We’ve been blogging recently about chocolate milk.  One of our readers commented with a question about Ovaltine as an option to sweeten milk .

Ovaltine is a milk flavoring invented in Switzerland more than a hundred years ago. The original formula contained eggs, malt, and a bit of cocoa. It then reached the UK and eventually the US, with each country using a different formula adapted to national preferences.

In the US today, Ovaltine is sold in 2 flavors – Malt and Rich Chocolate. Ovaltine is owned by Nestle (makers of Nesquik) and we checked their website for product info.

Here is our analysis. Read more…

We recently wrote about chocolate milk with too much sugar being served in school lunches. We also covered a chocolate drink that’s better left on the shelf. But as parents, we can’t ignore the fact that kids LOVE sweetened milk. So what alternatives are there for breakfast, suppertime, or afternoon snack companion?

We decided to compare 3 options – ready to drink chocolate milk, powder, and syrup. For simplicity, we checked the category leader – Nesquik – which has all these options available. We only had powder at home, so we went to Nesquik’s website for more info. Unfortunately, the Nesquik website does not include ingredient information, which always means there’s something to be ashamed of… Read more…

Last week, General Mills made a dramatic splash in nutrition circles when it announced it would reduce the amount of sugar in its cereals for kids to “single digit” levels. While sugar reduction is commendable, it still does not make the cereals a good choice for breakfast. And the decrease is not substantial enough. Some cereals have already seen their sugar content lessen by 1 gram or 2 (8%-15% decrease), but cereals are still at the 3-teaspoon-of-sugar per serving level.

Take Lucky Charms as an example. “Magically delicious Lucky Charms cereal features frosted oats and colored marshmallows.” Why should kids be getting marshmallows for breakfast every morning? Aren’t these treats reserved as occasional treats for roasting over a fire at summer camp or a family outing?

We took a deeper look inside Lucky Charms to find out just how good they are for our children. Read more…

General Mills, one of the big 4 cereal manufacturers, including brands such as Cheerios, Lucky Charms, Trix, and Wheaties,  announced yesterday that it will reduce the added sugar in its products. More specifically, the sugar in cereals advertised to kids will be reduced to “single digit” levels, according to the press release headlines. Reading the fine print of the comapny’s release, which basically extols General Mills as the best thing to happen to healthy diets since the invention of food processing, we learn that “by spring General Mills cereals advertised to children will all have 11 grams of sugar per serving or less.”

What you need to know:

The first thing you should know is that “11″ is not a single digit. 11 grams of sugar is still almost 3 teaspoons of sugar, and that’s for serving sizes for 4 year olds.

Nonetheless, General Mills should be commended for taking a step in the right direction. If all manufacturers follow suit, maybe in 2011 they can do another down round, and reduce added sugar to 1 teaspoon’s worth.

Here are two further improvements that General Mills can make:

- remove artificial colorings from all cereals. Red 40 and others have been linked to hyperactivity in children.

- stop using BHT to preserve freshness. BHT is also suspected of causing hyperactivity and cancer.

What to do at the supermarket:

Your children do not need a sugar rush first thing in the morning. Look for cereals that contain less than 6 grams of sugar. You can always add more at home.

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Skittles are a popular candy manufactured by Mars, Inc. Originally from the UK, the brand was brought here in the late seventies, and has nevcr looked back. The “taste the rainbow” theme has been used extensively in the brand’s marketing campaign. So what’s inside the rainbow?

What you need to know:

Here is Skittle’s ingredient list (which, by the way, does NOT appear on the Skittles website):

Sugar, Corn Syrup, Hydrogenated Palm Kernel Oil, Apple Juice from Concentrate, Less than 2% Citric Acid, Dextrin, Modified Corn Starch, Natural and Artificial Flavors, Coloring (Includes Yellow 6 Lake, Red 40 Lake, Yellow 5 Lake, Blue 2 Lake, Yellow 5, Red 40, Yellow 6, Blue 1 Lake, Blue 1), Ascorbic Acid (Vitamin C).

Not surprising, the first two ingredients are sugar and corn syrup (a type of sweetener).

The hydrogenated palm kernel oil is a glue to hold all that sugar together, as does the modified corn starch.

Dextrin (E1400) is a white or yellow powder produced from starch. It is used coatings and glazes, and may cause an allergic reaction.

