Yoplait has a new Greek style yogurt out. There’s a massive marketing campaign tie in to the new Clash of the Titans movie and Athena portraying actress Izabella Miko. Strong woman eats good yogurt. Greek gods, Greek Yogurt, Yadda yadda…

The yogurt pack prominently displays “2X Protein..of the leading yogurt”. Wonder what that means. We decided to take a look inside the nutrition label and ingredient list to see if this yogurt is really healthy or just some more mythology…

What you need to know:

A serving is 6 ounces (170 grams) and will set you back 130 calories, none from fat. The sugar count is 18 grams, much lower than a standard Yoplait Strawberry Yogurt (27 grams). Of the 18 grams, 9 are naturally present in yogurt in the form of lactose. So the added sugar count is 9 grams or just over 2 teaspoons.

There’s no fiber, though you’d expect some from the fruit. There’s 12 grams of protein here, much more than in the standard Yoplait (5 grams). But protein is not an ingredient most people lack in the US. We get plenty of protein from other sources during the day. And the claim that it’s twice the protein as other leading brands is misleading, because Chobani Greek yogurt has 14g.

Here’s the ingredient list:

CULTURED PASTEURIZED GRADE A NONFAT MILK, MILK PROTEIN CONCENTRATE, SUGAR, STRAWBERRY PUREE, KOSHER GELATIN, LEMON JUICE CONCENTRATE, COLORED WITH BEET JUICE CONCENTRATE, CALCIUM CHLORIDE, , VITAMIN A ACETATE, VITAMIN D₃.

The first and obvious ingredient is milk. Non-fat milk in this case. The second is an ingredient called milk protein concentrate, made by ultra filtering milk to take out the lactose and then dry it up into a powder. There’s a lot of controversy around this ingredient as it is mostly imported from countries with dubious food safety records, and may not even be from cows (think yak and water buffalo). So why add protein in this manner to the yogurt, when in any case it’s not something consumers really need?

Ingredient number 3 and 4 are sugar. Well actually number 4 is strawberry puree, but it’s lost all its fiber and vitamin C, so all you’re getting is a bit of strawberry flavor and a lot of sugar. By the way, the strawberry puree is not red enough, so there is added coloring from the beet juice concentrate. That’s fine, at least it is a natural colorant, and not some artificial dye or bug juice.

The gelatin adds a thickness or consistency that would not have been required from a full fat yogurt. It’s kosher, which means it was not derived from animal sources.[UPDATE: see comment below]

The last three ingredients are fortifications of calcium, vitamin A, and vitamin D. Always better to get them directly from food in which they are naturally present, not from add-on.

Summary: This yogurt is a better choice than the standard Yoplait option.

What to do at the supermarket:

As far as yogurts go, choose plain. It has less ingredients and less sugar. It lets you add fresh nutrient rich fruit of your choice giving you the added benefit of fiber and vitamins directly from the source, no fortifications.

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New! Choose a better breakfast with CerealScan™ by Fooducate

We’ve been following developments in nutrition rating schemes and front of package labeling for quite some time. Smart Choices is a labeling system that informs consumers which products are a nutritious choice using a green check mark as a quick glance visual cue. The selection criteria is based on nutrients in the foods, and has been defined by the food industry together with nutrition experts. This bias has created an unobjective system, whose purpose is to help sell more products under the guise of nutrition and health.

Here is a perfect example – Smart Choices has recently been spotted in supermarkets across the country on products such as breakfast cereals, including the sugary kid stuff. If we needed any further proof that this benchmark system is NOT IN THE HEALTH INTEREST of consumers,  take a look at Froot Loops, which has received the coveted “Smart Choice” checkmark. Froot Loops is manufactured by Kellogg’s, one of the members of Smart Choices.

What you need to know:

Let’s look at the Ingredient List and Nutrition Panel:

Sugar, Corn Flour, Wheat Flour, Whole Oat Flour, Partially Hydrogenated Vegetable Oil (One or More of: Coconut, Cottonseed, and Soybean) (Less than 0.5 g Trans Fat Per Serving), Salt, Sodium Ascorbate and Ascorbic Acid (Vitamin C), Reduced Iron, Natural Orange, Lemon, Cherry, Raspberry, Blueberry, Lime, and Other Natural Flavors, Red No. 40, Blue No. 2, Yellow No. 6, Zinc Oxide, Niacinamide, Turmeric Color, Blue No. 1, Pyridoxine Hydrochloride (Vitamin B6), Riboflavin (Vitamin B2), Thiamin Hydrochloride (Vitamin B1), Vitamin A Palmitate, Annatto Color, BHT (Preservative), Folic Acid, Vitamin D, Vitamin B12.

