On Friday, Dannon Company announced it had settled a class action suit to the tune of $35 Million. The lawsuit was filed in early 2008, alleging that Dannon knowingly misled consumers in its marketing activities around its Activia yogurt line. The massive false advertising campaign convinced shoppers to pay 30% more for yogurt containing “probiotic” bacteria because of the products’ supposed health benefits.

While no nutritionist doubts the health benefit of yogurt, the question asked is what’s so special about Activia’s probiotics compared to other brands, and in and of themselves. Seems like a judge was going to provide the answer, but executives at Dannon decided to fog things up by dishing out millions of dollars AND not admitting to any wrongdoing.

In case you are wondering, here’s what you’ll find inside Activia Strawberry Yogurt. Read more…

Image by University of Turin, Italy

A) moldy jelly beans

B) microscopic view of sugar powder

C) Bugs

D) None of the above

Answer below Read more…