Is this the First Lady Food PR Effect? Michelle Obama’s recently launched “Let’s Move” campaign is racking up corporate support from manufacturers and retailers. On Tuesday it was PepsiCo’s announcement, and yesterday Kraft Foods excitedly shared plans to reduce sodium in all its brands by 10% on average in the next 2 years. Here’s an excerpt from the press release:

“We are reducing sodium because it’s good for consumers, and, if done properly, it’s good for business,” said Rhonda Jordan, President, Health & Wellness, Kraft Foods. “A growing number of consumers are concerned about their sodium intake and we want to help them translate their intentions into actions.”

The company’s goals call for sodium to be lowered in a number of products up to 20 percent by the end of 2012. For example, Oscar Mayer Bologna is slated to reduce sodium by 17 percent and some flavors of Easy Mac Cups are scheduled to reduce sodium by 20 percent. read it all…

But before we all get excited, let’s take a look at that product that’s going to lose 20% of its sodium – Easy Mac Cups.

What you need to know:

This foodlike product, sorry to be so blunt, is so awful that even a reduction of salt by 100% wouldn’t make it something to be proud of. A 2 oz. microwaveable cup is a single serving.

Here is the ingredient list:

ENRICHED MACARONI PRODUCT (WHEAT FLOUR, GLYCERYL MONOSTEARATE, NIACIN, FERROUS SULFATE [IRON], THIAMIN MONONITRATE [VITAMIN B1], RIBOFLAVIN [VITAMIN B2], FOLIC ACID), MODIFIED FOOD STARCH, SALT, MALTODEXTRIN, POTASSIUM CHLORIDE, ACETYLATED MONOGLYCERIDES, MEDIUM CHAIN TRIGLYCERIDES, APOCAROTENAL (COLOR), CHEESE SAUCE MIX (WHEY, CORN SYRUP SOLIDS, PALM OIL, MILK, MILKFAT, MILK PROTEIN CONCENTRATE, SALT, CONTAINS LESS THAN 2% OF SODIUM TRIPOLYPHOSPHATE, MEDIUM CHAIN TRIGLYCERIDES, NATURAL FLAVOR, CITRIC ACID, MONOSODIUM GLUTAMATE, SODIUM PHOSPHATE, LACTIC ACID, GUAR GUM, CALCIUM PHOSPHATE, MILK, DRIED ONIONS, YELLOW 5, ARTIFICIAL FLAVOR, YELLOW 6, ENZYMES, CHEESE CULTURE).

This is plain Mac & Cheese. So why are there 37 ingredients in here? Pull out your dictionaries folks. Among the controversial ingredients here – MSG, Artificial food colorings, and milk protein concentrate.

The nutrition facts panel states that there are 700 milligrams of sodium here. That’s 29% of  the daily recommended maximum for healthy adults. Salt appears in the ingredient list before the cheese sauce! In 2012, when this product will be reformulated, it should have 20% less sodium, meaning 560mg or 24% of the daily max. That’s still quite a lot.

But get this, Kraft discovered that the 2 ounce cups are not filling enough for some kids. They now have 4 ounce cups, or a double dose. In this case the sodium is actually going to skyrocket to 50% of the daily max, instead of the current 29%. Interesting that there is no mention of that stat anywhere…

We’d also caution against microwaving food and water in plastic containers, lest who knows what chemicals  leach into lunch. But that’s the topic for another post.

While we realize that the 30 seconds it takes to pop a cup of easy mac into the microwave seems like the ideal solution for busy moms, just slightly more effort can reap a much better tasting meal for your family. You can prepare a huge batch on the weekend, and then heat up single serve portions during the week when you’re too tired to do anything else.

We’d love to hear from you – dear reader – how do you prepare mac n cheese for your kids?

What to do at the supermarket:

When looking at a product that’s gone through a reformulation, don’t focus just on what’s been taken out. Look at all the other ingredients as well. The longer the list, the less recommended the product.

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Marketing genius or smoke and mirrors? Triscuits, those slightly salty wheat thins,  are being sold with a small surprise inside. No, not a toy from China, rather a small bag filled with … seeds!

Kraft is encouraging its customers to connect with real, natural, local food by no less than growing it at home or at a community garden. Their  “Home Farming” website invites people to join the movement and plant herbs and veggies.

While cynical observers may play this down as a marketing trick by a company famous for processed foods (cheese “products“, anyone?), we think this is a great idea. Getting people to connect to the soil and appreciate the hard work it takes to bring forth food from the land is a wonderful idea, even if the instigator has additional motives.

