Will New Yorkers agree to a tax on sugary soft drinks?

That is yet to be determined, but both proponents and opponents are not taking any chances. The Alliance for a Healthier New York is airing the above commercial til mid March. Will this counterpunch to the well oiled marketing and PR machine of the American Beverage Association succeed?

We’re highly doubtful that the campaign will succeed, despite the fact that soft drinks are a major contributor to our obesity problem. Some interesting stats from the alliance:

• Each can of soda a child consumes per day, increases their odds of becoming obese by 60%.
• High soft drink consumption increases the risk of diabetes in women by 83%.
• The Soda and Sugary Drink Tax is expected to decrease consumption up to 15%.

We suggest that instead of taxing consumers, the manufacturers be taxed directly for the damage they are causing to our health. This can be done through a levy on each ton of sweetener they use to produce sugary drinks. This is the just approach, if the industry broke it, they should fix it, not the consumers.

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If you have not been following the soda tax controversy lately, here’s a quick update. In the past year,  Capitol Hill and even the President have said that taxing sugary soft drinks may be a good way to reduce consumption and create a $50B revenue stream for the federal government over the next decade.

The American Beverage Association spun into action in order to kill any such legislative ideas, using TV commercials, direct lobbying efforts, and through persuading additional organizations representing Hispanics to join the fight. Why Hispanics? Because the numbers show that they are more apt to consume soft drinks on one hand, but have less to spend on the other. The soft drink industry repeatedly stated it is “protecting working families”.

All told, the ABA spent $18 million. The efforts succeeded, and just a few weeks ago it seemed as if all the congressmen who supported the tax suddenly had a change of heart. In launching her new campaign against childhood obesity, the First Lady also steered clear of the soda tax issue. In return, Coca Cola and Pepsi pledged to prominently display beverage calorie counts on their products.

Now for the news. Not content with the federal response, California is considering a state tax on soda, according to the Los Angeles Times:

Legislators last week pledged to pass such a tax in light of new studies linking soft drink consumption to obesity in children and adults. One study suggests that obesity and related problems cost California alone $41 billion a year in medical expenses and reduced productivity.

…When California Senate Majority Leader Dean Florez (D-Shafter) introduced his soda tax bill, he said one penny of tax per teaspoon of added sugar in any sweetened beverage would generate as much as $1.5 billion each year. That money would pay for parks, recreation and school health programs, Florez said. “The Legislature is primed for this bill,” Florez said, adding that he expects bipartisan support. read more…

And in an interesting turn of events, one of the Hispanic organizations that initially aligned itself with Coke decided to break away, and 2 Californian chapters of other organizations split from the still-in-bed-with-Coke national organizations. Bravo!

Our take on this issue is a bit different. While we certainly applaud any and all actions meant to decrease sugar consumption on a massive scale, the tax should be levied directly on manufacturers. Read more about “calorie offsets” that will squeeze the cash from rich corporation instead of “working families”.

What to do at the supermarket:

Whether you’re a working family or not, the easiest way to save $500 a year is to quit soft drinks and switch to tap water (for a family of four). You’ll save not just 5 Benjamins, but also several pounds of body weight, along with a decrease in tooth decay, and a general contribution to a greener earth.

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From Healthfinder, the website of the Department of  Health and Human Services, a study that shows pancreatic cancer risk doubled for people who consume 2 or more soft drinks a week.

“Soft drinks are linked with a higher risk of pancreatic cancer,” said Noel Mueller, lead author of a study appearing in the February issue of Cancer Epidemiology, Biomarkers & Prevention. “We can’t speculate too much on the mechanism because this is an observational study, but the increased risk may be working through effects of the hormone insulin.” read more…

To be fair, chances of getting pancreatic cancer are very low to begin with, so even doubling the risk is not the major risk factor in drinking colas and juices. Nevertheless, each new finding associating soft drink consumption with maladies should hopefully convince a few more people to take it easy with the liquid calories and to switch over to tap water.

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Remember the proposed soda tax? The added penny per fluid ounce, generating $50 billion in funds to combat obesity in the next 10 years?

Well, forget about it.

Never mind obesity. To hell with diabetes.

The beverage industry needs to grow its bottom line, and no one is going to to tax its products. Certainly not a bunch of do gooders on behalf of the “nanny-state”.

You see, in this great democracy called America, money votes. And through a series of contributions and investments of the American Beverage Association, the proposed tax has been all but buried.