The first ingredient is sugar! In fact, Froot Loops is 41% sugar by weight. And Whoa(!) partially hydrogenate vegetable oil too. Doesn’t sound like a smart choice to us. A 1 oz serving (which by the way is too small for regular people) contains 12 grams of sugar – that’s 3 teaspoons. 48 of the 110 calories per serving are from sugar.

And check out the partially hydrogenated vegetable oil – that’s trans fat folks, even if there is less than half a gram per serving, it adds up to 8 grams in a box. People should not consume ANY trans fat during the day.

Additionally, there is less than 1 oz of fiber per serving, and as you probably know, breakfast cereals are expected to be an important source of fiber.

The rainbow of artificial colors (Red No. 40, Blue No. 2, Yellow No. 6) are of a dubious nature, as some may contribute to hyperactivity in kids. Europe is twisting manufacturers’ arms to get rid of the colors voluntarily.

And another note, on marketing to kids. Froot Loops, like many other kids focused “food”, has a thoroughly entertaining website filled with games and activities, all of which are embedded with froot loops and other branding messages. What a way to burn a brand into our children’s young and impressionable minds. To ease some corporate guilt, or most likely at the advice of their legal team, Kellogg’s has a tiny disclaimer at the bottom of the page that we’re sure all kids read before playing:

KIDS: This page may contain a product or promotion advertisement.
Remember, you should get a parent’s permission before you try to buy anything online or give information about yourself.

Please, please food industry executives – stop indoctrinating our children to eat crap. You have kids too!

What to do at the supermarket:

Do not trust health claims or cutesy checkmarks and recommendations on product packages. Look at the ingredient list and the nutrition panel. There should be less than 6 grams of sugar per serving, 3 grams or more of fiber, NO partially hydrogenated vegetable oil, and no artificial food colorings.

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As if we don’t have enough to worry about with respect to nutrition, a set of new studies has shown that children are receiving way below their required amount of vitamin D.

What is vitamin D? Why is it important? Why aren’t kids getting enough? And what are its best food sources?

Read more…

Health claims on processed food packages are usually nothing more than marketing messages. So when Kellogg’s plasters the word “IMMUNITY” in quadruple font on the front of its Rice Krispies breakfast cereal, we just have to take a peek (thanks to Fooducate reader TD for the heads up).

We took a look at the product nutrition information and at the Rice Krispies website. We’re not sure if this is a new formulation or just a new marketing campaign, but this is what Kellogg’s boasts:

“Now each and every box is fortified with vitamins and nutrients that work together to help support your child’s immunity.”

“The cereal you love, invisibly better”.

Great pitch folks. Now let’s analyze the facts…

Read more…

photo credit: Mr. T in DC

1. Extolling veggies – they are naturally low in calories, but high in vitamins, minerals, antioxidants, and fiber.

2. According the USDA, we’re supposed to get 5 servings of vegetables a day. That’s about 2 and a half cups worth.

3. Unfortunately, less than one third of Americans meet their daily vegetable requirement.

4. If you buy smart, you can meet your daily requirement for less than $2.50 a day.

5. Vegetables start losing their nutrients the moment they are picked, albeit slowly. Once in contact with water or heat, the process is greatly accelerated.

6. Wash vegetables just before serving.

7. Eating raw vegetables retains more nutrients than heating them. And if you’ve ever tasted fresh corn, minutes after harvest, you know it’s not as weird as it sounds to eat uncooked.

8. Choose veggies from all color ranges, as each color represents a different set of nutrients.

9. chopping vegetables into larger pieces helps maintain nutrients better than finely chopping because less surface area comes in contact with air or water that leech out the nutrients.

10. Steaming, microwaving, and a pressure cooker are the best cooking methods to retain nutrients.

11. Keeping the vegetable peels on is recommended where possible because the peel and area just below contain large amounts of nutrients such as fiber.

12. If preparing veggies in boiling water (for example corn on the cob), nutrients leech into the water. Don’t lose them by discarding this water, use it to prepare a soup or broth.

13. Remember ADEK – Vitamins that are fat soluble (Vitamin A, D, E, K). A tablespoon of olive or canola oil on a freshly prepared garden salad actually improves the bio-availability of these vitamins.

14. Vegetables can be served as a snack – carrot sticks, celery sticks filled with peanut butter, cherry tomatoes, etc,..

What to do at the supermarket:

If you’re on a tight budget – buy veggies in season, they’ll be much cheaper than imports from the other side of the planet. Check the frozen section at the supermarket – many times you’ll find cheap vegetables as well. Their nutritional value is often close or equal to that of their fresh equivalent.