As for Triscuits themselves, they’re for the most part a better than average snack option in the savory category. Take for example the BAKED WHOLE GRAIN WHEAT ORIGINAL, which has only 3 ingredients – whole wheat flour, vegetable oil, and salt. A serving is only 120 calories, with 1 gram of saturated fat (relatively low) , 3 grams of fiber (very good), and 180mg of sodium (8% of the daily max).

The problem is that a serving size is defined as 28g (one ounce), but people don’t know how many Triscuits that works out to. So how will they know when to stop?

The number, after counting, is 7 Triscuits per serving. SEVEN. That’s a mighty tiny serving, don’t you think?

This before we dress up the Triscuit, for example with some cheese (more saturated fat and calories), as shown in the product package.

What to do at the supermarket:

When looking for savory snacks, check the side panel for important information:

1. How big or tiny is the serving size? Does it represent what you’d normally consume in an “eating event”.
2. Look at the ingredient list to see that it does not contain any surprises such as partially hydrogenated vegetable oils (trans fat) or “flavorings”.
3. Read the nutrition facts panel to understand how many calories you’re getting and their breakdown protein/fat/carbs.

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1. Potato Chips date back to 1853. An unhappy customer at a restaurant in Saratoga Springs, NY kept returning his fried potatoes to the chef, requesting they be prepared much thinner. The chef sliced them so thin that they could not be eaten with a fork, and thus was born the potato chip.

2. It wasn’t until the early 20th century that potato chips expanded from restaurant food and started selling in bags.

3. Flavored chips were born in the 1950’s by a small independent manufacturer who then sold the concept to the larger corporations.

4. As junk food goes, potato chips contain only 3 ingredients (potatoes, oil, salt) and are considered by some nutritionists the lesser of savory evils.

5. Potato chips were sold for over $15B (!!!) last year worldwide. They tally up about one third of all savory snacks.

6. While we call them potato chips, our overseas friends use the word crisps.

7. A single serving of potato chips, 1 ounce, contains only 150 calories, 10 grams of fat and 180mg of salt. That’s less than 10% of the daily calories of most people, about 15% of the fat, and 8% of the maximum sodium intake.

8. Problem is that most people don’t stop at one serving. Honestly, are 11 chips enough for you? People can wolf down 5 times that amount in sitting, dip not included…

9. One of the most popular flavored potato chip varieties is Sour Cream and Onion. Compared to just 3 ingredients in the original version, this one has 20 ingredients including MSG, Palm oil, and artificial colorings.

10. Just in case you were wondering, this national holiday does not appear in congressional records. It’s just another made up holiday by snack food industry marketing geniuses.

What to do at the supermarket:

Potato chips don’t have to be a daily ritual with your lunch sandwich. However, if you do buy them, choose potato chips that have been minimally processed -  Stay with the plain, unflavored chips as they have no additives and colorings. Buy single serve 1 oz. bags of chips so that you won’t be tempted to eat more than one serving at a time.

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In a blow to consumer in the UK, and possibly in the US, The Food Standards Agency (same as our FDA) has decided to back off their proposed traffic light nutrition labeling on the front of food packages. According to the Daily Mail:

The FSA board yesterday supported a plan that will allow food companies to decide for themselves whether they want to use the colour-based system or a number of alternatives.

The net effect is that families will continue to be confronted by a range of confusing nutrition labelling schemes that are difficult to decipher.

Tesco and other leading industry figures have spent millions of pounds trying to kill off traffic light labelling.They have developed alternative schemes which critics insist only serve to confuse customers.

The decision by the FSA is a major climb down by the Government watchdog. Its support for traffic light labels was central to a wider policy to tackle the problem of rising obesity and ill-health. Read more…

What you need to know:

This is an unfortunate happening that is bound to have a ripple effect on our labeling regulations as well. The FDA is getting more aggressive with the food industry’s misleading health claims. The next step would be to create a standard front of pack labeling system that would serve consumers by not only embellishing positive traits of a product, but also warn about high levels of negative nutrients such as sodium, sugar, and saturated fat.

The “problem” with the traffic lights is that they were scaring off customers. People would see one or two reds and decide not to buy a product. That’s why the industry came up with various multicolor solutions where the color itself is meaningless, for example GDA (guideline daily amount).

What to do at the supermarket:

Until the government regulatory bodies figure out how to save us, let’s help ourselves by learning to read nutrition labels and ingredient lists.

(Thanks Greg Miller for the hat tip)

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Chicken. The healthy alternative to beef. The original white meat. Raise your hand if you don’t have chicken at least once or twice a week, if not daily. And when you buy it unprepared, you’re getting an all natural product. NOT.

