Unilever, one of the largest food conglomerates in the world, has recently announced it is adopting a holistic approach to sodium reduction in its global food portfolio.

The European based corporation is the owner of famous US brands such as Colman’s (mustard), Hellmann’s / Best Foods (mayonnaise), Knorr (sauces, stock cubes, ready-meals, meal kits, ready-soups, frozen foods), Lipton, Mazola, Ragú (pasta sauces), Skippy  (peanut butter), Slim Fast (diet products), and Wish-Bone (salad dressing). Unilever is also the world’s largest ice cream manufacturer, owning Ben & Jerry’s, Breyers, Good Humor, and Klondike in the states.

What you need to know:

Salt is composed of sodium and chloride. 1000 mg of salt contain 400mg of sodium. Our bodies need salt but over consumption leads to high blood pressure, hypertension, and other nasty diseases. And boy do we over consume.

Around 75% of the sodium we use is from processed foods. And since most of the food we eat nowadays is processed,  there is no escape.

The modern consumer, pressed for time and looking for convenience, is ingesting almost twice the recommended allowance of sodium per day (2400mg of sodium  is the recommended value).

If manufacturers of processed foods substantially reduce the amount of sodium in their products, it will have an immediate effect on most of the Western world.

Problem is that food tastes better when salty. And since companies don’t want to lose market share by selling unbecoming foods, we have been drowned in salt for decades. No company would like to take the first risky step of sodium reduction, right?

Wrong, Unilever has stepped up.

Though some may say Unilever is taking a foolhardy approach that will hurt its revenues, this is actually a smart move.

Unilever is taking preemptive measures before EU food authorities mandate it. The UK’s Food Standards Authority has already notified manufacturers that by next year (2010) guidelines will be in effect for several food categories. And stricter regulation may follow suite in coming years.

Basically, Unilever is doing something it would have had to do in any case. But by creating a media buzz around it, they gain credibility as a responsible food purveyor and a leader in nutrition.

As an aside, Unilever is also very active in promoting front of package food labeling called “Choices” in Europe. A similar plan, dubbed “Smart Choices”  has been introduced in the US. The idea is to enable consumers to know in a quick glance if a certain food passes a certain nutrition benchmark.

What to do at the supermarket:

The best way to drastically reduce sodium consumption is simply by preparing food at home. If you don’t have time, and do buy canned soups or frozen dinners, opt for the low sodium options. You can always sprinkle a bit more salt on top at home if it is not salty enough for you.

Soup mixes such as Knorr’s can be brutal in terms of sodium content, so watch out. Also, look for salt in strange places like cookies, cereals, and breads. You’d be surprised.

Products with more than 600-800 mg of sodium per serving are to be avoided as much as possible.

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flickr photo: matski_98

1. It has many names – Tartrazine, E102 , FD&C Yellow 5, C.I. 19140, or just plain Yellow 5.

2. Yellow #5 is a synthetic, water soluble, lemon yellow dye used as a food coloring.

3. A partial list of foods including Yellow #5: cotton candy, soft drinks, energy drinks, instant puddings, flavored tortilla chips such as Doritos, breakfast cereals, cake mixes, pastries, pudding powders, soups, sauces, flavored rices such as paella,  powdered drink mixes, sports drinks, ice cream, ice pops, candy, chewing gum, marzipan, jam, jelly, gelatins, marmalade, mustard, horseradish, yogurt, noodles, and pickles.

4. Yellow #5 is one of the cheapest synthetic colors available, and sold all over the world.

5. The more expensive, natural food colorings are turmeric (a spice) , annatto (tropical tree derivative), betacarotene (think carrots’ orange pigments), or malt color.

6. Various levels of allergic reactions and intolerance reactions have been caused by this food coloring, especially among asthmatics and people with aspirin intolerance.

7. Some studies have linked various immunologic responses to tartrazine ingestion, including anxiety, migraines, clinical depression, blurred vision, itching, general weakness, heatwaves, feeling of suffocation, purple skin patches, and sleep disturbance.

8. Despite mounting evidence, The FDA considers Yellow #5 a safe food coloring. Let it be noted that, in the past, the FDA banned the use of other food colorings. This, after research showed them to be carcinogenic.

9. A major study published in the UK in 2007 linked food colorings with hyperactive behavior in children. As a result, the FSA (UK’s FDA) has called manufacturers to voluntarily ban food colorings in their products. Most companies are obliging,  due to consumer pressure and FSA encouragement.

10. Consumer groups in the US, especially the Center for Science in the Public Interest, have called food colorings, and especially Yellow #5, the “Secret Shame” of Food Industry and Regulators. A ban from all foods is their request.

11. Yellow #5 may also be also found in vitamins, antacids, soaps, cosmetics, shampoos, moisturizers, and crayons.

12. Organic foods may also contain Yellow #5 or other food colorings, because the USDA considers a processed food organic if it as at least 95% organic by weight. Since food colorings are used in tiny amounts, a bran muffin with a touch of artificial yellow is still considered organic.

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