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The word salad conjures, for most people, mounds of iceberg lettuce, a few other veggies, and a hefty ladle of dressing. As with many things, the US did not invent it, but in the last 50 years we have elevated salad dressing to a billion dollar industry with hundreds of varieties awaiting us in a special condiments aisle in the supermarket. You know something is big when it has its own trade organization.

In southern Europe and the Mediterranean, a salad is dressed by mixing some fresh lemon juice, a bit of olive oil, salt and pepper, and drizzling on top of a freshly cut salad. It seems that here, though, folks cannot complete that basic task and therefore gladly pay $3.00-$4.00 for a bottled solution. The price paid isn’t just monetary, as there are ingredients in some commercial dressings that are better kept away from our bodies.

Read more…

Happy Easter!

In case you were wondering about all those eggs:

1. They are a cheap and reliable source of protein, especially for vegetarians.

2. Eggs are one of few foods naturally containing vitamin D.

3. They are also a good source of vitamin A, riboflavin, folic acid, vitamin B6, vitamin B12, choline, iron, calcium, phosphorus and potassium.

4. The yolk is about one third of the weight of the egg, but accounts for 80% of its 75 calories.

5. The currently popular omega-3 eggs are created by feeding hens with kelp meal (more seaweed, anyone?).

6. Eggs have seesawed in popularity over the years due to their high cholesterol count (over 65% of the recommended daily intake). Current studies are pointing favorably to the egg, claiming most of the cholesterol formed in the human body results from saturated and trans-fats, and not the cholesterol in the egg. Eggs have no trans-fat and only 8% of the daily value for saturated fat.

7. There are many foods created with raw eggs. Mayonnaise and chocolate mousse are two very popular examples.

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Orange juice is awesome. Nothing like the refreshing juice of 3 or 4 fresh squeezed oranges, tart and sweet at the same time, and chock full of nutrients.

If there’s one company that has turned orange juice into an art form, it’s got to be Tropicana (now a part of PepsiCo). They’ve got a gazillion different varieties, regular juice, light juice, fortified with this mineral, adding that vitamin, more pulp, less pulp, mixed with juice from other fruit, in plastic, carton, small, large, extra large…

It seems that just orange juice takes half up an aisle at the supermarket all by itself.

Therefore it was no surprise that earlier this week Tropicana announced a new line of orange juice under the brand name Trop50. From their PR department:

Breakthrough innovation with the goodness of orange juice and 50 percent less sugar and calories

What exactly is the breakthrough? Read more…

If you have young children, you probably recognize the Danimals brand of yogurt drink and may have even bought some for your children.

Was it the Hannah Montana co-marketing, The mysterious LGG,  No High Fructose Corn Syrup, or the promise of “helping kids stay healthy every day” that made you choose?

We decided to take a look inside the product, to see just what our kids are getting… Read more…

Giant Food and Stop & Shop have just launched “Healthy Ideas”, a new food labeling scheme that will help direct people to healthy options at the supermarket. From Stop & Shop’s website:

Healthy Ideas was created to make it easy for you to shop for healthy foods without reading all the labels. We took into account the things that matter to all of us – calories, fat, cholesterol, and sodium – and developed criteria that evaluated foods based on the FDA and USDA guidelines. We also made sure that every Healthy Ideas food has at least 10% of the daily recommended amount of one nutrient, such as Calcium or Vitamin C.

Just look for the healthy ideas symbol on shelf labels and on Giant brands, and you can be confident that you are choosing healthy foods for you and your family.

What you need to know:

Healthy Ideas joins Smart Choices, NuVal, and Guiding Stars labels. All are attempts to simplify the confusing FDA nutrition label that has been around for almost 20 years. We have written extensively about these developments. According to the folks behind Healthy Ideas, around 10% of products in the supermarket qualify. To give a good idea of what items could qualify for the benchmark, you can download a “Healthy Ideas Criteria” PDF and search for a product type.

At first glance, the choices look solid, if just for the reason that the list is partial. No junk foods. Plenty of fresh fruits and vegetables. Grains too. No soft drinks and only a small number of healthy snacks such as nuts and trail mix.

When looking at the actual criteria for each category, there may be a bit of leniency in some areas. For example, a cereal will only be considered a Healthy Idea if has 35% or less sugar, and at least 10% Daily Value of Iron, Calcium, vitamin A, vitamin D, or Fiber. However, a 1 cup serving (32gr) could contain 11 grams of sugar (over two teaspoons!) and still be considered a healthy idea.

What to do at the supermarket:

As always, your best bets are unprocessed foods, sticking to the supermarket perimeter, and foods with short ingredient lists.

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