In a press release yesterday, Kellogg’s introduced a branded back to school resource for moms called Mom’s Homeroom:

“Having all the right tools is essential for learning, like knowing what your child’s learning style is so you know how to help them study,” said Victoria Tierney, elementary school teacher and a Mom’s Homeroom mom. “I also know that kids need to be ready to learn, and starting the day with a wholesome breakfast is a great way to start.”

read the entire propoganda…

Whenever we see a brand dominate a “free advice” site, we’re always on guard. We checked out both the website and the products being heavily pushed. Read more…

Yesterday we wrote about false advertising claims by Kellogg’s with respect to its Frosted Mini Wheats cereal. Today we’ll take a look inside the box to see just how nutritious this product really is…

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