Yogi Berra and the Yankees helped Yoo-hoo chocolate drinks become an American icon in the 40’s and 50’s. The sweet and refreshing chocolaty taste became a kids’ favorite across the nation.

When buying Yoo-hoo, many parents mistakenly think they are providing their children a healthy milk-based drink with a touch of sweetness from chocolate so to make it fun to drink. They don’t notice that Yoo-hoo is a “chocolate drink”, not a “chocolate milk”.

A look at the ingredient list shows that there is virtually no milk here, mostly water, sugars, a smidgen of milk by-products, and some chemicals. Oh, and a bit of cocoa too.

Yoo-hoo is not something to treat the kids to. Here’s why…

What you need to know:

If you are looking for nutrition and ingredient information on Yoo-hoo’s website, forget about it. When companies don’t share this information on their website, you can rest assured their product does not have much to boast on the nutrition front. Such is the case with Yoo-hoo.

Let’s begin with the ingredient list (22 items!):

Water, High Fructose Corn Syrup, Whey (from Milk), Sugar, Corn Syrup Solids, Cocoa (Alkali Process), Partially Hydrogenated Soybean Oil, Sodium Caseinate (from Milk), Nonfat Dry Milk, Salt, Tricalcium Phosphate, Dipotassium Phosphate, Xanthan Gum, Guar Gum, Natural and Artificial Flavors, Soy Lecithin, Mono and Diglycerides, Vitamin A Palmitate, Niacinamide (Vitamin B3), Vitamin D3, Riboflavin (Vitamin B2).

Water is the main ingredient followed by copious amounts of the highly debated High fructose corn syrup. Sugar and Corn syrup solids are also added to further sweeten this drink, just for good measure…

Notice that there is no liquid milk in here, only milk by-products such as whey (ingredient #3), sodium caseinate (#8), and non-fat dry milk(#9). Whey is the leftover liquid after milk is curdled into cheese. Together with sodium caseinate, they are a source of protein.

Partially Hydrogenated Soybean Oil (#7) appears ahead of the milk powder here. Why in the world do we need trans-fat in a drink?

Tricalcium Phosphate is a source of calcium, while Dipotassium Phosphate is an additive that is used to prevent coagulation. The Guar and Xantham gums serve as thickeners, providing a richer creamier mouthfeel despite the fact that this is a water based product. You can read more about soy lecithin, an emulsifier, here.

The nutrition facts:
Each 15.5 oz bottle contains two servings, but many people gulp the entire bottle down. Here’s the info per 8oz serving:
130 calories, with only 10 from fat and almost all the rest from sugars! 27 grams of sugar, the equivalent of just under 7 teaspoons!

There’s also 210 mg of sodium in here, almost 10% of the daily maximum value. This is something you wouldn’t expect in a sweet drink.
Trans-fat appears as zero because of a labeling loophole that allows 0.5 grams or less per serving to be rounded down to zero. But remember, if you see a partially hydrogenated oil in the ingredient list, expect trans-fat. And no amount is good for you.

All the vitamins and minerals have been tacked on to this drink, and do not appear naturally in the main ingredients.

What to do at the supermarket:

Ideally you should have your children drinking milk with their cookies, not a sugary concoction. But at some point after infancy, our kids tend to forget the pure milk flavor and demand a sweet flavor. So drinking plain milk is a challenge for many families.

Adding a teaspoon of instant cocoa powder is also fine because you control the sugar level. Another option is to buy chocolate milk and mix it half and half with regular milk to drive down the sugar levels.

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The National Dairy Council is launching a new campaign today -  Raise your Hands for Chocolate Milk. The gist of it:

• Schools MUST keep chocolate milk available for children to choose at lunchtime.
• Milk is a much better choice nutritionally than sodas or juice.
• Chocolate milk  has only 60 more calories than plain milk.
• Kids love it and will therefore drink more milk.

While this sounds great, there’s a problem not addressed: Children are consuming much too many calories from sugar. The additional sugar in flavored milk can add up to an extra 5 pounds of body weight over the course of a school year, says chef Ann Cooper, Renegade Lunch Lady of Boulder, Colorado.

So is this new campaign justified?

What you need to know:

Few people would argue that drinking milk instead of soda pop is a bad choice. And anyone who has children knows that their attraction to sweet is like a magnetic force. So if adding some sugar and flavor is the vehicle to get children drinking milk, it makes sense that we all raise our hands for chocolate milk.

The question then becomes, how much added sugar?

Would you add over 3 teaspoons of sugar to your child’s 8 oz cup of milk?

Probably not. But that’s exactly the amount being added to kids’ chocolate milk.

We asked Karen Kafer, RD, VP Health Partnerships at National Dairy Council, about all that added sugar. She responded that in market testing conducted by the milk manufacturers, the 3 added teaspoons seemed to be the magic number that got kids to drink the most milk. She did not disagree that less sugar would be better, but added that right now that’s what manufacturers are selling because that’s what kids like.

The problem for many parents is that once kids get used to sweet, it’s hard to get them back to “un-sweet”. At home they may be used to drinking plain milk, or very lightly sweetened milk at breakfast (flattened teaspoon of Nesquik anyone?). But once they start school and get a daily fix of super sweet chocolate milk, they’ll demand the same at home.

So here’s a challenge to the National Dairy Council – work with the processors of flavored milks to schools and get them ALL to agree to a gradual reduction in the sugar content of their products. Maybe not overnight, but in the course of a year or two, they can easily cut those 3 teaspoons of sugar down to one. Everyone wins -

1. Children will be getting an even healthier product without even noticing a taste sacrifice,
2. Manufacturers won’t lose market share because all of them will be taking this step at the same time, and
3. The National Dairy Council will earn extra credit promoting a holistic nutrition approach, not just milk.

And one more request to the manufacturers – although chocolate milk has no artificial colorings, the strawberry milk does. Red 40 has been associated with hyperactivity in children and is being phased out in the UK. Please, please remove it from your products and use natural colors instead.

What to do at the supermarket:

As a matter of practicality, buying prepared chocolate milk is very convenient. However the Yoo-hoos of the world are extremely sweetened. One option is to mix it with regular milk to lower the sugar content. Another is to buy the powders or syrups and control how much you add to each glass of milk.

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