| name |
Logo |
Initiated by |
When? |
Label on package or shelf? |
In use by |
Pros |
Cons |
Comments |
| Heart
Check
|
 |
American Heart Association |
1995 |
On Package |
Most major food processors |
limits fats & cholesterol |
Does not look at carbs |
Any company can pay a fee to get their product endorsed
|
| SmartSpot
|
 |
PepsiCo |
2004 |
On Package |
PepsiCo brands: Pepsi, Gatorade,
Tropicana, Frito-Lay, Quaker |
|
Questionable Objectivity. Limited to
products from
one corporation
|
Focuses only on positive information. Bad news is left
to the full nutrition panel. |
| Sensible
Solutions
|
|
Kraft |
2005 |
On Package |
Kraft |
|
Questionable Objectivity. Limited to
products from
one corporation
|
|
| Blue
Menu
|
|
President's Choice brand |
2005 |
On Package |
President's Choice |
|
Questionable Objectivity. Limited to
products from
one corporation
|
|
| Guiding
Stars
|
|
Hannaford Bros. Supermarket Chain |
2006 |
On Shelf |
Hannaford Bros. |
Dead Simple
|
Won't publish scoring criteria. Slim
chances of
adoption by other chains
|
The first rating system from a supermarket chain. |
| Nutrition
at a Glance
|
|
Kellogg's |
Oct 2007 |
On Package |
Kellogg's |
Important info shown in easy to read
format |
Important but inconvenient info
omitted |
Based on the European GDA system |
| GDA
|
|
Mars |
Oct 2008 |
On Package |
Mars |
Important info shown in easy to read
format |
Important but inconvenient info
omitted |
|
| Smart Choices
|
|
Coca Cola, Con Agra, Kellogg's |
Oct 2008 |
On Package |
Not on labels yet |
Rating system has been publicized |
Questionable Objectivity - industry
backed |
Program on Hiatus as of Oct 2009 due to FDA inquiry
|
| NuVal
|
|
Dr. David Katz |
Oct 2008 |
On shelf |
Meijer, Hy-Vee, Price Chopper |
The most objective of the lot |
Won't publish scoring criteria. Slim
chances of
adoption by major chains
|
Based on Overall Nutritional Quality Index (ONQI)
score of 0-100 per product
|
| Healthy
Ideas
|
|
Giant Foods, Stop&Shop |
Jan 2009 |
On shelf |
Giant Foods, Stop&Shop |
|
Questionable Objectivity |
|
| nutritionIQ
|
|
SuperValu |
Jan 2009 |
On shelf |
Albertson's, Jewel-Osco, Cub Foods |
|
Questionable Objectivity |
|
| TAG
Nutrition Labeling
|
|
United Supermarkets |
Jan 2009 |
On shelf |
United Supermarkets |
|
Questionable Objectivity |
|
| Nutritional
Spotlight
|
|
Sara-Lee |
Jan 2009 |
On Package |
Sara-Lee brands |
|
Questionable Objectivity. Limited to
products from
one corporation
|
|
| Healthy Elements |
|
SuperValu |
June 2009 |
On shelf |
|
|
Questionable Objectivity |
Program intended for use by independent retailers |
| Nutrition Guide
|
|
Spartan Stores (D&W Fresh Market) |
Sept 2009 |
On Shelf |
D&W Fresh Market |
|
|
|