Turns out you are paying for a product with natural ingredients – Chicken, water, salt. Up to 15% salt water, injected into the chicken, and approved by the USDA! Consumer watchdog group CSPI has this to say

The practice of pumping up poultry with salt water is basically a hidden tax of up to 15 percent that extracts about $2 billion from American consumers each year. This isn’t about “enhancing” chicken, it’s about enhancing profits.

Think of it this way. You think you’re buying 7.5 pounds of chicken, if 15 percent is water weight; you’re really getting less than six and a half pounds of chicken and more than one pound of added water. read more…

What you need to know:

This is a double whammy for consumers – pay more-get less AND kill yourself with excess salt.

Raw chicken has very little sodium in it, only 50-75mg per 4 z serving. But the injected versions has as much as 550mg! That’s when the maximum recommended consumption should be 2400mg per day or 1500mg for adults over 45, certain ethnic groups, and people with high blood pressure. Most Americans are already consuming 4000mg per day, and this leads to various health complications that kill 100,000 people annually.

The Truthful Labeling Coalition, is a lobbying group of poultry producers that don’t enhance their products. They’ve been pushing the USDA to change its policy, currently allowing up to 15% of the product sold to us as chicken to be salty water.

Manufacturers who add sodium claim that this is what consumers want. Of course, clearer labeling would help consumers better understand and decide for themselves if they want this dubious “benefit”.

What to do at the supermarket:

Read the fine print on the label. If it says “enhanced with broth / marinade” or something similar, this means it could contain up to 15% water and a whole lot of sodium you don’t need. You get punished twice – paying for chicken and getting water, and the excess sodium.

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Former President Bill Clinton was released from the hospital a few days ago after undergoing a procedure to bypass a clogged artery. In a statement to reporters at a childhood obesity event of the Alliance for a Healthier Generation, Clinton blamed his poor health on

“the habits I acquired in my childhood, mostly the way I ate and the way it interacted with my own biology and propensity to produce bad cholesterol…I ate too much fried food, too much ice cream, too much everything”. read more…

Fried food – too much fats, too much salt. Ice cream – too much fats, too much sugar. Too much everything – calorie overload. Not a recipe for a healthy life.

What you need to know:

Former president Clinton. First Lady Michelle Obama. Cabinet members. All are involved in some way with our nation’s obesity epidemic. Clinton, like Obama realize that adults who have developed bad habits are much harder to turn around compared to children who have their whole life ahead of them. We all remember president Clinton’s uncontrollable burger cravings. That’s why he and Mrs. Obama are focusing on ways to combat childhood obesity. They’re hoping to affect food consumption patterns at a young age.

Unfortunately the junk food companies know this too. “Get ‘em while they’re young, and they’ll stay loyal to your brand forever”. The consumption patterns their marketing efforts have yielded so far (and continue to shape) will eventually lead millions into hospitals for treatment.

Unless we parents take action.

What to do at the supermarket:

Instead of taking Clinton’s negative remarks of “too much this or that”, let’s focus on the positives, on things you want to get your kids to eat and enjoy. This means real food, with real flavors. Expose them to fruits and vegetables from the minute they can start to chew. Even if they don’t like something, try multiple times, showing them a good example by eating the same. Eventually they will come around and start to eat produce as well. Maybe not everything, but at least french fries and ketchup won’t be your only option.

Get the family into a water drinking habit, relegating sweet juices or sodas to “uncontrollable” events such as holidays or parties out of the home. Tap water is safe, clean, and delicious in almost all parts of the country. And it’s much easier to grow up drinking water than having to switch from soda to H2O as an adult.

By helping your children to develop sophisticated taste buds, you will encourage lifelong appreciation of real food tastes, with less reliance on sugar/fat/sodium. This triumvirate is the lowest common denominator used by the junk food industry to mask all the other band ingredients and make everything seem great.

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Think of a healthy fast food chain. Which one comes to mind?

If you chose Subway, you’re not alone. According to a recent survey by market research firm Decision Analyst, Subway is the fast food franchise consumers trust the most for nutrition information.

Subway is the leader in consumer trust with almost one-quarter (24.2%) of consumers saying they “completely trust” its nutritional claims…42% of Subway customers choose this restaurant because it “has a good selection of healthy items,” compared with only 3% of Taco Bell consumers who select this restaurant for its healthy menu.

“Subway owns the nutritional claim relative to its competition, as there is a significant gap between Subway and these other popular fast food/quick-service restaurants.” read more…

Sorry to rain on this parade folks. Subway has taken pains to portray itself as a healthy fast food, and if you look at the nutrition information on their menus and website, it is quite impressive.

