Today, First Lady Michelle Obama will formally announce a campaign to end childhood obesity. In one generation. This lofty goal is very much in need, as over one third of American children are overweight or obese. Mrs. Obama wants the program to focus on nutrition education for parents and kids, more exercise, and improved school lunches.

As we recently wrote, this campaign has slim chances of success. The reason is simple – it is far more profitable for America to “fix” obesity related ailments than to prevent them. The industries that stand to lose if obesity goes away are fast food establishments, junk food manufacturers, beverage manufacturers, health care, weight loss, and supplements.

Additionally, the underlying incentive system that has made junk food so cheap needs to be revamped. But the farm subsidies for corn, soy, and wheat will not be disappearing anytime soon. That’s because the USDA holds two ends of the stick – taking care of big Agriculture corporations while at the same time taking care of little kids. Who do you think pays better?

Sorry for the pessimism, and we hope to be proven wrong. But this initiative is like a tooth whitening service when a root canal is due.

What to do at the supermarket:

There is good news for individuals who want to change things for their family. Actually, with a few small changes, you can start improving your children’s diets. The clearest cut, though not always easiest, is the switch to drinking water instead of sugary drinks. In case you’re wondering, juice is a sugary drink.

Read nutrition labels and note the serving sizes. Many times the actual serving size is much larger than the one written on the box. This will help you calculate the real number of calories you and your kids will consume.

And offer more fruits and vegetables to your children. As Michelle Obama says “Sneak a few grapes in for breakfast, pack an apple for lunch, and make sure that they actually ate it.”

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This is a guest post by Melissa Marek, RD LD

Fiber is an extremely important part of your daily diet. Its best known benefit is its ability to help keep our bowels moving. Eating enough fiber will help prevent constipation. The added benefit is that it also plays a role in protecting against diseases such as diabetes, heart disease and cancer. If that isn’t enough reason to get a daily dose of fiber, it also helps with weight management by helping to keep you fuller longer.

In order to make sure you are getting enough fiber, it helps to understand where it comes from and where you can find it. Fiber comes mainly from plant cell walls, the parts that cannot be digested by the enzymes of the GI tract. For that reason, fiber can be found in plant foods such as fruits, vegetables, and grains.

To best benefit from fiber, the recommended daily amount is 21-25 grams per day for women and 30-38 grams per day for men. This is not a difficult goal to meet, but remember that when adding fiber to your diet, you will need to increase your fiber intake slowly and more importantly, increase your fluids. If you don’t drink enough fluids you may suffer from constipation, the very thing that fiber helps alleviate.

To better comprehend the benefits of fiber and how to best meet daily requirements, it helps to understand that there are different types of fiber. They come from different sources and, accordingly, help with different things.

SOLUBLE FIBER may help lower blood cholesterol, especially LDL (bad) cholesterol. It also helps control blood sugar in people with diabetes. You can get soluble fiber from oats, oat bran, dried beans and peas, nuts, barley, flax seed, oranges, apples, carrots, and psyllium husk.

INSOLUBLE FIBER moves bulk through the intestines, which helps prevent constipation. It also controls and balances the pH in your intestines. Insoluble fiber can be found in fruit skins, root vegetable skins, dark green leafy vegetables, whole wheat products, corn bran, seeds and nuts.

Soluble fiber, as it name alludes, becomes a jelly-like mass when mixed with water and ferments in the intestinal tract, but insoluble fiber just absorbs the water and bulks up stool.

The term DIETARY FIBER, which appears on nutrition facts labels is merely a sum of the soluble and insoluble fiber content in a product, per serving.

A common source of fiber is whole grain. Whole grain refers to the entire grain seed (bran, germ, & endosperm).  Whole grain foods are an important source of not only fiber, but also of vitamins, minerals and other health-promoting compounds that you won’t find in a refined grain.

HOW MUCH SHOULD I BE EATING?