The natural and artificial flavors are trade secrets, and NO YOU CAN’T find out what they are. But these are what give each of the skittles its lime, grape, berry, etc… flavors.

Our “favorite” part of the ingredient list is the rainbow of artificial food colorings, including no less than 9 colorants. Other countries are phasing out these colors, but America just loves children with blue and green tongues, so the FDA maintains the GRAS (generally recognized as safe) status of these chemicals. For example, Red 40 is suspected of causing hyperactivity in children.

Don’t expect any nutritional value in Skittles. A single serving 2 oz pack contains 250 calories and a whopping 47 grams of sugar (that’s 12 teaspoons of sugar in a personal bag). Surprisingly, vitamin C content is 50% of the daily value, but that’s because Ascorbic acid has been added to the product. The palm kernel oil contributes 2.5 grams of saturated fat to the mix (that’s 13% of the daily value, from a candy!)

What to do at the supermarket:

There are better choices for sweet snacks. Fruits and dried fruit are at the top of the list. But even if you want something concocted in a factory, you don’t need to opt for the worst. Look for options without artificial colorings.

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The National Dairy Council is launching a new campaign today -  Raise your Hands for Chocolate Milk. The gist of it:

• Schools MUST keep chocolate milk available for children to choose at lunchtime.
• Milk is a much better choice nutritionally than sodas or juice.
• Chocolate milk  has only 60 more calories than plain milk.
• Kids love it and will therefore drink more milk.

While this sounds great, there’s a problem not addressed: Children are consuming much too many calories from sugar. The additional sugar in flavored milk can add up to an extra 5 pounds of body weight over the course of a school year, says chef Ann Cooper, Renegade Lunch Lady of Boulder, Colorado.

So is this new campaign justified?

What you need to know:

Few people would argue that drinking milk instead of soda pop is a bad choice. And anyone who has children knows that their attraction to sweet is like a magnetic force. So if adding some sugar and flavor is the vehicle to get children drinking milk, it makes sense that we all raise our hands for chocolate milk.

The question then becomes, how much added sugar?

Would you add over 3 teaspoons of sugar to your child’s 8 oz cup of milk?

Probably not. But that’s exactly the amount being added to kids’ chocolate milk.

We asked Karen Kafer, RD, VP Health Partnerships at National Dairy Council, about all that added sugar. She responded that in market testing conducted by the milk manufacturers, the 3 added teaspoons seemed to be the magic number that got kids to drink the most milk. She did not disagree that less sugar would be better, but added that right now that’s what manufacturers are selling because that’s what kids like.

The problem for many parents is that once kids get used to sweet, it’s hard to get them back to “un-sweet”. At home they may be used to drinking plain milk, or very lightly sweetened milk at breakfast (flattened teaspoon of Nesquik anyone?). But once they start school and get a daily fix of super sweet chocolate milk, they’ll demand the same at home.

So here’s a challenge to the National Dairy Council – work with the processors of flavored milks to schools and get them ALL to agree to a gradual reduction in the sugar content of their products. Maybe not overnight, but in the course of a year or two, they can easily cut those 3 teaspoons of sugar down to one. Everyone wins -

1. Children will be getting an even healthier product without even noticing a taste sacrifice,
2. Manufacturers won’t lose market share because all of them will be taking this step at the same time, and
3. The National Dairy Council will earn extra credit promoting a holistic nutrition approach, not just milk.

And one more request to the manufacturers – although chocolate milk has no artificial colorings, the strawberry milk does. Red 40 has been associated with hyperactivity in children and is being phased out in the UK. Please, please remove it from your products and use natural colors instead.

What to do at the supermarket:

As a matter of practicality, buying prepared chocolate milk is very convenient. However the Yoo-hoos of the world are extremely sweetened. One option is to mix it with regular milk to lower the sugar content. Another is to buy the powders or syrups and control how much you add to each glass of milk.

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Related articles by Zemanta

• Chocolate milk controversy (timesunion.com)

Image by University of Turin, Italy

A) moldy jelly beans

B) microscopic view of sugar powder

C) Bugs

D) None of the above

Answer below Read more…

A 10 year old nephew recently nagged enough and got the above pictured “snack”.  The product includes a “lemonade lollipop” to be dunked in a green “sour apple slime” and then coated with a “sour cherry powder”.

It’s the perfect eye-catching, tongue-pleasing treat for Spongebob Squarepants fans.

Or is it?