In a saddening-as-much-as-it-is-enlightening article in the Los Angeles Times, the money trail is revealed. A series of well planned moves by beverage industry lobbyists included:

1. Discrediting researchers from Yale and UCLA who linked soft drink consumption with obesity.

2. Funding of research that showed no relationship between soft drink consumption and obesity. The researchers are or have been on the payroll of the beverage industry at one time.

3. Contribution to Hispanic organizations. Reasoning: the soda tax will hit the poor the most. Hispanic groups are now against the tax, despite diabetes hitting Latino youths especially hard.

4. A $10 million Ad campaign aired on prime time and playing on chords of hard working moms not needing to pay extra in these tough times.

5. Enlisting the aid of other industries in order to thwart the tax:

“The industries in our coalition realized that this is a slippery slope, that once government reaches into the grocery cart, your business could be next,” said Kevin Keane, senior vice president, public affairs, for the American Beverage Assn.

6. A big bribe (north of $600,000) to the American Academy of Family Physicians, to be used to underwrite “educational materials to help consumers make informed decisions.”

What you need to know:

Make no mistake, soda pop and sweetened beverages are a major contributing factor to obesity. The price poor people are paying for their soda now is minuscule compared to their health expenses 10 or 20 years down the road.  Unfortunately, there is no ANTI-Beverage-Association with deep pockets to coordinate a counter offensive.

As long as companies externalize the true cost of their products, gullible consumers will choose cheap and sweet satisfaction now, with heart disease and heartache down the road. This must end, but as you can see, there are no effective mechanisms, even at government levels, to stave off the power of corporate lobbies.

And with the recent supreme court decision to allow unlimited campaign contribution by companies to our politicians, you can rest assured Washington DC will NOT make an effort to change things.

What to do at the supermarket:

If you want to impact change, stop buying liquid calories. Switch to tap water. Switch your whole family. Switch as many of your friends and neighbors as you can to do the same. You’ll save money, you’ll save your health.

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If you’ve ever been on a weight loss diet, you know how difficult it is to stay the course, achieve your target weight, and then maintain it for months and years. The majority of dieters fail to maintain their low weight for over a year.

For many, a diet means a temporary sacrifice and inconvenience in order to reach a certain goal (Weddings, bikini season, etc..). But unlike other one time sacrifices – working as a teen all summer long to save up money to buy a car, or spending 4 years crunching textbooks to get an engineering degree – once you’ve achieved your goal, you’ve got to continue working hard to maintain it.

Jennifer LaRue Huget, Washington Post’s Eat Drink and Be Healthy blogger, has a great piece on a current trend:

…a subtle shift in the diet-guidance market: Instead of prescribing eating regimens, many weight-loss experts are suggesting that we reevaluate our relationship with food, focus on eating healthful whole foods and use psychology to aid our efforts to shed pounds. read more…

What you need to know:

The weight loss industry is a huge business and still growing – close to $70 billion in revenue expected this year alone (compare to $500 billion we spend on groceries). But obviously something is afoul, as the average American is still getting heavier year after year.

A lifestyle change seems like a better approach, because habits are, well, habitual. We get used to doing things a certain way, and then it’s not an effort to continue doing them. For example, getting into the habit of eating whole grain products instead of refined grains. Getting into the habit of drinking only water. Getting used to less salty food over the course of several months through gradual reduction. Ditto for sugar.

We’re not saying that this is easy. If you’ve been drinking pop for 30 years, making it a habit to drink just water is a daunting task. That’s why starting young is a key success factor. If your children equate thirst with water, not juice, that’s a life lesson that will help them manage their weight ten or twenty years down the road (not to mention dentist bills).

Another issue to consider is the role that the food industry is playing in creating good or bad lifestyle choices for us. With snacks getting shoved in front of our faces every which way we turn, it’s so easy to succumb to temptation. Think Doritos and Coke when filling up the minivan, a 400 calorie latte at the bookstore, or even a “healthy” 500 calorie snack at the gym after a workout.

What to do at the supermarket:

For those of us complaining about the high price of healthy foods (fresh fruits and vegetables) here is some interesting math: 72 million Americans are on some sort of diet. They will spend $70B this year on dieting. That works out to almost $1000 per person spent on dieting, on average. Imagine using those $1000 to improve the quality and nutrition of the products you purchase – an extra $20 a week to get more nutrients into your body. And if you kick the soft drink habit, switching to tap water – that’s another $125 of savings annually.

