In a blow to consumer in the UK, and possibly in the US, The Food Standards Agency (same as our FDA) has decided to back off their proposed traffic light nutrition labeling on the front of food packages. According to the Daily Mail:

The FSA board yesterday supported a plan that will allow food companies to decide for themselves whether they want to use the colour-based system or a number of alternatives.

The net effect is that families will continue to be confronted by a range of confusing nutrition labelling schemes that are difficult to decipher.

Tesco and other leading industry figures have spent millions of pounds trying to kill off traffic light labelling.They have developed alternative schemes which critics insist only serve to confuse customers.

The decision by the FSA is a major climb down by the Government watchdog. Its support for traffic light labels was central to a wider policy to tackle the problem of rising obesity and ill-health. Read more…

What you need to know:

This is an unfortunate happening that is bound to have a ripple effect on our labeling regulations as well. The FDA is getting more aggressive with the food industry’s misleading health claims. The next step would be to create a standard front of pack labeling system that would serve consumers by not only embellishing positive traits of a product, but also warn about high levels of negative nutrients such as sodium, sugar, and saturated fat.

The “problem” with the traffic lights is that they were scaring off customers. People would see one or two reds and decide not to buy a product. That’s why the industry came up with various multicolor solutions where the color itself is meaningless, for example GDA (guideline daily amount).

What to do at the supermarket:

Until the government regulatory bodies figure out how to save us, let’s help ourselves by learning to read nutrition labels and ingredient lists.

(Thanks Greg Miller for the hat tip)

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“Jamie Oliver, celebrity chef and standard-bearer in the fight against obesity and other diet related issues, has been announced as the recipient of the 2010 TED Prize, an award granting recipients $100,000 and something much bigger – an opportunity to realize a wish to change the world.” read more…

People in technology and business circles know TED as a nonprofit organization devoted to “Ideas Worth Spreading.” For the past 5 years they have been awarding social entrepreneurs an opportunity to”Change the World”, leveraging TED’s community and powerful allies.

Jamie Oliver has been working in kitchens since he was a child and became a TV personality in his early twenties, known as the Naked Chef. In the last few years he has been a strong advocate of nutrition education and is credited with helping reform UK’s school lunches to much healthier fare.

ABC is scheduled to air  “Jamie Oliver’s Food Revolution USA” in early 2010. In the show, Jamie visits one of the most obese counties in the US and tries to overhaul the entire community’s diet.

Congratulations and Good Luck to you Jamie. Onwards and upwards.

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Have they gone mad in Great Britain?

SACN, the UK’s Scientific Advisory Council on Nutrition, has just released a draft proposal [download] which claims that the dietary guidelines for daily caloric intake should be revised UPWARDS by up to 16%. In a country where 60% of adults are overweight or obese (2nd after the US), this is quite the shocker.

From the UK’s Times Online:

According to a draft report by the Scientific Advisory Committee on Nutrition (SACN), the recommended daily intake of calories — currently 2,000 for women and 2,500 for men — could be increased by up to 16 per cent, suggesting that some adults could safely consume an extra 400 calories a day (equivalent to an average-sized cheeseburger, or two bags of ready-salted crisps). read more…

How could this be?

What you need to know:

The members of SACN are all highly regarded scientists in the UK and there are no apparent food industry affiliations. So why would they propose something outrageous as this? Shouldn’t this kind of data better be “swept under the rug”?

Well, scientists are not politicians, they look at facts. Going back to the early 90’s when the exiting guidelines were set, they discovered that the tests used to measure people’s energy output were underestimating the actual values. Since energy in = energy out, that means that the calorie recommendations were too low as well.

But why then is everyone getting fatter and fatter?

For one thing, people are still way above their target daily values for calorie intake. In the US, the average intake is 3,700 calories per day! And the UK can’t be far behind. So the daily recommended value is really just a theoretical number with no grounded basis in real life for real people?

Or is it?

The groups most likely to gain from raised calorie allowances are food manufacturers. The nutrition labeling laws require them to display the values of naughty nutrients as saturated fat as both grams and percent-of-daily-allowance. The percentage is derived from the total number of calories per day.

For example – in a 2000 calorie a day diet you can have just 20 grams of saturated fat. But at 2500 calories a day, the magic number is up to 25 grams. Which means that a trashy meal with 5 grams of saturated fat, previously labeled as 25% of the daily max, will now appear as only 20%.

If you think that is insignificant, consider Britain’s Traffic Light System for nutrition labeling. In stores for the past 2 years, the color coded system give shoppers a quick glance at values for sugar , sodium, and fats. Green means low, amber is so so, and red means high. Manufacturers hate this system because products with red are stigmatized as bad.  The colors are based on thresholds of percent-of-daily-allowance. Guess what happens when the percents go down? More greens and yellows, less reds.