What you need to know:

The product is made in China for a Phildelphia based distributor called Frankford Candy and Chocolate Co.

A package includes 1 serving with absolutely no nutritional value, but 21 grams of sugar (5 teaspoons worth).

Here is the ingredient list:
Glucose syrup, Sugar, Dextrose, lactic acid, malic acid, water, artificial flavors, corn starch, geltain, preservatives (sodium benzoate, potassium sorbate), and artificial colors (FD&C Red #3, Red #40, Yellow #5, Yellow #6, Blue #1 & Titanium Dioxide)

Glucose syrup, Sugar, Dextrose – all synonyms for sugar
Lactic acid – a milk acid found in sour milk products. In most commercial uses it is derived not from milk but rather from bacteria that ferments non dairy foodstuff such as potatoes and molasses. It is found in foods as a pH-adjusting ingredient and/or  as an antioxidant.
Malic acid (E296) – provides tartness.
Artificial flavors – we weren’t expecting anything natural here.
Corn starch – used as a thickener
Sodium Benzoate (E211) – a preservative used to prevent food from molding. When mixed with ascorbic acid (Vitamin C) sodium benzoate transforms into benzene, a known carcinogen and DNA damager.
Potassium Sorbate (E202) – a preservative that inhibits yeasts and molds. Considered safe.
Artificial colors – though the FDA considers them safe, in Europe manufacturers are beginning to phase them out because some studies have shown that they can lead to hyperactive children.

So, not a single redeeming ingredient in here, except for the few drops of water in the “green slime”.

After reviewing this product, we can’t help but urge the company to reconsider its name and change it to Frankenfood Candy and Chocolate.
To the company’s merit, at least it is not trying to hide what it sells and make silly health claims like some of the bigger snack manufacturers out there.

What to do at the supermarket:

Would you let your kids have this as an occasional treat?

What if they really begged?

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In a press release yesterday, Kellogg’s introduced a branded back to school resource for moms called Mom’s Homeroom:

“Having all the right tools is essential for learning, like knowing what your child’s learning style is so you know how to help them study,” said Victoria Tierney, elementary school teacher and a Mom’s Homeroom mom. “I also know that kids need to be ready to learn, and starting the day with a wholesome breakfast is a great way to start.”

read the entire propoganda…

Whenever we see a brand dominate a “free advice” site, we’re always on guard. We checked out both the website and the products being heavily pushed. Read more…

For over 40 years, Pop-Tarts have been a part of American breakfast tradition. A thin pastry surrounding a sweetened jelly, wrapped in space age foil to preserve freshness. No need to refrigerate. Ready to eat or quickly heated in a toaster. A marvel of food ingenuity.

America has handsomely rewarded Kellogg’s, the manufacturer, for its ingenuity (even though Kellogg’s got the idea from Quaker). By 2006, Kellogg’s was selling over $400 Million worth of Pop-Tart products a year. To this day, Pop-Tarts account for 80% of the “toaster-pastry” segment.

Great, right?

Well, we beg to differ. We believe that Pop-Tarts are an unfortunate tradition that needs to be stopped. Immediately.

Here’s why…

What you need to know:

Let’s begin with the Pop-Tarts packaging. It  is deceiving at best – the image of fresh real blueberries surrounding a pastry rich in blueberry filling does not match the reality of less than 2% blueberry content in the product. And to add to the disgrace there’s a large font “made with real fruit” on the front panel.
A look at the nutrition label does not add joy to our life.
A single pastry is 200 calories, 150 of which are from carbohydrates. The 17 grams of sugar are equivalent to over 4 teaspoons worth. A pop tart is one third sugar by weight. There is less than 1 gram of fiber, and despite the labeling saying Trans Fat are 0, there is a certain amount present due to the use of partially hydrogenated vegetable oils.

A serving size is defined as one pastry, but since they are packed 2 per foil, people can just as easily double the amount of calories.