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Following up on New York City’s Health Department subway poster campaign this summer, they’re at it again. This time there’s new and rather gross youtube clip depicting a young man drinking fat out of a soft drink can. An “in-your-face” message, but drastic measures are required to get people’s weight back in check. True, there’s not one reason or one bad product causing America to balloon. Many dietitians advise their clients to cut sugary drinks as the easiest and most effective way to start losing weight.

What to do at the supermarket:

You’ll save not only weight, but also $500 for a family of 4 just by switching to tap water. Go for it!

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If you are wary of consuming products with high fructose corn syrup (HFCS), your suspicions may prove right. A new study, for the first time conducted on humans, not lab rats, confirms what many have suspected for a long time – the fructose in HFCS contributes to obesity.

The study, published in the Journal of Clinical Investigation earlier this year, was carried out by a team of scientists at the University of California, Davis. It is entitled Consuming fructose-sweetened, not glucose-sweetened, beverages increases visceral adiposity and lipids and decreases insulin sensitivity in overweight/obese humans.

Here’s what the experiment looked like:

Over 10 weeks, 16 volunteers on a strictly controlled diet, including high levels of fructose, produced new fat cells around their heart, liver and other digestive organs. They also showed signs of food-processing abnormalities linked to diabetes and heart disease. Another group of volunteers on the same diet, but with glucose sugar replacing fructose, did not have these problems. read more…

Kimber L. Stanhope, the study leader, said “This is the first evidence we have that fructose increases diabetes and heart disease independently from causing simple weight gain. We didn’t see any of these changes in the people eating glucose.”

While fructose is found in fruits, honey and table sugar, it’s highest percentage is in HFCS, hence the name “High Fructose” corn syrup.

What you need to know:

Consumption of sweetened food and beverage has grown significantly in the US over the past decades. Those who blame HFCS for the country’s obesity epidemic and related maladies have shown that the alarming rise in obesity rates is in tandem with the introduction and rapid adoption of HFCS by food and beverage manufacturers since the early 1980’s.

Why did manufacturers switch to high fructose corn syrup to begin with? They certainly did not plan to make America fat. Our obesity epidemic is simply a side effect of the quest for efficiency and lower cost of production. In the 1970’s, huge surpluses of corn in the US, prompted the creation of a new sweetener, HFCS, half the price of sugar, which has become the sweetener of choice in almost all soft drinks today.

Please note that the study was conducted on 100% fructose, not HFCS, which is 45% sucrose 55% fructose.  Many scientists still maintain that there is no difference between sugar (50/50) and HFCS. As more studies are carried out in humans in coming years, the truth will become clearer. But in the meantime, most everyone agrees that we should all reduce the amount of sweet we consume daily, be it sugar, HFCS, or others.

What to do at the supermarket:

The easiest way to drastically reduce high fructose corn syrup from your diet is to stop visiting the drinks aisles at the supermarket. Switching to tap water is healthier for you, your wallet, and the environment.

HFCS appears in the ingredient list just like sugar, dextrose, and corn syrup. Watch out for it in snacks, sauces, prepared meals, and other products.

[thanks Robyn for the hat tip]

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A December article from Health Education & Behavior, wanted to test the thesis that if we take junk food out of schools, kids will compensate by pigging out at home or elsewhere.

Over a 2 year period, researchers studied six middle schools in the Northeast. The research was led by Marlene Schwartz, Ph.D., deputy director at the Rudd Center for Food Policy and Obesity at Yale University. Three of the schools replaced potato chips, doughnuts, soft drinks and cookies with water, 100% fruit juice, baked chips, granola bars, and fruit. Three other schools maintained their existing food regimen.

Guess what happened?

What you need to know:

According to Schwartz – “we found that when you take soda and high-fat snacks out of schools, students did not compensate at home. Instead, they ate better at school and no worse at home.”

So why aren’t all schools rushing to rid themselves of junk food?

The answer, as usual, is money.

Children are a huge market for food manufacturers. Selling snacks and beverages at schools is a huge business opportunity and it creates lifelong loyalty. Just ask a Coke exec who once said “get them while they’re young”.

Schools benefit from junk food sales too, by getting a commission on sales from vending machines. The dimes and quarters quickly add up to 6 figure sums that help many a school under severe financial burden.

Thankfully more and more schools are realizing that the long term benefits of healthy eating outweigh the short term financial gain.

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A couple of weeks ago we wrote about the sacred cow of OJ nutrition being mercilessly slayed over at the Los Angeles Times. To quickly remind you – the theme is that Orange Juice is high in sugar, low in fiber, and contains vitamins and minerals that are abundant in a normal diet – overall it does more bad than good for most people.

