Kraft’s Sodium PR – Full of Baloney? [Inside the Label]
Is this the First Lady Food PR Effect? Michelle Obama’s recently launched “Let’s Move” campaign is racking up corporate support from manufacturers and retailers. On Tuesday it was PepsiCo’s announcement, and yesterday Kraft Foods excitedly shared plans to reduce sodium in all its brands by 10% on average in the next 2 years. Here’s an excerpt from the press release:
“We are reducing sodium because it’s good for consumers, and, if done properly, it’s good for business,” said Rhonda Jordan, President, Health & Wellness, Kraft Foods. “A growing number of consumers are concerned about their sodium intake and we want to help them translate their intentions into actions.”
The company’s goals call for sodium to be lowered in a number of products up to 20 percent by the end of 2012. For example, Oscar Mayer Bologna is slated to reduce sodium by 17 percent and some flavors of Easy Mac Cups are scheduled to reduce sodium by 20 percent. read it all…
But before we all get excited, let’s take a look at that product that’s going to lose 20% of its sodium – Easy Mac Cups.
What you need to know:
This foodlike product, sorry to be so blunt, is so awful that even a reduction of salt by 100% wouldn’t make it something to be proud of. A 2 oz. microwaveable cup is a single serving.
Here is the ingredient list:
ENRICHED MACARONI PRODUCT (WHEAT FLOUR, GLYCERYL MONOSTEARATE, NIACIN, FERROUS SULFATE [IRON], THIAMIN MONONITRATE [VITAMIN B1], RIBOFLAVIN [VITAMIN B2], FOLIC ACID), MODIFIED FOOD STARCH, SALT, MALTODEXTRIN, POTASSIUM CHLORIDE, ACETYLATED MONOGLYCERIDES, MEDIUM CHAIN TRIGLYCERIDES, APOCAROTENAL (COLOR), CHEESE SAUCE MIX (WHEY, CORN SYRUP SOLIDS, PALM OIL, MILK, MILKFAT, MILK PROTEIN CONCENTRATE, SALT, CONTAINS LESS THAN 2% OF SODIUM TRIPOLYPHOSPHATE, MEDIUM CHAIN TRIGLYCERIDES, NATURAL FLAVOR, CITRIC ACID, MONOSODIUM GLUTAMATE, SODIUM PHOSPHATE, LACTIC ACID, GUAR GUM, CALCIUM PHOSPHATE, MILK, DRIED ONIONS, YELLOW 5, ARTIFICIAL FLAVOR, YELLOW 6, ENZYMES, CHEESE CULTURE).
This is plain Mac & Cheese. So why are there 37 ingredients in here? Pull out your dictionaries folks. Among the controversial ingredients here – MSG, Artificial food colorings, and milk protein concentrate.
The nutrition facts panel states that there are 700 milligrams of sodium here. That’s 29% of the daily recommended maximum for healthy adults. Salt appears in the ingredient list before the cheese sauce! In 2012, when this product will be reformulated, it should have 20% less sodium, meaning 560mg or 24% of the daily max. That’s still quite a lot.
But get this, Kraft discovered that the 2 ounce cups are not filling enough for some kids. They now have 4 ounce cups, or a double dose. In this case the sodium is actually going to skyrocket to 50% of the daily max, instead of the current 29%. Interesting that there is no mention of that stat anywhere…
We’d also caution against microwaving food and water in plastic containers, lest who knows what chemicals leach into lunch. But that’s the topic for another post.
While we realize that the 30 seconds it takes to pop a cup of easy mac into the microwave seems like the ideal solution for busy moms, just slightly more effort can reap a much better tasting meal for your family. You can prepare a huge batch on the weekend, and then heat up single serve portions during the week when you’re too tired to do anything else.
We’d love to hear from you – dear reader – how do you prepare mac n cheese for your kids?
What to do at the supermarket:
When looking at a product that’s gone through a reformulation, don’t focus just on what’s been taken out. Look at all the other ingredients as well. The longer the list, the less recommended the product.
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