According to the 2005 Dietary Guidelines for Americans, 3 or more ounce-equivalents of whole grain products per day is ideal. You can meet this requirement by adding barley, buckwheat, bulgur, corn, millet, rice, rye, oats, sorghum, wheat and wild rice to your daily diet.

What does a one-ounce equivalent of whole grains look like?

• 1 slice 100% whole grain bread
• 1/2 of a 100% whole grain English muffin or bagel
• ½ cup hot cooked oatmeal (Rolled oats or quick oats)
• 2 cups popped popcorn
• 1 ounce baked tortilla chips (About 15 chips)
• 1/3 cup cooked whole wheat pasta
• 1/3 cup cooked brown rice, bulgur, sorghum, or barley

TIPS TO INCREASE YOUR FIBER INTAKE:

• Sprinkle flax meal, wheat germ,  or nuts/seeds onto your cereal, cottage cheese, yogurt, or even frozen yogurt
• Add fresh or dried fruits to your cereal or yogurt
• Substitute whole wheat flour for at least 1/3 of the all purpose flour in baked goods
• Add frozen vegetables to soups or casseroles
• Add beans into a salad, soup, or stew
• Cut prunes into pieces and mix them into yogurt, cereal, or pancake mix

What to do at the supermarket:

Packaging for fiber rich foods now often contain a label promoting its fiber content. These labels make finding fiber-rich foods easy so shoppers don’t have to go through the hassle of checking out the food label or searching for the fiber content. But what do these regulated fiber claims mean exactly?

• 100% Whole Grain or 100% Whole Wheat: The product doesn’t have any refined white flour
• Good source of fiber:  There are at least 3g per serving
• Excellent source of fiber:  There are at least 5g per serving
• When reading the ingredient statement, a whole grain should be listed FIRST!

Here’s a handy list of fiber rich products:

• Oats
• Oat bran
• Grains (Barley, bulgur, Kasha, Amaranth, Quinoa, Couscous)
• Polenta
• Brown rice
• Whole wheat breads and pastas
• Fresh fruits (Oranges, pears, dried figs, apples, berries, raisins)
  —> Choose whole fruits (fresh, frozen, or dried) over juices, which have most of the fiber removed
• Fresh vegetables (Winter squash, peas, eggplant, beets, cabbage, broccoli, artichoke hearts, corn)
• Potatoes & sweet potatoes
• Dried beans
• Nuts

Melissa Marek is a graduate of Texas A&M University with degrees in both Nutritional Sciences and Food Science & Technology.  She has experience with recipe analysis for magazines and restaurants as well as with nutrition facts labeling for large corporations and private label companies. She is a registered dietitian at Axxya Systems, makers of Diet Analysis and Food Labeling software products. Contact her at mmarek [at] axxya [dot] com.

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Are you a loyal fan of a specific cereal brand? Is it the flavor? The nutritional value you once took the time to look up? The only thing your kids will eat? Well here’s some bad news. Manufacturers can, and often do, change product formulations, and you don’t even know about it. Sometimes the changes are not necessarily in the consumers best interest.

Thanks to Marion Nestle’s Food Politics blog for pointing out a falling out between loyal customers and Cascadian Farms, an organic food manufacturer that was acquired by General Mills in 1999. (To be precise, it was actually acquired by Small Planet Foods earlier in the 1990’s. General Mills acquired Small Planet in 1999)

The issue at hand – Cascadian Farm Purely O’s Cereal and a recent reformulation that TRIPLED the sugar count without notifying consumers. The company’s website is abuzz with rants by (ex)-loyal customers:

As a mother of three, and devoted Cascadian Farm consumer, I can’t imagine why more sugar was added to previously excellent product. We consumed about 2,3 boxes of Purely O’s per week until my children all the sudden told med how they tasted differently. Naively, I thought it would be marked on the box if any changes of the products had taken place…then I noticed the increased sugar content. This made us lose faith in your entire brand.

