Young People Don’t Like Whole Grains

Here’s an interesting piece from Supermarket Guru Phil Lempert:
Adolescents and young adults are not consuming enough whole grains, say researchers at the University of Minnesota. Their study, which looked at survey data from Project EAT (Eating Among Teens), found that daily intake of whole grains fell below the recommended levels to prevent chronic diseases and maintain a healthy weight.
The 2005 Dietary Guidelines for Americans recommend that at least half of grain servings should come from whole grains, but national survey data say that young people are only consuming 10% of total grains as whole grains.
“This study and others suggest common barriers to whole grain consumption include difficulty with identifying these foods, dislike for their taste, texture, or appearance, a limited availability of whole-grain products in restaurants and at school, and the higher cost for some products compared to refined grains.”
Why isn’t this surprising?
Young people tend not to think about nutrition as much as adults do. Generally speaking, they care more about good taste and ease of eating. It’s much easier to enjoy sandwich on refined wheat bread than it is on a whole wheat option. In many cases, it’s cheaper too. The texture is softer and we need to chew less, meaning it’s easier to eat more.
This is unfortunate because the earlier in life good habits are formed, the easier it is to live by them as an adult.
According to the study,
Eating breakfast and helping with food shopping and meal preparation increased whole grain consumption in both males and females.
What to do at the supermarket:
If the study’s findings are correct, having your kids come along with you to the supermarket may be a solution. So challenge junior to help you buy healthier foods prepared with whole grains.
In some aisles, it’s not so easy. Some manufacturers call their breads “multi-grain” or state that “made with whole grains”. While this sounds healthy, the breads may in fact contain only a small percentage of whole grain content. Best to find products that are labeled “100% whole wheat”.
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