What to do at the supermarket:

Folks, don’t party at the junk food aisles just yet. Whether the theoretical-for-most daily recommendations will change or not, people need to cut down on calories not add to them. A good place to start is the beverage aisles – just skip them and go for tap water. Good for you, your wallet, and the environment

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Some eye-popping food-safety stats from the Economist:

1. There are 26,000 food poisoning cases per 100,000 Americans, every year!

2. Compare that to only 3,400 cases in the UK, and just 1,200 in France (about one tenth, and one twentieth, compared to the US).

3. Every year 76 million Americans become ill with food poisoning. That’s 25% chance each one of us will get sick this year.

4. Of those contracting some ailment, 325,000 end up in a hospital, while most others get over it in a day or 2.

5. However, five thousand Americans die every year from food poisoning.

6. Insufficient food safety is a $35 Billion drag on the US economy.

Why is the US a tenfold more dangerous place to eat than Europe?

Some of the reasons offered in the article are “less eating out, less prepared meals, and less hamburgers” in the UK, but the real reason may lie elsewhere.

This is because the top products involved in food poisoning are actually leafy greens and several other unprocessed foods consumed at home.

There is hope, both on the regulatory and the entrepreneurial fronts. The FDA may soon be empowered by Congress to perform more routine checkups on producers and packers. And companies like Yottamark and FoodLogiq are creating barcodes that enable consumers to trace the route of their spinach all the way back to the farm where it was originally grown.

What to do at the supermarket:

Always thoroughly wash your fruits and vegetables thoroughly before serving. If you prepare meats often, invest in a food thermometer to make sure your cut gets hot enough at the center before serving.

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Yesterday we wrote about the preposterous health claims on food and supplement packaging. Apparently they are still insufficient for some manufacturers. They are now suing the FDA to get more lenience in publishing marketing drivel in the guise of scientific recommendations.

We’re happy to learn that in other parts of the world, there is a more consumer friendly approach. Here is what’s happening in Europe:

The European Food Safety Authority (EFSA) is conducting a scientific review of 4,000 health claims made by food producers, including cereal manufacturers. Most of the 60-plus rulings published so far for foods, including pro-biotic drinks and yoghurts, have been dismissive of industry health claims.

The European Commission is also developing a scheme to restrict food manufacturers promoting products on the basis of one or two healthy ingredients if they also contain “high” levels of sugar, saturated fat or salt.

Read more… (UK Times Online)

This means that most cereals will have to remove their misleading health claims, and start concentrating on reducing the vast amounts of sugar present in the most popular breakfast of the Western World.

The FDA would do well to learn from EFSA and UK’s Food Standards Agency (FSA) that, in this case, have placed consumer interest ahead of that of manufacturers.

Top o’ the morning to you all.

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UK’s Food Standards Agency (FSA), the British parallel of the FDA, commissioned a group to recommend an optimal front of pack nutrition labeling system. There are several schemes currently in effect, which causes great confusion amongst shoppers.

The results of the group’s work are not surprising. They recommend that a system based on the FSA developed Traffic Light system be chosen. We agree. Read why… Read more…

Unilever, one of the largest food conglomerates in the world, has recently announced it is adopting a holistic approach to sodium reduction in its global food portfolio.

The European based corporation is the owner of famous US brands such as Colman’s (mustard), Hellmann’s / Best Foods (mayonnaise), Knorr (sauces, stock cubes, ready-meals, meal kits, ready-soups, frozen foods), Lipton, Mazola, Ragú (pasta sauces), Skippy  (peanut butter), Slim Fast (diet products), and Wish-Bone (salad dressing). Unilever is also the world’s largest ice cream manufacturer, owning Ben & Jerry’s, Breyers, Good Humor, and Klondike in the states.

What you need to know:

Salt is composed of sodium and chloride. 1000 mg of salt contain 400mg of sodium. Our bodies need salt but over consumption leads to high blood pressure, hypertension, and other nasty diseases. And boy do we over consume.

Around 75% of the sodium we use is from processed foods. And since most of the food we eat nowadays is processed,  there is no escape.

The modern consumer, pressed for time and looking for convenience, is ingesting almost twice the recommended allowance of sodium per day (2400mg of sodium  is the recommended value).

If manufacturers of processed foods substantially reduce the amount of sodium in their products, it will have an immediate effect on most of the Western world.

Problem is that food tastes better when salty. And since companies don’t want to lose market share by selling unbecoming foods, we have been drowned in salt for decades. No company would like to take the first risky step of sodium reduction, right?

Wrong, Unilever has stepped up.

Though some may say Unilever is taking a foolhardy approach that will hurt its revenues, this is actually a smart move.

Unilever is taking preemptive measures before EU food authorities mandate it. The UK’s Food Standards Authority has already notified manufacturers that by next year (2010) guidelines will be in effect for several food categories. And stricter regulation may follow suite in coming years.