Until you read the fine print. Read more…

Are you a loyal fan of a specific cereal brand? Is it the flavor? The nutritional value you once took the time to look up? The only thing your kids will eat? Well here’s some bad news. Manufacturers can, and often do, change product formulations, and you don’t even know about it. Sometimes the changes are not necessarily in the consumers best interest.

Thanks to Marion Nestle’s Food Politics blog for pointing out a falling out between loyal customers and Cascadian Farms, an organic food manufacturer that was acquired by General Mills in 1999. (To be precise, it was actually acquired by Small Planet Foods earlier in the 1990’s. General Mills acquired Small Planet in 1999)

The issue at hand – Cascadian Farm Purely O’s Cereal and a recent reformulation that TRIPLED the sugar count without notifying consumers. The company’s website is abuzz with rants by (ex)-loyal customers:

As a mother of three, and devoted Cascadian Farm consumer, I can’t imagine why more sugar was added to previously excellent product. We consumed about 2,3 boxes of Purely O’s per week until my children all the sudden told med how they tasted differently. Naively, I thought it would be marked on the box if any changes of the products had taken place…then I noticed the increased sugar content. This made us lose faith in your entire brand.

OR

How you can call this cereal “Purely O’s” is beyond me. SUGAR!!??? Really???? CORN?? Really?? Why do we need another corn based,sugary cereal in the grocery aisles? And it is very sneaky to not announce a change on the box.

What you need to know:

In the past, Purely O’s had a front of pack label claiming “No added sugar”. This label disappeared a while ago. Then in October, the company changed its product formulation, without informing consumers.

To be fair, the increase in sugar is from 1 gram to 3 gram, which still leaves these O’s a better choice than virtually all other sweetened cereals.

The company lowered the sodium content from 280 to 200mg, which is commendable, but still too high for a breakfast cereal.

Other changes include removing whole grain barley flour and instead using corn meal. To compensate for the fiber loss, they’ve added oat fiber. The total fiber count hasn’t changed and is 3 grams per serving, the minimum you should be getting from a breakfast cereal.

So why hide the change? It’s not like people won’t notice – the ingredient list and nutrition panel are on the box, for crying out loud. Why the need for all this sneakiness? Didn’t General Mills know it would lose its loyal base of Cascadian Farms fans? Most likely, a focus group showed that the loss of a few loyal fans would be compensated for by an influx of new consumers for whom 3 grams of sugar is a 60-70% reduction.

We’ve updated the CerealScan database to reflect these changes. Cascadian Farm Purely O’s is still a top scorer, but for a group of (no longer) loyal customers, that doesn’t matter anymore.

What to do at the supermarket:

When buying a breakfast cereal, look for low sugar (6 or less grams. 3 grams is considered very low), high fiber (3 or more grams), and less than 150mg sodium per serving. Obviously, artificial colors are a big No No. These factors are much more important factors for your heath than whether the cereal is organic or not.

And just to reiterate, despite the changes, Purely O’s are still a better choice than most other cereals out there.

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Yogi Berra and the Yankees helped Yoo-hoo chocolate drinks become an American icon in the 40’s and 50’s. The sweet and refreshing chocolaty taste became a kids’ favorite across the nation.

When buying Yoo-hoo, many parents mistakenly think they are providing their children a healthy milk-based drink with a touch of sweetness from chocolate so to make it fun to drink. They don’t notice that Yoo-hoo is a “chocolate drink”, not a “chocolate milk”.

A look at the ingredient list shows that there is virtually no milk here, mostly water, sugars, a smidgen of milk by-products, and some chemicals. Oh, and a bit of cocoa too.

Yoo-hoo is not something to treat the kids to. Here’s why…

What you need to know:

If you are looking for nutrition and ingredient information on Yoo-hoo’s website, forget about it. When companies don’t share this information on their website, you can rest assured their product does not have much to boast on the nutrition front. Such is the case with Yoo-hoo.

Let’s begin with the ingredient list (22 items!):

Water, High Fructose Corn Syrup, Whey (from Milk), Sugar, Corn Syrup Solids, Cocoa (Alkali Process), Partially Hydrogenated Soybean Oil, Sodium Caseinate (from Milk), Nonfat Dry Milk, Salt, Tricalcium Phosphate, Dipotassium Phosphate, Xanthan Gum, Guar Gum, Natural and Artificial Flavors, Soy Lecithin, Mono and Diglycerides, Vitamin A Palmitate, Niacinamide (Vitamin B3), Vitamin D3, Riboflavin (Vitamin B2).