OR

How you can call this cereal “Purely O’s” is beyond me. SUGAR!!??? Really???? CORN?? Really?? Why do we need another corn based,sugary cereal in the grocery aisles? And it is very sneaky to not announce a change on the box.

What you need to know:

In the past, Purely O’s had a front of pack label claiming “No added sugar”. This label disappeared a while ago. Then in October, the company changed its product formulation, without informing consumers.

To be fair, the increase in sugar is from 1 gram to 3 gram, which still leaves these O’s a better choice than virtually all other sweetened cereals.

The company lowered the sodium content from 280 to 200mg, which is commendable, but still too high for a breakfast cereal.

Other changes include removing whole grain barley flour and instead using corn meal. To compensate for the fiber loss, they’ve added oat fiber. The total fiber count hasn’t changed and is 3 grams per serving, the minimum you should be getting from a breakfast cereal.

So why hide the change? It’s not like people won’t notice – the ingredient list and nutrition panel are on the box, for crying out loud. Why the need for all this sneakiness? Didn’t General Mills know it would lose its loyal base of Cascadian Farms fans? Most likely, a focus group showed that the loss of a few loyal fans would be compensated for by an influx of new consumers for whom 3 grams of sugar is a 60-70% reduction.

We’ve updated the CerealScan database to reflect these changes. Cascadian Farm Purely O’s is still a top scorer, but for a group of (no longer) loyal customers, that doesn’t matter anymore.

What to do at the supermarket:

When buying a breakfast cereal, look for low sugar (6 or less grams. 3 grams is considered very low), high fiber (3 or more grams), and less than 150mg sodium per serving. Obviously, artificial colors are a big No No. These factors are much more important factors for your heath than whether the cereal is organic or not.

And just to reiterate, despite the changes, Purely O’s are still a better choice than most other cereals out there.

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The first decade of the millennium brought both good and bad developments in the food and nutrition space. Mostly, this decade was a wake up call for many families and individuals that they cannot blindly trust government and market powers to provide the healthy food that they deserve.

2001 – Fast Food Nation: The Dark Side of the All-American Meal, by investigative reporter Eric Schlosser, is published. People begin to understand that there is a very high price society is paying for cheap food.

2003 – The FDA announces plans to permit food manufacturers to make “qualified health claims”. Industry can now rely on “Some scientific evidence” or “Very limited and preliminary scientific research” to make a health claim. Opponents criticize it as opening the door to ill-founded claims. Advocates believe it will make more information available to the public. We shoppers get more confusing marketing messages than ever.

2003 – the low carb diet craze is launched with the publication of the South Beach Diet. The trend peaked in 2004 and pretty much died off by the end of 2005.

2004 – Morgan Spurlock’s Supersize Me, a documentary film following the health of its director eating only McDonald’s for an entire month, is released and meets with mixed reactions. Fast food chains duck for cover.

2004 – Passage of the Food Allergy Labeling and Consumer Protection Act. Requires labeling of any food that contains one or more of: peanuts, soybeans, cow’s milk, eggs, fish, crustacean shellfish, tree nuts, and wheat. People suffering from allergies still confused over statements such as “produced in a factory which also processes peanuts”.

2005 – Blogging goes mainstream, and people find new and useful sources of information on any subject, including food, nutrition, and health.

2006 – Wal-Mart joins the Organic Food bandwagon, signaling the mass acceptance of a once hippy movement.

2006 – Trans-fat is proclaimed the new evil. It’s labeling is required on all packaged foods. As a result, many manufacturers reformulate their products.

2007 – Author, professor, and food lover Michael Pollan publishes The Omnivore’s Dilemma, and continues the theme of Schlosser’s Fast Food Nation. The result is a mass yearning for organic, sustainable fare. A follow-up book in 2008, In Defense of Food, argues against the “nutritionism” and suggests a creation of a food culture where  we “Eat food. Not too much. Mostly plants.”

