don’t look just at the nutrition facts panel. Read the ingredient list to find whole grains at the beginning. A heavily processed food with a long ingredient list that includes inulin or maltodextrin is less beneficial than a less processed product with whole grain.

Bran (the hard outer layer of a grain) in the ingredient list is a good thing to find. In breakfast cereals, products that include bran and whole grain have better fiber content than those based on processed grains.

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“POM Wonderful” is a juice that we enjoy on occasion because it tastes great. The tart and sweet flavor mix is an acquired taste, but served very cold it is just lovely. Perhaps, even wonderful. And you’ve got to love the original bottle shape, not to mention the overall amazing marketing this company does.

But what about all those superfruit health claims? Will it really make us healthier?

We decided to take a deeper look inside the label. Read more…

Readers Write is a new feature here at the Fooducate Blog. Every once in a while, one of our readers who wishes to contribute to the blog, will get center stage and offer helpful food and nutrition information and advice. This guest post is by Lauren Canepari.

Stuck in the supermarket this winter looking for a healthy (cheap, quick, delicious) dinner?  Well look no further than the lowly sweet potato.  Not only is this tuber a nutritional powerhouse, it can be made into a delicious dinner in no time.

Combining something as simple as a sweet potato with other quick supermarket items can make a nutritious dish for any day of the week!

One medium sweet potato has approximately 100 calories, 4 grams of fiber, 2 grams of protein and almost no fat or cholesterol.  If that wasn’t enough to get you excited, the sweet potato contains an amazing amount of Vitamin A (438% of your daily value), as well as being a great source of vitamin C, Potassium, Manganese, and vitamin B6.

Since sweet potatoes are available everywhere this time of year, here are five easy ways to get your fix:

1.    Baked.  Wrap your sweet potato in foil and bake for an hour, or until a fork pierces easily.  From here the possibilities are endless.  Top with a healthy vegetarian or turkey chili for a hearty meal, my favorite is the Mild Vegetarian Chili from Health Valley.  If you aren’t a chili fan, add some all-natural peanut butter for a protein boost!

2.    Mashed.  Old-fashioned mashed potatoes are boring.  Spice them up by using sweet potatoes instead.  If your kids want some extra sweetness, try adding a banana to the mix.  You won’t even miss the marshmallows!

3.    In a soup.  Bake a few extra, or even microwave them, for a chance to make a delicious soup!  Mix in the blender with some low-sodium broth, spices (curry works great here), and even a splash of cream to really make things exciting.

4.    In a salad.  Cut into cubes and roast on a baking sheet with olive oil.  Add some maple syrup for a delicious caramelized taste.  Throw some of those roasted cubes over a pile of mixed greens, with some pecans, dried cranberries and some crumbled goat cheese.

5.    For…breakfast? Pumpkin oatmeal is the new big thing, but what about sweet potatoes in your oats?  Blend some mashed sweet potatoes in with some oats as you cook them.  This will add a delicious sweetness without pouring on the brown sugar!  Top with raisins, almonds and cinnamon for a decadent breakfast treat.

Lauren Canepari, blogs at eater not a runner. She is a twenty-something on a mission to be healthy and eat well in the process.  The only thing she likes more than writing about food is eating it!  Contact her at eaternotarunner at gmail dot com.

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Remember the absurd immunity claims on Kellogg’s cereals last year? The company added some vitamins and minerals to its sugary kids cereals and plastered a huge “Immunity” logo on the front of Cocoa Krispies and three other products. A public uproar ensued, especially given raging swine flu, and Kellogg’s announced in November it would pull the claim from its packaging.

Concurrently, Oregon’s Attorney General subpoenaed Kellogg’s and asked for the scientific evidence behind the claim. The company preferred not to answer that question but rather:

• stop shipping cereal boxes with immunity language by January 15
• destroy more than 2 million boxes (sans krispies)  with the immunity claim
• donate 108,000 boxes of cereal to the Oregon Food Bank
• donate 372,000 boxes to  Feeding America.

That’s quite an effort just to evade answering a question for which obviously Kellogg’s should have been prepared.

What you need to know:

Cocoa Krispies, as we wrote, is a terrible cereal to feed your kids. The krispies are over 40% sugar by weight. They contain trans fats. They carry artificial flavorings, and less than 1 gram of fiber. Immunity? Ha! This was sheer chutzpah on Kellogg’s part. Good for Oregon!

We hope that the donated cereal is the plain unsweetened variety of Rice Krispies.

What to do at the supermarket:

Hard as it may be, ignore all the marketing messages on product packaging. Go straight to the nutrition panel and the ingredient list.

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This is a guest blog post by Carol Harvey, director of nutrition labeling at Palate Works.

Nutrition Facts labels look so official in that bold, uniform format. They must be correct… and are verified by FDA, right?

While FDA regulates nutrition labeling, they do not pre-approve nutrition panels, nor do they spend much time looking for inaccurate ones. With thousands of new products hitting the shelves every year, it would take a massively larger FDA budget. The result is something of a labeling Wild West in the food aisles and online.

Nutrition Facts data is generated one of two ways:  database analysis of the recipe (with software), or chemical analysis of an actual sample of the food (in a laboratory). Both have limitations and are not immune to human error, but in the hands of the inexperienced (or deceitful), database analysis is much less reliable. It is also much cheaper than a lab (about 15% of the cost or less), so it tends to be the choice of restaurants and smaller food companies, many of whom do it themselves with no knowledge of labeling regulations, nutrition, or what correct data should look like.

There are many ways that database analysis can result in imprecise, inaccurate, or simply wrong nutrition data. Fortunately, some are obvious enough to spot without plunking down a small fortune for chemical analysis.

Here are six examples of common nutrition label errors: Read more…