Water is the main ingredient followed by copious amounts of the highly debated High fructose corn syrup. Sugar and Corn syrup solids are also added to further sweeten this drink, just for good measure…

Notice that there is no liquid milk in here, only milk by-products such as whey (ingredient #3), sodium caseinate (#8), and non-fat dry milk(#9). Whey is the leftover liquid after milk is curdled into cheese. Together with sodium caseinate, they are a source of protein.

Partially Hydrogenated Soybean Oil (#7) appears ahead of the milk powder here. Why in the world do we need trans-fat in a drink?

Tricalcium Phosphate is a source of calcium, while Dipotassium Phosphate is an additive that is used to prevent coagulation. The Guar and Xantham gums serve as thickeners, providing a richer creamier mouthfeel despite the fact that this is a water based product. You can read more about soy lecithin, an emulsifier, here.

The nutrition facts:
Each 15.5 oz bottle contains two servings, but many people gulp the entire bottle down. Here’s the info per 8oz serving:
130 calories, with only 10 from fat and almost all the rest from sugars! 27 grams of sugar, the equivalent of just under 7 teaspoons!

There’s also 210 mg of sodium in here, almost 10% of the daily maximum value. This is something you wouldn’t expect in a sweet drink.
Trans-fat appears as zero because of a labeling loophole that allows 0.5 grams or less per serving to be rounded down to zero. But remember, if you see a partially hydrogenated oil in the ingredient list, expect trans-fat. And no amount is good for you.

All the vitamins and minerals have been tacked on to this drink, and do not appear naturally in the main ingredients.

What to do at the supermarket:

Ideally you should have your children drinking milk with their cookies, not a sugary concoction. But at some point after infancy, our kids tend to forget the pure milk flavor and demand a sweet flavor. So drinking plain milk is a challenge for many families.

Adding a teaspoon of instant cocoa powder is also fine because you control the sugar level. Another option is to buy chocolate milk and mix it half and half with regular milk to drive down the sugar levels.

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Should we be adding nutrition to New York’s list of leadership roles in addition to finance, tourism, and entertainment?

After paving the path with calorie labeling in fast food restaurants, banning trans-fat, shocking us with anti-soda pop ads, and then suggesting a tax on sugary drinks, the city’s department of health circa January 2010 is all about salt reduction.

In a press release yesterday, the health department announced a plan for voluntary reduction of salt from packaged foods and in restaurants of 25% over the next 5 years. The National Salt Reduction Initiative, is a New York City-led partnership of cities, states and national health organizations, that plans to work with the industry to achieve this goal. Precedents exist on national levels, most notably in Finland, which nearly halved sodium consumption over several decades starting in the 1970’s.

What you need to know:

A bit of salt is good, both for our body and our food enjoyment. The problem for many Americans is that the bit-of-salt has become too-much-salt, almost twice as much as we need to consume. And the excess is not doing us any good:

• Diets high in salt increase blood pressure, a leading risk factor for heart attacks and stroke.
• These conditions cause 23,000 deaths in New York City alone each year – more than 800,000 nationwide – and cost Americans billions in healthcare expenses
• Most Americans eat almost twice the recommended limit of salt each day.
• Even people with normal blood pressure benefit from lowering their salt intake.

Over 70% of the salt we consume comes from processed foods, whose manufacturers have been under a certain pressure to reduce their salt content for several years. Their big problem is who’ll jump into the cold water first. You see, our collective taste buds are currently wired to extra-salty. If one manufacturer decides to dramatically decrease the salt value in its foods while the others don’t , it stands a chance of falling out of f(l)avor with consumers and losing market share.

That’s why a coordinated effort where all manufacturers are required to reduce sodium gradually over time may be a good idea.

Incidentally, in the food industry’s praise (which is not something Fooducate often doles out) some manufacturers have been reducing sodium content gradually and quietly over the last few years. It’s interesting to note the stark difference in approach in canned soup, a notoriously sodium laden product, between Campbell’s and Progresso. Both are reducing their salt content but while the former proudly boasts the sodium reduction on its products and marketing materials, the latter is keeping mum.

What to do at the supermarket:

While we wait for salt values to enter orbit, let’s not fool ourselves into complacency. Salt is still a big issue and even after the proposed reduction values will be higher than necessary. The fastest way to lose the salt is to eat less processed foods. If you do buy prepared foods, look at the sodium values and compare.

A good number to remember is 600mg per serving. Lower is better, higher is not.

PS – enjoy the video of Alicia Keys singing about NY. Not directly related to nutrition or nutrition, but probably one of the best thing in music in a long while…

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