Does the world really need another soft drink?

And a carbonated dairy drink with 7 teaspoons worth of sugar at that?

The Coca Cola Company seems to think YES, and is rolling out vio – “the world’s first vibrancy drink” – initially in New York City for a trial run. The marketing copy includes “ultra hip” one liners such as It kinda tastes like a birthday party for a polar bear…It kinda tastes like a first kiss…

The products  boast natural cane sugar, no artificial flavors, calcium, and antioxidant vitamin C.

We have sacrificed ourselves for you dear readers, and took a bottle for a test drive. Here is what we discovered… Read more…