Basically, Unilever is doing something it would have had to do in any case. But by creating a media buzz around it, they gain credibility as a responsible food purveyor and a leader in nutrition.

As an aside, Unilever is also very active in promoting front of package food labeling called “Choices” in Europe. A similar plan, dubbed “Smart Choices”  has been introduced in the US. The idea is to enable consumers to know in a quick glance if a certain food passes a certain nutrition benchmark.

What to do at the supermarket:

The best way to drastically reduce sodium consumption is simply by preparing food at home. If you don’t have time, and do buy canned soups or frozen dinners, opt for the low sodium options. You can always sprinkle a bit more salt on top at home if it is not salty enough for you.

Soup mixes such as Knorr’s can be brutal in terms of sodium content, so watch out. Also, look for salt in strange places like cookies, cereals, and breads. You’d be surprised.

Products with more than 600-800 mg of sodium per serving are to be avoided as much as possible.

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Organic food gets a nice seal of approval from the USDA that we can all see on the package. And meats imported from abroad must be labeled with their country of origin. (COOL Legislation).

But some markings on foods are not regulated at all. The most common is the “Natural” label which has been slapped on every kind of food imaginable.it is meaningless in that “natural” in no way means “healthy”.

The latest trend is to mark foods as “local”. But what does local mean? Fresher, Tastier, Healthier, and Better for planet Earth? The Guardian, a well respected UK newspaper, asks, and immediately answers:

What you need to know:

Food manufacturers and supermarkets have one goal – to sell us as much as possible. The creative marketing people working for these corporations have a keen sense for what is popular with the public. And they know very well to translate it into messages that play all the right chords on our mind.

Low-fat was a big hit, then low-carb. Organic is huge, despite a current blow due to the faltering economy.

And Local has now become the flavor de jour. Never mind the little discrepancies, such as the food actually arriving from hundreds of miles away, or stored for 6 months in chillers, or picked from a nearby orchard but shipped halfway across the country to a sorting and washing facility.

What to do at the supermarket:

As Mark Bittman, cookbook author and NY Times food writer explains:

You can’t trust the supermarket companies to sell you only good, wholesome food. Yet they’ll try to convince you that everything they sell is exactly that. So: skip the [marketing] labels, watch what you buy, and strive for goodness, no matter where you find it.

Keep this in mind the next time you shop at the supermarket. Or, try a farmers market nearby. It’s springtime and there should be one open near you every weekend.

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1. It has many names – Tartrazine, E102 , FD&C Yellow 5, C.I. 19140, or just plain Yellow 5.

2. Yellow #5 is a synthetic, water soluble, lemon yellow dye used as a food coloring.

3. A partial list of foods including Yellow #5: cotton candy, soft drinks, energy drinks, instant puddings, flavored tortilla chips such as Doritos, breakfast cereals, cake mixes, pastries, pudding powders, soups, sauces, flavored rices such as paella,  powdered drink mixes, sports drinks, ice cream, ice pops, candy, chewing gum, marzipan, jam, jelly, gelatins, marmalade, mustard, horseradish, yogurt, noodles, and pickles.

4. Yellow #5 is one of the cheapest synthetic colors available, and sold all over the world.

5. The more expensive, natural food colorings are turmeric (a spice) , annatto (tropical tree derivative), betacarotene (think carrots’ orange pigments), or malt color.

6. Various levels of allergic reactions and intolerance reactions have been caused by this food coloring, especially among asthmatics and people with aspirin intolerance.

7. Some studies have linked various immunologic responses to tartrazine ingestion, including anxiety, migraines, clinical depression, blurred vision, itching, general weakness, heatwaves, feeling of suffocation, purple skin patches, and sleep disturbance.

8. Despite mounting evidence, The FDA considers Yellow #5 a safe food coloring. Let it be noted that, in the past, the FDA banned the use of other food colorings. This, after research showed them to be carcinogenic.

9. A major study published in the UK in 2007 linked food colorings with hyperactive behavior in children. As a result, the FSA (UK’s FDA) has called manufacturers to voluntarily ban food colorings in their products. Most companies are obliging,  due to consumer pressure and FSA encouragement.

10. Consumer groups in the US, especially the Center for Science in the Public Interest, have called food colorings, and especially Yellow #5, the “Secret Shame” of Food Industry and Regulators. A ban from all foods is their request.

11. Yellow #5 may also be also found in vitamins, antacids, soaps, cosmetics, shampoos, moisturizers, and crayons.

12. Organic foods may also contain Yellow #5 or other food colorings, because the USDA considers a processed food organic if it as at least 95% organic by weight. Since food colorings are used in tiny amounts, a bran muffin with a touch of artificial yellow is still considered organic.

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An interesting documentary from the BBC that was aired last year in the UK, depicts the quest of Prof Leslie Regan, an obstetrician, for the truth behind food health claims. Enjoy!

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