2008 – COOL (country of origin) Labeling goes into effect. fresh beef, pork, and lamb. After repeated debilitation and stakeholder pressures, the law that was enacted in the 2002 Farm Bill finally went into effect on Oct 1, 2008, and even then with many loopholes.

2008-9 – Front of Pack Nutrition Labeling becomes a food industry pastime, with over 15 different systems competing who will become the dominant player. In late 2009, the FDA decides to start thinking of maybe possibly beginning a process of evaluation which could eventually lead to government regulation in this area. While Guiding Stars and NuVal still survive, Smart Choices is nixed.

2009 – In January, a salmonella outbreak caused by a dirty peanut butter processing plant in Georgia, leads to one of the largest recalls of products in the history of supermarkets. Hundreds of products are recalled after the unnecessary deaths of innocent peanut butter aficionados.

2009 – As the recession takes hold, many  turn to comfort foods. Although home cooked meals are generally healthier and cheaper than restaurant fare, McDonalds’s stock has never done better. Coupon usage increases for the first time since 1992.

Here’s a graph of McDonald’s (red)  vs. Whole Foods Market (blue) stock performance over the course of the decade. How’s your (nutrition) performance changed over the last 10 years?

Note #1 : Apologies for not mentioning any TV shows, of which surely some deserve mention, as we have not watched TV since the late 1990’s. Perhaps a fastidious reader would like to add these in the comments section.

Note #2:  many good ideas for this post appeared in Delish.

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The Wheat Foods Council has put together a nifty flash website called How Wheat Works. If you sign up, you get to grow a virtual field of wheat, and then see all the processing it goes until it reaches your dining room table as bread or pastry. There are four “phases” – growth, harvest, milling/baking and grocer’s aisle – and you need to wait a day before completing each.

The site includes 3D flash, video clips, and animations, and got a nod of approval from my first grader.

The Wheat council is also donating two pounds of flour, up to 90,000 pounds, to Operation Homefront, a non-profit that provides assistance to needy U.S. troops and their families.

Enjoy the weekend everyone!

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The Journal of Pediatrics published a report on Monday showing an increase of 18% in food allergies in a 10 year period starting in 1997. This brings the total percentage of kids with allergies to 3.9% or 1 in 25 children under the age of 18. That’s about 2.88 million children across the country, or one in every classroom!

90% of food allergies are from 8 basic foods (soy, wheat, egg, milk, peanuts, tree nuts, fish, and shellfish), whose presence must be labeled on food products.

What is causing this increase?

“Nobody knows for certain” is the party line, if you ask government health organizations and others.

One explanation is that parents are now more aware of allergies than they were a decade ago. In their calculations, the study’s researchers took into account the heightening awareness to allergies, but even that does not explain the additional 450,000 kids with allergies over a decade.

Another option, named the “hygiene hypothesis”, purports that the relatively sterile environments of kids today don’t allow young bodies to develop strong immune systems, simply because there are no disease causing substances for them to fight. But then, for some reason, the underdeveloped immune systems overreacts to allergens.

Yet a third possibility, not investigated enough, is genetically modified foods. The modified proteins in GM soy or corn, whose byproducts are found in well over 50% of supermarket items, could possibly be causing new allergic reactions.

For most parents, luckily, allergies are a non-issue. But almost everyone has a friend or extended family member with a story about a child who has been diagnosed as allergic. That’s a curve ball that catches many folks totally unprepared. It means totally rethinking about how a family buys, stores, prepares, and serves food. Every meal, every day, home and out.