The ingredient list is as long as the backup on highway 101 on Monday morning:

Enriched Flour (Wheat Flour, Niacin, Reduced Iron, Thiamin Mononitrate [Vitamin B1], Riboflavin [Vitamin B2], Folic Acid), Corn Syrup, High Fructose Corn Syrup, Dextrose, Soybean And Palm Oil (With Tbhq For Freshness), Sugar, Cracker Meal, Contains Two Percent Or Less Of Wheat Starch, Salt, Dried Blueberries, Dried Grapes, Dried Apples, Cornstarch, Leavening (Baking Soda, Sodium Acid Pyrophosphate, Monocalcium Phosphate), Corn Cereal, Citric Acid, Gelatin, Modified Wheat Starch, Soy Lecithin, Partially Hydrogenated Soybean And/Or Cottonseed Oil?, Modified Corn Starch, Xanthan Gum, Caramel Color, Red #40, Vitamin A Palmitate, Tricalcium Phosphate, Color Added, Niacinamide, Reduced Iron, Natural And Artificial Flavors, Blue #2, Blue #1, Pyridoxine Hydrochloride (Vitamin B6), Riboflavin (Vitamin B2), Thiamin Hydrochloride (Vitamin B1), Turmeric Color, Folic Acid.

Here’s a brief explanation of what’s inside – (note all the variations of sugar in here)

Enriched Flour (Wheat Flour…) – All flour is enriched in the US, by law. Don’t be fooled by “Wheat Flour” either, as most flour is from Wheat. If the ingredient list does not state “100% whole wheat flour”, you are missing out on the fiber your body needs.
Corn Syrup – a syrup made from cornstarch. Used as a sweetener due to its high glucose content. Prevents crystallization and can help increase shelf life in baked goods.
High Fructose Corn Syrup – corn syrup where some of the glucose has been converted to fructose.
Dextrose – a term for glucose. glucose and fructose together make sucrose, which is commonly known as table sugar.
Soybean And Palm Oil – Canola oil would have been a healthier alternative because of its high unsaturated fat content.
TBHQ (E319) – tert-Butylhydroquinone – a preservative for oils. May be carcinogenic in high doses.
Sugar – well, the product is still not sweet enough is it?
Wheat Starch – A powdery substance obtained from wheat kernels. Used as a thickener for sauces, gravies, and puddings.
Dried Blueberries, Dried Grapes, Dried Apples – there’s less than 2% of each in the product. Yet on the product image you see much much more than 2% blueberry.
Cornstarch – a powdery substance used as a thickener.
Citric Acid – a natural preservative that is used in beverages to add an acidic, sour taste. Although it is naturally found in citrus fruit (oranges, lemons), industry has a found a cheaper way to manufacture it. This is through a fermentation process in which a mold called Aspergillus Niger is used to ferment a carbohydrate such as molasses. sounds grosser than it really is.
Gelatin  (E441) – a translucent, colorless, brittle, nearly tasteless solid substance, derived from the collagen inside animals’ skin and bones. It is commonly used as a gelling agent.
Modified Wheat Starch – same as the wheat starch above but modified not to loose its thickening properties when heated.
Soy Lecithin (E322) – an oily substance derived from soybeans. Used as an emulsifier and to keep the dough from sticking
Partially Hydrogenated Soybean And/Or Cottonseed Oil – this is the source of trans-fat, folks.
Modified Corn Starch – a common additive used as a thickener. Corn starches are modified so they won’t lose their thickening properties when heated.
Xanthan Gum (E415) – a common emulsifier and thickener made from reaction between glucose and Xanthomonas campestris bacteria.
Caramel Color (E150) – a natural food coloring.
Red #40 (Allura Red / E129) – an artificial food coloring that is being phased out in Europe due to concerns about it causing child hyperactivity.
Tricalcium Phosphate (E341) – used as a raising agent.
Color Added – on top of the artificial colors stated by name we get this mystery color.
Niacinamide – This is vitamin B3.
Natural And Artificial Flavors – with all the crap in this product, no wonder it needs to be enhanced by some proprietary and secret formulas.
Blue #2 – artificial color
Blue #1 (Brilliant Blue FCF / E133) – a synthetic dye derived from coal tar! Was previously banned in Europe but now is allowed. May cause hyperactivity in children.
Turmeric Color – a yellow/orange powder from the turmeric spice.

Conclusion: this product should not exist in Obese America 2009. The light fortification with various vitamins and minerals cannot compensate for the sugar overdose, lack of fiber, and overwhelming use of additives, preservatives, and artificial food coloring.

Pop-tarts are no-starts. They are a terrible product to start your kids’ day.

What to do at the supermarket:

Stay away from Pop-tarts. In the time it takes to heat them, you can spread peanut butter on a slice of whole wheat bread and top it with sliced bananas and a teaspoonful of honey.

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