Health claims on processed food packages are usually nothing more than marketing messages. So when Kellogg’s plasters the word “IMMUNITY” in quadruple font on the front of its Rice Krispies breakfast cereal, we just have to take a peek (thanks to Fooducate reader TD for the heads up).

We took a look at the product nutrition information and at the Rice Krispies website. We’re not sure if this is a new formulation or just a new marketing campaign, but this is what Kellogg’s boasts:

“Now each and every box is fortified with vitamins and nutrients that work together to help support your child’s immunity.”

“The cereal you love, invisibly better”.

Great pitch folks. Now let’s analyze the facts…

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It’s not the most important meal of the day. And it’s not the heartiest either. Lunch, the get-it-on-the-run or have-it-at-the-computer meal doesn’t get enough respect. And how could it, when products like Oscar Meyer’s Lunchable’s take its name in vain.

We tried and tried to find something healthy and nutritious among the dozens of Lunchable products. Unfortunately all we encountered was a nutrition desert, left in shambles by sodium blizzards and trans fat torrents.

Read on for an analysis of Oscar Meyer’s Lunchables Turkey & Cheddar Cracker Stackers… Read more…

We wrote about the huge US salad dressing industry in a previous post. Today we’ll look inside the label of one of the most popular – Hidden Valley The Original Ranch.

This dressing comes with some history. In the late 50’s, Steve and Gayle Henson would host guests at their dude ranch in southern California. They concocted a special salad dressing that was served to the guests, and the rest is history. Hidden Valley is now a ranch dressing empire. it is owned by Clorox (!?) of cleaning detergent fame.

Let’s take a peek inside the dressing, shall we?

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Salutations, today is Cinco De Mayo. Originally a Mexican holiday commemorating a great military victory 150 years ago, it has come to symbolize, especially in the US, Mexican heritage day. A very important piece of that heritage is the scrumptious Mexican food so abundant here, especially in the southwest.

Today we’ll take a look at guacamole, Aztec for “Avocado Sauce”. The classic dip is composed of very basic ingredients – ripe avocados, onions, lime / lemon juice, salt and pepper. Additions include chili, tomatoes, and herbs and spices. (see our easy recipe below).

So how different can a supermarket guac dip be from the basic configuration described above?
We were S H O C K E D when we laid eyes on Dean’s Guacamole Dip.

Here’s a look inside the label. Read more…

Lean Cuisine, A Nestle brand of frozen dinners, is very popular with dieters. “Lean Cuisine” is considered a nutrient content claim by the FDA, so all products under this brand are required to meet the “lean” criteria per serving: less than 10 grams of fat, less than 4.5 grams of saturated fat, and less than 95 mg cholesterol.

We decided to take a look at Lean Cuisine’s Shrimp and Angel Hair Pasta described by Nestle as:

Shrimp and angel hair pasta in a creamy seafood sauce with accents of sherry, tossed with red peppers.

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