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In a press release yesterday, Kellogg’s introduced a branded back to school resource for moms called Mom’s Homeroom:

“Having all the right tools is essential for learning, like knowing what your child’s learning style is so you know how to help them study,” said Victoria Tierney, elementary school teacher and a Mom’s Homeroom mom. “I also know that kids need to be ready to learn, and starting the day with a wholesome breakfast is a great way to start.”

read the entire propoganda…

Whenever we see a brand dominate a “free advice” site, we’re always on guard. We checked out both the website and the products being heavily pushed. Read more…

1. Maltodextrin is a polysaccharide that is used as a food additive. A polysaccharide is a type of carbohydrate.

2. It appears as a white powder.

3. Maltodextrin is produced from starches of corn, wheat, potatoes or rice.

4. Its flavor can be slightly sweet or almost flavorless.

5. Maltodextrin is used as a bulking base for artificial sweeteners, for example in Jell-o it is used in conjunction with Aspartame and Acesulfame Potassium. It is also the bulking agent in Splenda.

6. It is also used as a thickener for soups, gravies, and salad dressings.

7. The plant source of maltodextrin in products is a pain point for people suffering from celiac disease or gluten intolerance. Wheat derived maltodextrin may contain traces of gluten. Other than this issue, maltodextrin is considered a safe product.

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A venerable foodstuff that has been relegated to the checkout counter in gas stations and convenience stores, beef jerky actually has a proud heritage. Here are somethings you might want to know.

1. Jerky is a means to preserve meat without refrigeration.

2. Traditionally meat was dried and/or smoked and/or salted. Marinading is another technique used to add additional flavoring.

3. Although beef is the most common type of jerky, one can also find jerky from wild game such as venison, elk, caribou, and moose. Even kangaroo meat.

4. The origin of the word Jerky is from Native American “Charqui” which means “to burn meat”.

5. Jerky quality varies greatly and depends on the choice of meat, the preservatives, and the preservation technique.

6. There are many jerky-like products that consist of highly processed, chopped and formed meat, rather than traditional sliced, whole-muscle meat. Try to stay away from them.

7. A good jerky is very lean; fat usually causes spoilage. In cheap products with high fat and water content, many chemicals are added as preservatives to prevent spoilage.

8. Here’s the ingredient list of a leading brand of jerky (Jack’s Links)
Beef, Water, Sugar, Less than 2% Salt, Corn Syrup Solids, Dried Soy Sauce (Soybeans, Salt, Wheat), Hydrolyzed Corn and Soy Protein, Monosodium Glutamate, Maltodextrin, Flavorings, Sodium Erythorbate, Sodium Nitrite.
Unfortunately the consumer can’t tell what the beef quality is from the ingredient list. The package does state that it 97% fat free though.

9. Nutritionally, jerky is low in fat and high in protein. The major issue is the exorbitant amount of sodium. A 1 oz serving contains up to 15 grams of protein (25% of the daily value), but 600mg of sodium (25% of the daily maximum). The protein is nice to have, but as most Americans are getting enough protein in their diet, it’s the excess sodium that should be of concern.

10. Many jerky products are sold in 3 oz packages, so people who finish off an entire bag end up consuming 3 servings at once (usually gulping down a sugary soft drink to combat the major salt deposits from the jerky).

11. Beef Jerky is astronaut food! NASA has been providing Space shuttle crews this lightweight high protein treat since the mid nineties.

12. Many people are very passionate about Jerky. Here is one – with a blog dedicated to reviewing all jerky products out there.

13. A tragic explosion in a ConAgra manufacturing facility last month has created a shortage of the wildly popular Slim Jim brand jerky nationwide.

What to do at the supermarket:

Look for the higher quality brands made from low fat beef strips, not processed beef. Also, watch the sodium.

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It’s not the most important meal of the day. And it’s not the heartiest either. Lunch, the get-it-on-the-run or have-it-at-the-computer meal doesn’t get enough respect. And how could it, when products like Oscar Meyer’s Lunchable’s take its name in vain.

We tried and tried to find something healthy and nutritious among the dozens of Lunchable products. Unfortunately all we encountered was a nutrition desert, left in shambles by sodium blizzards and trans fat torrents.

Read on for an analysis of Oscar Meyer’s Lunchables Turkey & Cheddar Cracker Stackers… Read more…