The Florida Department of Citrus was obviously not happy with all this OJ negativity. They sent a letter to LA Times reporter, Karen Kaplan, respectfully disagreeing with the articles content. They also sent copies to blogs such as Fooducate. (download WORD doc here).

As an additional measure, the Citrus folks enlisted a dietitian, Gail Rampersaud, to write letters to all the skeptics, extolling the virtues of the Juice. An LA Times Article from Wednesday brings the dietitian’s letter, and a response from one of the skeptics, Dr. Robert Lustig, a pediatric endocrinologist at UC San Francisco. It’s pretty much a re-run of previous arguments, with a few additional twists.

Pro-OJ:

• One glass counts as a fruit serving.
• Good source of vitamin C, which many people don’t get enough of.
• Citrus juices are more nutrient dense than apple or pineapple juices.
• 100% OJ is free of added sugar.
• The majority of  kids are not getting enough fruit in their diet. A study showed that kids 2-11 who drank OJ were likely to be consuming more fruit as well.
• The 2005 Dietary Guidelines for Americans recognized the nutritional importance of including 100% orange juice in the diet.

Against-OJ:

• The problem is not with fruit, it’s with juice.
• Juice has no fiber.
• Half the calories are from fructose (a sugar). Fructose in high quantities is a burden on the human metabolism.

And you just have to love Dr. Lustig’s eloquence:

The upside of juice consumption is so infinitesimal compared to the downside that we shouldn’t even be having this discussion.

In his response letter he further writes:

I am not against fruit. As far as I am concerned, the most important nutrient contained in fruit (not just citrus, but any fruit) is fiber. “The juice is Nature’s way of getting you to eat your fiber.” Thus, I am not against fruit; indeed I am for it. So the Florida Department of Citrus can rest easy in terms of the citrus crop.

The problem with Florida’s department of citrus is that there’s way too many oranges produced. Too much for people to consume as fruit. So we got juice.

Can anyone else think of a surplus crop whose processing has turned into a profitable business with an unhealthy downside?

If you answered corn and high fructose corn syrup – give yourself a pat on the back.

What to do at the supermarket:

I am still torn by the saddening news that orange juice is not that healthy after all. Decades of programing my brain that this is healthy cannot be erased overnight. That said, in our family the issue is not so critical because we drink tap water 99% of the time. My kids can have whatever they want the rest of the time.

If you are debating between soda pop and orange juice – go for the juice.

If you’re debating between orange juice and water – go for water. And if that’s too hard, you can always water down a glass of OJ and halve the sugar content in an instant.

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Thanksgiving is only a few days away, and there have been countless online discussions and recommendations on what to eat, how to eat, and how to stay healthy. We can’t help but weigh in with our list as well.

1. No Guilt. Folks, holidays are no time to start a diet or feel bad about poor eating habits. It’s all about family, tradition, and having a good time together. That said, a few simple adjustments, barely noticeable, but highly effective, can help you lower your stress levels this holiday.

2. Prepare a home cooked meal. It may be rich and full of calories, but at least it’s low on preservatives, additives, colorings, and other artificial stuff your body does not need. Prepare the meal together with your spouse and children, and get the added benefit of quality time together, before all the guests arrive.

3. Serve on small plates. Countless studies have shown that when plates are smaller, less food is placed on them, and less is eaten. Resist the urge to show off the entire China set, and use just the appetizer plates and soup bowls.

4. Color your table. The turkey, stuffing, gravy, and potatoes are all shades of beige-brown. Thank goodness for the cranberry sauce. But what about some hearty salads as sides too? Corn on the cob, Broccoli, beans, carrots and peas, beets, leafy greens, as well as peppers, eggplants, and so many other veggies can be an integral and healthy part of the meal.

5. Hors d’oeuvres. Make them small. Tiny. Bite size. What great French Chefs call amuse bouche. This is important because  people consume 300 calories BEFORE the meal begins, just snacking.

6. Drink water. And fine wine. But not soft drinks, juices, and other useless calories.

7. Wait before dessert. Take 20-30 minutes after finishing off the main course to let your body feel full. You’ll then be happy with a small portion.

8. Plan the days after. You’ve got a long weekend, 3 full days, ahead of you. Some of us will exercise by sprinting during Black Friday’s big sales at the shopping malls. But for the rest, how about planning some physical activity outdoors. Hike, jog, walk around the neighborhood. And have plenty of fruit and vegetables stocked up for preparing and eating together with leftovers from the holiday meal.

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